Littledata ‑ The Data Layer

I'm using Facebook, Google, Tiktok and Klaviyo ads/systems and tracking works very well, it's reporting >99% same as Shipify so all is very well. Also Facebook and Google get all info about purchases and revenue correct (I'm new to tiktok and klaviyo so I do not check those yet very much).

I'll describe the situation, and you decide whether it's worth it. I tested on a single Google Ads channel with almost 100% of orders qualified for that channel. The result: a little over 50% of conversions were not counted. This is a disaster. It already affected campaign optimization and the campaign results (Performance Max), and I also paid almost $23 for this super tracking. I strongly discourage it; it’s better to install native Shopify because it counts better. PS. This isn’t the only store; with another one it was around 30%. The support, though friendly, assures me that everything is OK.

Littledata made it easy to get accurate conversion tracking across our Shopify store and marketing channels. It fixed issues we faced with iOS 14+, cookie restrictions, and ad blockers. Super reliable and easy to set up. Highly recommend for any store running serious campaigns!

We have been using Littledata for about a year and a half with our Shopify webstore. The accuracy of the data has really assisted us to run effective Google PMAX campaign. We have been impressed by the great support and customer service from the Littledata team whenever we have had questions or issues.

Having precise tracking for all platforms has really improved our ad performance and the customer support from the Littledata team is unmatched. They are responsive, helpful, super knowledgeable, and very willing to hop on a call and fix things that we broke (ha!).

With our headless commerce platform, we were having difficulties with accurate and consistent revenue attribution across multiple platforms. Ad performance was truly a guessing game. With Littledata implemented, we now get consistent and accurate revenue attribution in GA4. Now I know which channels and which campaigns are performing the best. I can't thank the team enough for all their help!

Using LittleData has been instrumental for our business success. The team at LittleData is extremely intuitive when it comes to understanding our business objectives and working alongside our digital team to ensure we are making informed data-driven decisions that will move the needle. In addition to being a great partner that helps us optimize marketing strategies and understand overall consumer behavior on our website, the team (David + Ross) are absolutely fantastic to work with.

We installed Littledata to improve the accurary of our GA4 tracking across multiple storefronts.

Our purchases are 'like for like' when we compare with Shopify, great news!

We couldn’t be happier with our experience using Littledata! From seamless integration with our Shopify store and relevant connections (GA4, Klaviyo, Google Ads), to the detailed analytics and real-time data insights, Littledata has truly elevated our ability to understand and optimize our web and customer data. The platform’s intuitive design makes it incredibly straightforward to set up, and the depth of reporting has helped us make confident, data-driven decisions.

On top of the great functionality, we’ve had the pleasure of working closely with Cornelia, our Littledata guru. Her responsiveness, expertise, and genuine willingness to help have made every step of the process smooth and enjoyable. She exemplifies stellar customer service and consistently goes the extra mile to ensure our success.

If you’re looking for a reliable, robust analytics solution backed by a supportive team, we highly recommend Littledata!

Using LittleData puts my mind at ease that everything that can be tracked - is tracked. It feels much more secure than Shopify’s less than friendly suggestions to control how data flows via partner apps (like Google or Meta). At Naturalmat we have quite complex needs and often push our app partners on configurations that would work for our business - LD have supported each and every "out there" request and the support team is amazing. I often speak to Claudiu and Cornelia and they both have been brilliant. Trying to get hold of anyone at Google or Meta, well, we've all been there - forget it. There are a few apps I can't imagine having a Shopify store without, and LD is definitely one of them.