Littledata ‑ The Data Layer

The support has an answer to all our problems! And this app saved us a lot of headache with tracking. It is worth it!

Cornelia is the best! The optimization of the tracking in GA4 was really good for the data analysis at the company

Really great app with awesome support. I tried the 30 days test version and i am very excited how exact the tool is working.

Very helpful support team, helping us with the integration of GA4 nd checking if all data is coming through correctly. Littledata works perfectly!

Update: We had a problem reaching the customer service team, which now got solved. Bianca even took the time to jump on a personal call with us to solve the issue!

Very happy with the solution ! Support is super fast and always very helpful. Thanks a lot to Andreea for always helping us, also on short notice :) We can highly recommend Littledata!
Update:

made really good Experience with Claudiu in setting up GA4. Claudiu was super helpful and continuosly checks in with us to make sure our data is accurate.

New UPDATE: They offered me to keep the plan as agreed when I signed up. Thank you .

NEW UPDATE: I signed up a free plan (up to 50 orders/month) and now they are asking me 100$ /month. I waste so much time setting up this app since and now they are tricking me. YOU GUYS ARE NOT OK. I will report this to Shopify since it sounds not fair to me.

UPDATE: the app is good but the support wast a lot of my time going on with a super long chat where they just "copy and paste" the same message without really try to help. Bad communication when you get to technical issues. Claudiu is very kind but he just take care of the commercial / first contact . When it comes to actual issues be ready to waste a lot of time for nothing. Not even the basics of a efficient communication to get to a solution. Very disappointed. My time is costly and I don't like to waste it like this.

Very good app, it does the job. Also the support team is very helpful to clarify any additional doubt related to extra tracking issue (maybe due to third party plugins).

UPDATE:
Constant price changes and rises makes this app way harder to recommend. Having a free tier is nice, but the limit is very low. It wouldn't be a problem if the next price tier was reasonable. Now it costs over 120 USD (like ~530 PLN) with only orders limit lifted to the point that most small business will never reach, or reach in years (266 orders per day). There is definitely a price tier gap for smaller ones (like 1000 orders for 20 USD or something).

ORIGINAL:
Game changer and no-brainer if you take your Shop analytics seriously. It fixed Shopify issue with lost GA transactions instantly. PS: I only would like to see "cheaper" plan as 1500 orders limit in the basic plan is way too much for most of the shops at the beginning.

Finally managed to connect it. Very good application.

Connecting Littledata – The Data Layer was straightforward, and the initial setup was quick with no obvious issues. Unfortunately, that's where the positives ended.

We expected a complete e-commerce integration with Google Ads, but only three conversion events were available: Purchase, New Customer Purchase, and Existing Customer Purchase. Essential e-commerce events such as add_to_cart, begin_checkout, view_item, add_payment_info, and other key events were not available for Google Ads, making it impossible to build a complete conversion funnel.

Even more concerning, after connecting the app, our GA4 traffic suddenly disappeared, despite the website continuing to receive visitors. This left us spending a considerable amount of time trying to diagnose whether the app was interfering with our analytics setup.

While the app is easy to install, our experience was disappointing. We expected a comprehensive data layer solution that would support the full range of Google Ads and GA4 e-commerce events, not just purchase tracking. Unfortunately, it did not meet our expectations.