Reviews (3,193)

Overall rating
4.7
Counts per rating level
  • 89% of ratings are 5 stars
  • 4% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this as easy to use, with an intuitive interface for designing emails, forms, and automated campaigns. Many highlight strong value versus competitors, praising clear pricing and a helpful free tier. Automations and SMS reliably drive revenue, supported by solid analytics. Merchants report seamless Shopify integration and smooth migrations from other platforms, and frequently commend fast, knowledgeable 24/7 support for technical setup and troubleshooting.

February 4, 2025

Omnisend is a decent email platform—less intuitive and feature-rich than Klaviyo, but it gets the job done. However, pricing changes have made it far less appealing. They charge for all contacts, even if they’re not subscribed to email or SMS.

Essentially, you’ll be billed for anyone who has interacted with your site, regardless of whether they opted into communications. In our case, we were only emailing ~ 30% of the contacts we were being charged for—effectively doubling our costs just for them to store a simple list of our customers and people who abandoned cart. Their pricing structure feels unreasonable, and when we raised concerns, their response was dismissive.

We’re planning to switch platforms once our migration plan is ready. It’s unfortunate because Omnisend had potential, but their pricing strategy makes it hard to justify staying.

SoundAssured
United States
Over 5 years using the app
Omnisend replied February 6, 2025

Thank you for taking the time to share your feedback. We understand how important pricing transparency and fairness are when choosing an email marketing platform, and we appreciate the opportunity to clarify.

To address your concern, Omnisend bills for both subscribers and non-subscribers but not for unsubscribed contacts. Non-subscribers are individuals who have interacted with your store — whether through making a purchase, abandoning a cart, or creating an account — but have never subscribed to marketing communications. While you can't send promotional emails to them, they remain eligible for most automated messages that help drive engagement and revenue.

We truly value your business, which is why our billing team has already reviewed your account and suggested a more customized plan tailored to your needs. Additionally, our senior support specialists have provided further insights into our pricing options to find a solution that works best for you. If you’d like to continue the conversation, we’d be happy to explore additional ways to support your goals.

We appreciate the time you’ve spent with Omnisend and hope to find a pricing solution that works for you.

January 28, 2025

I migrated from another email marketing platform to omnisend and I couldn't be happier! Omninsend has a very fair price for the features that offer. Besides, the customer service is amazing - I had contact with Mariia and she was super approachable and kind explaining everything in detail and with print screens so I understand what she means. 5 stars and super recommended!

Disruptif Beauty
Switzerland
14 days using the app
Omnisend replied January 30, 2025

Now that's the kind of migration story we love to hear! 🚀 We're thrilled that Omnisend is hitting the sweet spot for both features and pricing. And huge shoutout to Mariia for making the transition smooth. Thanks for the glowing review—5 stars right back at you! ⭐⭐⭐⭐⭐

January 27, 2025

EXCELLENT Support via chat app, Eduarda helped me solve a huge problem with ease. I use this app for all of my customer interaction emails. Easy to use and custom templates can be saved to help maintain your brand image.

Veil and Virtue
United Kingdom
Over 3 years using the app
Omnisend replied January 29, 2025

Now that’s what we call a win! 🎉 Huge props to Eduarda for turning a huge problem into an easy fix — she’ll be thrilled to hear this. And we love that you’re making the most of those custom templates (because let’s be honest, who doesn’t love a good time-saver?). If you ever need more help or just want to chat, you know where to find us!

January 18, 2025

Moved from klaviyo to OmniSend after it was recommended to me. I was a bit nervous in doing so… but with the excellent customer service, fast and knowledgeable help, the transition was seamless. The guys at OmniSend deserve this 5-Star review and more. They even checked in on my account to make sure everything was running smoothly and found a hiccup. As soon as this was fixed, orders from my flows started coming in. Very happy and highly recommend OmniSend

Exoh
Australia
12 days using the app
Omnisend replied January 20, 2025

Welcome to the Omnisend family! We totally get those pre-switch jitters, but we’re so glad our team could make the transition seamless for you. It’s amazing to hear your flows are already bringing in orders — that’s music to our ears! Thanks for the 5-star love and your high recommendation. Here’s to even more success ahead! 🚀

January 13, 2025

I think it's a great app with lots of functions. For that and pleasant customer service via chat i would give a higher score (5 stars). However Omnisend is highly complex and I feel that live support such as phone and better still screen sharing would be very helpful indeed to get the best out of it. I have been chatting with support today and the guy I was taking to - Baka - has been super helpful and we have managed to resolve the initial issue. I am now waiting for some more information on another task. When I started my Omnisend account I had to employ the services of a third party expert. He was based in Australia and I am in the UK. It would be far more useful if this kind of support was in house and I would be able to get far more out of a system that I am paying a lot to use and barely scratching the surface with. I am a small business owner and as such i cannot invest days of time becoming an expert in the platform via academies and you tube videos. Every bit of software we use is complex and the best customer services are those that can literally walk you through exactly what needs to be done to complete a task.

Shanty Spirit
United Kingdom
Almost 2 years using the app
Omnisend replied January 15, 2025

Hi there,

Thank you for sharing your feedback with us. We’re happy to hear you find our app feature-rich and that you’ve had a positive experience with our chat support—especially with Baka, who helped resolve your initial issue.

We understand your desire for more in-depth, real-time assistance, such as phone or screen-sharing support, to fully leverage the platform’s capabilities. While we currently focus on live chat and email assistance, we’re continuously evaluating ways to enhance our support channels.

A senior representative will be reaching out to you to discuss any remaining tasks and provide further guidance. In the meantime, please don’t hesitate to let us know if there’s anything else we can help you with.

We appreciate your input and are committed to improving your experience with Omnisend.

Edited February 21, 2025

They now use a bot for their support model AND YOU CAN'T REACH ANYONE TO ACTUALLY HELP YOU. I've tried for a week to get someone to answer my questions, the bot just blocks me and they NEVER email back, as the bot claims they will. If you are a small business BEWARE of this organization. Their customer support is lacking and they will not help you. I've been trying to adjust my subscription but they'd rather keep charging me a high price rather than align my subscription to my customer count.

Glow Until Dawn
United States
11 months using the app
Omnisend replied January 8, 2025

We’re truly sorry to hear about your frustration in reaching our support team. While Omnibot is designed to streamline support and connect customers with the right resources, it looks like your request wasn’t escalated as it should have been due to a technical issue. That’s on us, and we deeply regret that your experience didn’t meet expectations.

We’ve reviewed your case and haven’t encountered similar issues with Omnibot before, so your feedback is incredibly valuable in helping us prevent this from happening in the future. We appreciate you bringing it to our attention.

To make things right, our senior support specialist has reached out to you directly to address your pricing concerns and explore a subscription model that better aligns with your customer count. We want to ensure you're getting the best value, and we’re here to work with you on a solution that fits your needs.

Thanks again for your feedback — it helps us improve, and we hope to regain your trust.

December 27, 2024

I have known about this email management platform for a long time and have been using it for a long time. The page is very friendly to novices, the various instructions are very comprehensive, and the customer service is very patient. They helped me solve an A/B form testing problem. Thank you!

PAWOOHOO
United States
25 days using the app
Omnisend replied December 30, 2024

Tried and true! Your loyalty means the world to us! 🌟 We’re so glad our novice-friendly design and dedicated support team could come through for you on that A/B test. Let’s keep making great things happen!

December 8, 2024

Great support - didn't need it for any issue with the software just to check over an automation I had setup to make sure it was correct. They went above and beyond to help me fix an issue I had with it and get it working.

I'd say this is really great value for what you get.

Afrihair
New Zealand
Over 2 years using the app
Omnisend replied December 9, 2024

Thank you for the kind words! 😊 We’re thrilled to hear our support team could go above and beyond to help you fine-tune your automation. It’s always great to know Omnisend is delivering value for you!

December 4, 2024

I have tried multiple email services, but this one so far is the best customer support, and I love that it includes SMS. It integrates easily, and the features are awesome. I used to have multiple apps for various features I wanted on my website, but this one has everything. Customizing is also simple, and scheduling is easy, which is one thing I was looking for!

LJ Creation Co.
United States
9 months using the app
Omnisend replied December 6, 2024

Thank you for the amazing feedback! 😊 We’re thrilled to hear that Omnisend is ticking all the boxes for you. Simplifying your marketing while keeping things powerful and easy is what we’re all about. We’re excited to keep supporting you every step of the way!

November 29, 2024

The app is very easy to use, lots of options, even if you are not experienced with making newsletters, you will be able to learn how to make the most fabulous newsletter campaigns.

The customer service chat is very supportive. I have contacted them so many times because I was not familiar with so many things and didn't know what to do, but they have always been very patient and supportive. Thank you Mariia for your kind assistance and excellent advice.

Gemsa.co.uk
United Kingdom
Over 2 years using the app
Omnisend replied December 2, 2024

Thank you for such a fabulous review! 😊 We’re thrilled to hear that even without newsletter experience, you’re creating masterpieces. And Mariia’s patience? We might need to bottle that up for the rest of us. 😉 We’ll be sure to share your kind words with her. We’re always here to help, no matter how many questions come our way!