Marsello: Loyalty, Email, SMS

Simple to use. My customers are enjoying it and making good use of all the ways to redeem rewards. This program solved my problem of finding a rewards program and email campaign platform that perfectly integrates customers from my shopify website www.springyfeet.com.au with my in-store Vend based shop. I can now offer a totally integrated response. Thanks to Marsello and its customer segmentation, I can more easily craft appropriate campaigns. Great app, highly recommend.

This app helped me get my loyalty program online and in store for 1/4 the cost of the other software I used and that was in store only. Their auto email flows are great and save me a ton of time and money. New features are always being added. Having both my loyalty program and email marketing in one app makes things a lot easier. They have a great customer service team that respond very quickly and always help address any problems that arise (which are rare). Definitely would recommend this to other businesses.

We use Vend in store and wanted to find a product that would allow our customers to utilize loyalty both in store and online, we found that Marsello was the one! Not only because of that they also have a awesome email marketing campaign that we have massive results with, if you haven't jumped on the email marketing yet then Marsello is the one to go with, you can also send out SMS to customers. We have just started using the google review part of Marsello to allow our retail store more to receive great feedback and move up the google pages/ reviews. The customer support has be great as well!!

Pop up form is not capturing emails from subscribers which is horrible only realised it after 9 months of using it, which means we have lost tons potential customers orders. Last but not least, loyalty rewards point have been set to a minimum purchase, and have saved the setting, but our customer still allow to redeem without minimum purchase! It is causing chaotic at our backend. Interface is nice and really wanted to like this app but that's a complete deal breaker.

And their tech support to rectify issue take forever to reply and solve the problem!

Updates: They managed to solve the problem, would give a 5 stars if they can reply and fix it earlier

We are a relatively small company and are pleasantly surprised by the functionality of the automated email flows now included with was our Beautiful Loyalty App - now Marsello. We are now able to maintain contact with our customers like the big boys - we just had our first email and received 4 orders while we slept. i had known for awhile this is something we had to do, but i just couldn't get around to doing it. So BAM we now have access to an app that has algorithms that reach out to our customers according to their prior purchasing behavior and generates coupon codes that work automatically with Shopify - I don't have to do anything other than make the email consistent with our brand - AMAZING - LOVE IT!!! IF THERE WAS A 10 START RATING I WOULD GIVE IT.

We paid for the Upgraded Onboarding feature and Danielle was very helpful in getting us set up in a timely fashion. The merger went relatively smoothly compared to our previous experience with Loyalty Lion. The texting messaging characters should be increased. 116 characters barely give you enough breathing room to promote a deal and say thank you. I don't believe the click rate is working properly as we have sent 9,000+ texts and haven't had a single click-through. (Although I clicked on the text message myself) We have multiple Shopify Stores and each store has multiple locations. I wish there was a feature to put everything under one roof like we do with Shopify+. It doesn't make sense that we would need to pay for an app that we already have with a store once again. I do like the Feedback feature. It is nice to see honest feedback from our clients so we know where to improve. Overall, I rate Marsello a 3 star due to the SMS Character restrictions and not having a multi-store feature only a multi-location feature. I have used Fivestars (my favorite but didn't connect with Shopify), loyalty lion, SMS bump, and a few others. Marsello is still better than anything else I have come across.

In some ways, Marsello is great, but I am regularly surprised by the absence of features that I would consider to be standard, especially given the hefty price tag that Marsello comes with.

- There is no way to offer bonus loyalty points for the purchase of a specified product. Read that again.
- The email campaign editor can't pull live data from Shopify. If you want to feature products in an email, you'll be spending a lot of time copy-pasting data from your Shopify store into Marsello. If you're coming from the native Shopify email tool, it'll feel like a significant downgrade.
- Due to limitations in how Shopify performs discounts, something as simple as a reward that offers 100% off of a specified product is not possible. Instead, Marsello performs an order discount with a hard-coded value, which results in unexpected tax calculations and the need to revise discounts in Marsello whenever product prices change in Shopify. While this is largely a Shopify problem, Marsello has not kept up with the latest changes on Shopify's end, such as the option to combine discounts.

Positives worth acknowledging:
- Support is quick to respond to my requests (I am in GMT-3).
- The default customer segments are useable and easy to understand.
- Custom segmenting is intuitive.
- Multi-site reporting is well-done.

Great App that is integrated with POS

Love how easy it is to customize. Works great!

very costly app with no customer support, they will always say they will contact you when they have time