Reviews (5,539)

Overall rating
4.5
Counts per rating level
  • 75% of ratings are 5 stars
  • 9% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 12% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is highly useful for launching and growing stores. It’s described as easy to install, with quick, reliable syncing to Google Merchant Center, Ads, Analytics, and YouTube—even for large catalogs. Many highlight time saved on feed management and ad setup, better visibility and organic traffic, and clearer performance tracking. Some report strong results when pairing it with Google AI and Shopify Sidekick.

Edited October 29, 2025

I am really disappointed in google very limited human support. My account has been suspended from the beginning of the year and still I cannot get any support. I uninstalled and reinstalled and the same suspension comes up even when I create new account.

This is so unfair to business owners as we are suffering with getting customers. How are we to pay for ads when we cannot get any business? Why are there no human live chat support daily, 24/7 like other providers and google is rich? I am really annoyed with this. Can I get someone to help resolve this long standing issues. Regards ShelloCB.

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October: Previously, google MC can be a real headache. Time consuming, you just have to have some serious patience. You cant delete anything from it, frustrating and some fixes need you to have contact with outsourcing workers from some countries that has worries of scams.

Shello's Creative Boutique
United Kingdom
10 months using the app
Google LLC replied August 13, 2025

Hi - you won't need to delete products from Merchant Center because we will keep your Shopify catalog in sync with Google products automatically. The whole benefit of using this App is you don't need to manually micromanage your Google Merchant Center alongside your Shopify store -- we'll do that syncing for you.

If you're still having issues with the App, please contact us. I didn't see any support tickets from your Merchant Center ID previously. https://support.google.com/merchants/contact/shopify_3p_support_app

July 21, 2025

The app does a great job of tracking however on further investigation the product ID uses an incorrect prefix if you're only using it for GA4.

It sends a prefix of "shopify_US_" for all stores. So for me with a UK store the prefix of our product ID's is "shopify_GB_" and there is no way to change this in the Google and YouTube app?

Chandelier Boutique
United Kingdom
Almost 2 years using the app
Google LLC replied July 21, 2025

Hi, please send us a ticket at https://support.google.com/merchants/contact/shopify_3p_support_app, since I'm unable to find your store or linkage through your public facing name alone. However, it's very likely the prefix is not incorrect, despite it being a different country listing. If you had connected before, you may have received a US prefix initially, and as you've added on additional markets, we wouldn't want to create a unique product ID for the same item in different countries, since that would treat them as different products entirely, not just the same item sent to different markets. So behind the scenes your Shopify_US_ product IDs are likely being targeted or US, UK, and other countries; we just didn't want to delete and add new products when you made the link via the app. You can confirm this by checking Merchant Center > All Products > add the Country and Language columns, and viewing which countries a product may be opted into. Note that we don't allow changing the prefix, because that would essentially treat all these items as NEW products, losing all history and existing campaigns, because Product IDs are not able to be edited, so this is an intentional procedure to preserve your data.

July 17, 2025

Used this app for years then woke up one morning to find multiple errors on my merchant centre. For some reason overnight all my products changed from in stock to 'blank' - only solution was to manually update everything to in stock on merchant centre - not an easy task on over 50k products - all are in stock on shopify.

Now my product description on MC is not showing my Shopify SEO Product description, its showing my product description when its set to use SEO title/description only.

Major issue is this over CSS capacity, again happened over night.

Why fix something that isnt broken!? This has nearly bankrupt my business ive gone from too many sales to nothing. I'll be putting all of my google ads on hold until this is all resolved. Read other reviews and avoid this 'sales channel' until they actually fix all of these issues.

DC Packaging
United Kingdom
Almost 4 years using the app
Google LLC replied July 21, 2025

Hi - I've gone ahead and replied on one of your case tickets. It seems that the over-quota issue was the main culprit when you expanded the product sync to multiple markets, and only a few products had missing availability. For others having quota issues, you can visit https://support.google.com/merchants/contact/additional_items

July 15, 2025

The app worked good for a while now there are all sorts of problems where the URL has something added to it and the item is rejected by google for now working. All kinds of problems now - the gtin is not going through either even though it is there.

Nutrition Education Store
United States
About 4 years using the app
Google LLC replied July 23, 2025

Hi - the URL format has not changed since the app launched. You may see certain parameters being added in Merchant Center to the end of the URL for analytics, but it does not affect your website or product listing. The only issues I've seen recently were at most 7 products with an Unavailable Product Landing Page for one day, but that has nothing to do with the product URLs and should not have affected the majority of the products you list. This was due to our inability to read landing pages as for a short time period, some traffic from Google was being blocked by Shopify security protocols, but that has long since resolved.

The GTINs aren't coming through because you have set your products to being "Custom Products", meaning they wouldn't have a GTIN. If you mark them as not being Custom Products, you'll see your GTINs being populated again.

If you want more assistance, please submit a ticket at https://support.google.com/merchants/contact/shopify_3p_support_app
There are many things I can't discuss about your store publicly that I can via support tickets, and I didn't see any existing support tickets before this review.

July 4, 2025

It is so disappointing to see a brand like Google coming up with this kind of an app. It is not for shopify store owners at all. Everything is extremely complicated and creates a headache. I have no idea what am I doing wrong and google support is robotic. They keep pointing us to articles after articles to read. This has become such a big headache. Not user friendly, not helpful, definitely not DIY. I have two stores and as soon as I connect the other store my current store becomes unapproved. I connect my other store to a new account, it says you already have an account and cannot open a new one. I just gave up after 3 months of wasting tuime and effort. Horrible.

Nairu® - A Candle Boutique
United States
Almost 3 years using the app
Google LLC replied July 7, 2025

Hi - sorry you ran into some issues. The app is built to only connect one Merchant Center account to one Shopify Store. This is why when you connected the second store, it disconnected the first one. It will switch the store connection to the more recent click you did.
I wasn't able to find any cases under your most recent Merchant Center ID that you may have submitted to support, so you could try sending a case to our pp Support. It's possible you submitted a ticket to Merchant Center or another area that doesn't manage the Google & YouTube App specifically. https://support.google.com/merchants/contact/shopify_3p_support_app
Feel free to submit a ticket to us and include the two Shopify IDs you have, and which merchant center IDs you want to connect them to

July 3, 2025

I'd love to use this app, but like most stores, my product ids in Google Shopping are not Shopify product ids - they existed before they were on Shopify. Without being able to choose which field acts as the item id, this app is useless. Even if you don't use the Google Shopping features, it will not record conversions correctly either because the product ids will be different. I can't change the product ids in Google Shopping, as then I'll lose years of data on those items. Simple fix would make this app great

Sayers London
United Kingdom
3 days using the app
Google LLC replied July 7, 2025

Hi! Thanks for the suggestion. We initially built the app to use the default Shopify ID export format for two reasons: 1) It would cover the most merchant use cases since very few customize their Shopify IDs past the default product_variant format and 2) Due to how Google treats every variant as its own product, we needed a consistent way to transform Shopify Products into Google variant offers, and this was a guaranteed unique product format that would match across systems. We have investigated allowing merchants to select an export format, but ultimately this may cause more problems with products merging in Google if they aren't selecting a unique identifier. For example, Shopify does not validate or enforce your SKU to be unique across your store, so this could cause major problems when we kept updating the price of your TV based on the duplicated SKU of your pencil. Additionally, this would imply that changing the product ID option in Shopify would update the products in Google, which isn't the case -- once a Product ID is set in Google, it is unable to be changed.

Sorry this app won't be able to help you with your current Product IDs - we do have a lot of merchants ending up doing a one time switch to the new product ID formats since it tends to integrate better overall using the default Shopify Product IDs, but I understand it would not work in your case.

July 3, 2025

The newest update of this app has caused a lot of products for our business.

We used to be able to easily filter before bulk editing products - specifically Google metafields (color, size, age group, and gender) for apparel. We could filter by vendor or active/draft or sort by created and products with issues were an entire category that we could edit separately.

However, since the past updates - we can now only edit all of our products at once (which we have over 10,000 so it is impossible to work with anymore.)

Butterbugboutique
United States
Almost 5 years using the app
Google LLC replied July 7, 2025

Hi - this sounds like you're using the Products page Search & Filter functionality, and also the Bulk Editor, which is in Shopify and not a tool of the Google & YouTube App. I'd recommend submitting a ticket to Shopify about the missing filter options and the bulk editor limitations.

The Google & YouTube app doesn't own these pages and we haven't had a major app update that would have changed any of our metafields, so I think it was a Shopify update you're talking about.

June 24, 2025

This app has been super dissappointing. It should not be offered to shopify store owners without proper guidance and control. It is being offered as if everything will go smoothly and as if shopify has done its verification process and there are no issues. It does not allow you to manually choose your products but just automatically syncs the products into merchant account at the beginning. The app should provide potential issues you may have before syncing your products in google and being hit with misrepresentation, policy violation, or any other issue. It should give you an option of whether you want to sync your products to free listing only or both free listing or google ads. It should allow owners to exclude products certain channels in shopify itself since it is easier to filter and bulk edit in shopify than in Google & You tube. It should also provide a checklist or warning of potential issues of why your store will be disapproved by google. Any live help should be offered immediately to relief shopify owners that unknownily fall into this situation.

Biemko
United States
About 2 years using the app
June 18, 2025

The instructions are often times easy to follow and google representatives are great with support for Google Ads. The only issue for small shopify stores is google does not have automation for the reviews that are featured from customers on the shopify store they should automatically migrate to the google shopping page versus trying to get customers to set-up reviews direct on the google site.

Essentialgifting
United States
Almost 3 years using the app
June 16, 2025

I was told I can set up Sub Accounts in Merchant Centre using Advanced Merchant Centre accounts, so I can then have and isolate my second and subsequent stores even though the domain remains the same but it might be markethall.domaain.com.au

I have one business account with Google, that all my connections are linked for Ads, Merchant Centre, Analytics, Business Profile etc.

I received advice I need to add an email address to the sub account in merchant centre which I have tried, but it says this email is already associated with this account.

When I deleted the app and links to try again it keeps creating new businesses in my Merchant centre but I can't do anything with them. I can't create a google account for my boss as to sell on Merchant Centre you have to be approved particularly selling alcohol and now I am stuck with a website I have built and no way to link it to google even though this process should be seamless.

My original account now says I need to verify my domain, but this has been done?? and I have it still connected via the app for my original store. Help please.

Wine Sellers Direct - Market Hall
Australia
3 months using the app
Google LLC replied June 18, 2025

Hi - I was able to find your original ticket in our system and will reply with more information there.

For others who are running into the scenario where you want to connect a subaccount to the Google & YouTube App, but are already an admin on the MCA account, you won't see the subaccounts in the dropdown. Simply email us at the link below (or through Contact Support on the app itself) and ask us to "Link your Subaccount to the Google & YouTube App". Include your MCA ID and your Merchant Center ID that isn't showing up in the dropdown on the app onboarding, and as long as you are an Admin on the MCA, we'll be able to connect that for you, often in as little as 48 hours from submission of the ticket.

If you are an admin on the MCA, but want to link a subaccount to the Google & YouTube App, you don't need to move your Admin email down to the subaccount since you'd lose access to your MCA in that case, and we can solve this for you

https://support.google.com/merchants/contact/shopify_3p_support_app