Omnisend Email Marketing & SMS

I would recommend Omnisend as it helps gaining new customers and the possibility to offer them promotions.

The templates are stale. Plus their list cleanup is vague and over priced. They charged us over $150 to perform a cleanup that did not remove ANY names. Then they became difficult when we asked for a refund.

Omnisend: A Game-Changer for Email Marketing
I recently started using Omnisend, and I must say, it has completely transformed the way I handle my email marketing campaigns. I am more than happy to give it a 5-star review!
User-Friendly Interface
From the moment I logged in, I was impressed by the intuitive and user-friendly interface. Even if you're not a tech wizard, Omnisend makes it easy to navigate through its features and set up campaigns in no time. The drag-and-drop email builder is a dream come true, allowing customization with ease and precision.
Powerful Features
Omnisend offers a comprehensive suite of features that cater to all my marketing needs. The automation tools are particularly impressive, enabling me to create personalized customer journeys with minimal effort. The segmentation and targeting capabilities ensure that my messages reach the right audience at the right time, maximizing engagement and conversion rates.
Seamless Integration
Another standout aspect of Omnisend is its seamless integration with e-commerce platforms like Shopify and WooCommerce. This integration allows for easy synchronization of customer data, ensuring that my marketing efforts are always aligned with my sales objectives.
Exceptional Customer Support
Whenever I've had questions or needed assistance, the Omnisend support team has been incredibly responsive and helpful. Their commitment to customer satisfaction is evident, and it has made my experience with their platform even more enjoyable.
Value for Money
Finally, Omnisend offers excellent value for money. The pricing plans are competitive and scalable, making it an ideal choice for businesses of all sizes. Given the robust features and ease of use, it's a worthwhile investment for anyone serious about enhancing their email marketing efforts.
In summary, Omnisend has exceeded my expectations in every way. It's an indispensable tool for anyone looking to elevate their marketing strategy. I highly recommend it to other marketers and business owners who want to see real results!

Salma was a fantastic help and sorted the issues that we had quickly.

Updated July 2026: I've spent a month messing about with custom events that just don't work, going around and around in circles, with support telling me the same thing over and over again, yet it never works and the documentation/support articles are nonsense. This follows issues with the product recommender not updating product images - we pay extra each month for the product recommender feature, yet it's not been working properly, displaying old product images over a year old to customers. I had to argue for weeks to get it resolved, and have I got a refund for something I've been paying for that hasn't been working? Nope. I'm getting really annoyed with Omnisend's declining service. Things don't work, you then have to argue to get them looked at properly and it takes weeks to resolve. It's a huge waste of my time. Things are definitely not as good as they used to be. These are just two examples of things that don't work, there are more.
Updated July 30th 2026. Support has become a joke. Not only did I have to argue with support over a couple of weeks because the product recommender (a feature we pay about £45 a month for) was showing old product images to people and nobody would listen to me, but I've now spent 4 weeks arguign with support that custom events, which have a 202 accepted status (which means they work), don't register on Omnisend. I keep getting sent links to help articles that are out of date, nobody will listen to me. Different people in support keep sending the same standard response and won't listen to me.
I am sick to death of Omnisend and the downfall in their support levels - as other recent reviews also say. So I am changing this review and looking at Klaviyo. Omnisend support has become a joke. There is too much emphasis on releasing new features that they can charge extra for and not enough emphasis on looking at broken things or listening to the customer when the customer says something is broken. Support response times have gone from being immediate to a few hours or even the next day, and then the support is crap and they close tickets when they can't resolve something. Reading through recent reviews I'm not the only one who thinks this. Times up for Omnisend.

Basically, FREE for the beginners and it's still affordable if you have to start paying. Struggled deciding between Klavyio and Omnisend but so far, no complaint whatsoever.

Also, had questions about DNS records (domain and stuff) and Maria was so helpful. I felt hopeless thinking they would probably not help me out because it's so technical but I judged wrong.

Thank you so much!!

After spending several weeks exploring various email marketing apps, I delved into Klaviyo, SmartrMail, ActiveCampaign, Brevo, Seguno, and tinyAlbert,.... What I found was that no app is perfect, and many seem overpriced, with some even indulging in AI-washing. Ultimately, my shortlist came down to Seguno and Omnisend. Both are exceptional, but I had to choose one for my personal trial. Omnisend emerged as the winner, mainly because of its AI features paired with somewhat reasonable pricing. Seguno was a close runner-up.

Overall, I'm quite satisfied with Omnisend. I do wish it had more robust AI support within the email editor—specifically, AI that could create and design a complete email based on my prompt. I understand that larger corporations using email marketing apps have teams and staff who don’t want to be replaced by AI. However, for small businesses like mine, AI is invaluable in simplifying tasks. Ideally, I want AI to craft the entire email so that my role is just to review and approve.

Omnisend, along with Klaviyo and Seguno, offers a sleek and professional look and dashboard, whereas many other apps feel like experimental toys. In terms of usability, Omnisend is incredibly user-friendly. I've read others describe it as a game-changer, and I tend to agree. After my first full day using Omnisend, I’ve set up 12 automations. Impressively, my automations and the initial campaign have generated a remarkable 40% revenue increase in just one day!

It’s quite enjoyable to watch the volume of emails Omnisend dispatches through these automations—an impressive 600 automated emails in just 18 hours—demonstrating that my email marketing is effectively on autopilot. So far, Omnisend has exceeded my expectations. I hope it continues to perform well—fingers crossed! Plus, the support is phenomenal. Hunter, my contact at Omnisend, is a true gem!

It's very easy to use, and there are plenty of step by step instructions on how to do things. I love how everything is integrated with Shopify and the set up or syncing with your shop is done automatically.

It's a scam! They kept charging me $800 every month. I had around $1600 SMS credit in my account, I wanted to downgrade my email plan and they took ALL of my credit away!!
There is NOWHERE says if you downgraded email plan, your credit will be gone! I paid for $1500 credit! Give my money back!!

After talking to their support, Diego, I told him I will upgrade my plan back and just give my $1500 credit back to my account. He said he can not do that, he can only give me $599 credit back??!!

In less than 24 HOURS AGO, there were at least $1500 SMS credit in my account, even I told them I will undo the cancellation, they still want to steal my money! This is extremely unfair to the user and it is very unprofessional.

Diego is trying to steal my credit. First, there is no alert or info says that I will lost ALL my credit when I click downgrade my plan. Second, even if you undo to downgrade in less than 24 HOURS, they will still take YOUR MONEY!

I have been using omnisend for almost a year now, this is extremely unfair and disappointed! I will never recommend this app unless you will use them forever! or they will definitely take your MONEY!!

Terrible Customer Support – Avoid This App!

If you run into any issues, don’t expect their customer support to be helpful. They take forever to respond and keep making excuses instead of actually fixing the problem.

I had an issue where the pop-up form’s background was always transparent, making it unusable. When I reached out for support, they said they would escalate my ticket to a technician, which would take 48 hours. After waiting, I finally got a response—only to be told that my issue was "out of their scope".

I've used many apps before and never had this problem. They even tried to shift the responsibility to Shopify, but when I contacted Shopify support, they confirmed that the app provider should be the one fixing it. For what we pay, we should get proper service and a functioning app.

Would not recommend!

I've used them all. Omnisend is the winner...

So, I wont be that person to name drop the ones I've been through (you all know them by name), instead I will focus on why Omnisend is the one I ended up with.

Pricing? Yeah sure. They are far less expensive than a lot of their competition. Especially at scale. But that doesn't mean anything if the value provided also is degraded.

Tech? Yup, it's super easy to set up and use. Flows are there with the push of a button, and everything is easy customizable. But that really doesn't mean anything in the long run as well, you can pretty much learn to manage almost anything with time.

Where Omnisend SHINES is in their customer support and dedicated team. I had SO many issues in dealing with thing I've never knew about when I started my business journey. Its DMARK, APIs, SPF, Custom Events, DKIM, Domain Reputation... the list never ends...

And they been there, helping me through it all. Brainstorming, solving, helping. Being nice, kind and supportive. A couple of days ago, Emna pour her heart and soul into solving an automation-issue, today Maria delivered in solving a Trigger-issue for a flow.

We have always worked it out, together!

So, unless Omnisend drops the ball, they are 100% stuck with me on my journey because they are too good of a partner to leave behind.

I cannot recommend them enough!

At first I wasnt sure to be honest. My response rates were low and I was curious if it was Omnisend or something else. After going through all their materials, I realized I was not set up properly, my email and URL's were not properly verified and so much more.

I really like Omnisend as it fully integrates into my store. I can easily set up the work flows I want for reminders, cart abandonment, and much more. I do not really use their email templates as I prefer a simpler style, but they have a ton of templates and I have found everything is easily editable.

I tested a couple other solutions and while really this is proably accurately a 4.7 app (as the collective reviews shows, I only have 4 or 5 star choices. As such I am going with the higher number. I definitely recommend to try it and not give up on it.