Mailchimp Email SMS Marketing

Name: Mailchimp Email SMS Marketing
Brand: Intuit Mailchimp
Rating: 4.8 (1518 reviews)

Pricing: Free plan available
Rating: 4.8 (1,518)
Developer: Intuit Mailchimp

Drive sales with smarter SMS and email marketing automation built for ecommerce brands

Boost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms. Connect Shopify data into personalized segments in one platform trusted by millions of ecommerce brands.

Automate welcome, abandoned cart, and back-in-stock emails to boost conversions
Sync your Shopify store’s segments to personalize email and SMS campaigns
Drive sales with automated single-use codes, SMS discounts, and pop-up forms
Turn Shopify customer events into personalized segments for smarter targeting
Track attributed revenue in Shopify to measure campaign performance and ROI

Popular with stores like yours: Based in United States

Languages

English, Spanish, French, German, and Portuguese (Brazil)

Works with

Checkout
Shopify Flow
Shopify Admin
2048 Variants
judge.me
QuickBooks Online
Smile.io
Yotpo

Pricing

Choose the plan that best fits your business.

External charges may be billed by Intuit Mailchimp separately from your Shopify invoice. Learn more

Free

Features

Email
Marketing CRM
Creative Assistant
Sign Up Forms
Landing Pages
Social posting
Surveys
Reports

Essentials

$13 / month

Starts at $13 per month.

Features

Everything in Free, plus
Email Templates
Marketing Automation - Up to 4
24/7 Email/Chat Support
SMS is available as an add-on
Pricing based on number of contacts.

Standard

$20 / month

Starts at $20 per month.

Features

Everything in Essentials, plus
Marketing Automation - Up to 200
Send Time Optimization
Behavioral Targeting
Pricing based on number of contacts.

Premium

$350 / month

Starts at $350 per month.

Features

Everything in Standard, plus
Advanced Segmentation
Multivariate Testing
Unlimited Seats & Role-Based Access
Phone Support
Unlimited contact
Pricing based on number of contacts.

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (1,518)

Overall rating

4.8

Counts per rating level

83% of ratings are 5 stars
1.3K
6% of ratings are 4 stars
86
3% of ratings are 3 stars
40
2% of ratings are 2 stars
25
7% of ratings are 1 stars
106

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants describe this app as intuitive and easy to use, even for beginners, with clean, professional email templates and strong segmentation. The Shopify integration is straightforward and reliably syncs customers, orders, and product data to power effective automations like welcome flows and pop‑ups. Many report higher sales and simpler communication, and frequently praise fast, “world‑class” live chat support that quickly fixes sync, SMS, form, automation, and domain issues.

October 11, 2026

I have been using mailchimp for a few years. It offers affordable plans for small business like me for a start. There are a lot of functions in the app, the more functions and more subscribers you have, the higher the subscription fees.

What I like about the app is their customer service. They provide real person to support me in the chatbox. I had trouble with my setting and customer service Nadz was very helpful and guided me through the whole process.

I also had trouble with my billing, there were extra charge once my contact exist 1500. The system does not send any email notification by default, so i learned that I have to check the billing cycle in the app very often to ensure that I don't get charged extra. Again, I got customer service to attend to my query.

You Living 悠生活

Singapore

Over 3 years using the app

October 9, 2026

Has been working fine in general, but I noticed it stopped syncing one day, so I reached out to the support and got really good help from Rhedd at their support team. The problem was solved within an hour.

Geofix AB

Sweden

5 months using the app

September 23, 2026

Jean reached out to me to help with the integration when I was having trouble with webshop subscribers.
They were helpful and eager to figure things out, but as it was already almost midnight my end, I asked them to email me to follow up the problem with fresh eyes.
During initial troubleshooting, however, I tried to reinstall the plugin on Shopify, and that's where everything went wrong overnight - the plugin assigned all my past customers as new customers, and they all got pushed through an automation receiving incorrect emails from me.

It's thankfully all fixed now, but the extra work wasn't great. Perhaps the plugin should have a warning about this, or at-least check order dates and only process new customers added from the moment the plugin installs?

That's why 4/5 stars. This was unnecessary.

BARPIG

Netherlands

Over 6 years using the app

Support

App support provided by Intuit Mailchimp.

Resources

FAQ

Developer

Intuit Mailchimp

Website

405 N Angier Ave NE, Atlanta, GA, 30308, US

Launched

November 28, 2018

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Sensitive data, device and activity data

Sensitive data

Name, email address, phone number, physical address
Device and activity data

Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie