Smile: Loyalty Program Rewards

Smile: Loyalty Program Rewards

Reviews (4,648)

Overall rating
4.9
Counts per rating level
  • 91% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this loyalty app as easy to set up, no‑code, and intuitive for staff and customers. Many report better repeat purchases and retention through points, VIP tiers, referrals, and flexible rewards like shipping discounts and collection‑specific offers. The free plan is praised as generous for small businesses. Long‑time merchants call it reliable across online and POS, with fast, friendly support that helps with complex configurations and store‑specific issues.

March 11, 2025

We've used Smile for years and it has proven to be a popular loyalty program for our customers.

Recently when upgrading our Shopify theme, their support were prompt in responding to my questions regarding this upgrade and what impact it could have, ensuring we were also integrating Smile in the best way going forward.

Special thanks to Ezra who personally handled my support ticket.

Base Camp Food
United Kingdom
Almost 9 years using the app
Smile.io replied March 12, 2025

Thank you for leaving this review! We are thrilled you had great service from Ezra! =)

February 24, 2025

Excellent app! Increased our customer engagement and customers actually love it! The tiered program is a big plus for our customers. The dashboard is very complete and the features are better than similar apps we tried. Also, the support staff has been a delight to work with. Quick, competent and courteous.

ClogOutlet.com
United States
Over 5 years using the app
Smile.io replied February 26, 2025

Thank you for taking the time to leave this lovely review. We are so glad to hear that Smile's got features that work for your business and that you have a lovely experience whenever you speak with our support team!

February 24, 2025

We have been using Smile for our rewards system for many years now and have never had any issues.
The couple of times we have had questions over the years, the staff at Smile have been very helpful and prompt in responding.
Our customers love that they can be rewarded by shopping with us, and cash in points for discounts without needing to wait for a sale.

Strachan Creative
Australia
Over 3 years using the app
Smile.io replied February 26, 2025

Thank you for this lovely review - we are happy to hear you've had great customer experience when speaking with Smile and that your customers love using the app!

February 25, 2025

Best support ever! The app is pretty intuitive and easy to set up, but I began to write down some questions along the way more so about how the rewards program works in conjunction with your own discounts. I sent quite a list on the chat, and Lisa really went the distance and answered ALL of my questions and then some! Very happy and excited to get these rewards to my customers! Thank you!

The Stencilsmith
United States
1 day using the app
Smile.io replied February 26, 2025

Thank you so much for taking the time to leave this review and for all your kind words 💖 It was a pleasure assisting you!

Lisa - Smile Team✨

February 23, 2025

We’ve been using the Smile.io app for many years now and are really happy with the way it manages our loyalty programs. The interface is user-friendly, making it easy to navigate and implement various features that enhance customer experience.

Recently, I encountered an issue that I thought might be difficult to resolve, but I was fortunate to receive assistance from Enzo. He went above and beyond to ensure my problem was addressed promptly and effectively. His dedication and support made a significant difference, and I truly appreciate his efforts.

I’d recommend this app to anyone looking for an easy to use loyalty program with five star support when needed.

NI Candle Supplies LTD
United Kingdom
About 7 years using the app
Smile.io replied February 25, 2025

Thank you so much for taking the time to leave this review! We really appreciate it 💖

Don't hesitate to reach out if you have any questions. 


Smile Team ✨

February 20, 2025

We ran into an issue after launching with Smile.io, but Shelby from their support team was absolutely fantastic. She was super friendly and incredibly helpful, quickly jumping in to sort things out for us through live chat. It was such a relief to connect with someone knowledgeable in less than 5 minutes! In a world where customer service often slips as companies grow, Smile.io really stands out. I totally recommend them if you're looking for a service that truly supports you.

Spa Order
United States
8 months using the app
Smile.io replied February 22, 2025

Thanks so much for taking the time to leave us a review! We genuinely appreciate you doing so 🙏

February 15, 2025

It’s been helpful to a point, but once you go over your only allowance you can’t access any admin. If it doesn’t ever go back under the limit I was told I still can’t access it unless I go up to the next level which as a small business is out of my league.

Fortunately Andrea came and answered my call and helped me out. So I can access the admin section and amend it and answer customer questions.

Daisy Park
United Kingdom
About 7 years using the app
Smile.io replied February 20, 2025

Thank you for your review and feedback. A member of our support team members has reached out via email to address this with you.

February 13, 2025

Because they were cheaper than Loyalty Lion, we tried Smile.io five years ago and held our breath. Would it work? Fabulously! Did everything we wanted and more. Easy usability, 100% performance, excellent service crew. And constant improvements with no raise in price and no "contracts". Just like it's all supposed to be.

Churchmouse Yarns & Teas
United States
Over 5 years using the app
Smile.io replied February 15, 2025

Thank you so much for taking the time to leave this review! We really appreciate it 💖

Edited March 17, 2025

The helpdesk team are really proactive and responsive.
Programme is fairly easy to set up and integrate
The missing star is because some features are not yet available inc but not limited to - being able to view invoices, being able to edit all assets available, some bugs in the system where uploaded content deletes itself.
Dont think the analytics are that straightforward yet or intuitive
Overall though I would recommend as the team really want you to succeed and give their support whereever and as much as possible and I do think the few remaining bugs will get ironed out.
Do I think this has driven increased loyalty? I am not sure yet as the analytics dont make that easy to monitor BUT I do think the goodwill this creates among customers is worthwhile.

NB extra edit: Since leaving this review, the smile team have been tenacious in resolving some of the issues I had - they really do want to make this a 5 star experience for everyone. I am changing my review from 4 stars to 5 stars as they do deserve the extra star for this alone! A couple of things to note though - still cannot view invoices in the billing section and the reports dont show behaviour of those who are not enrolled to get a clear picture. What I noted from using my own analytics was that so far this scheme has not improved loyalty, but it has improved AOV. And I still maintain that the goodwill it provides to our customers is beneficial. For the cost of the programme vs what smile provides I believe this is good value and I am glad I chose smile over their competitors

Savile Row Company
United Kingdom
9 months using the app
Smile.io replied February 25, 2025

Thank you for your review and feedback. A member of our support team members has reached out via email to address this with you.

February 6, 2025

We've been happy with Smile as our main rewards platform for several years and have consistently received great support from Lisa and the rest of the team. We'd like to see some additional features such as full integration without a pop-up (harder now with new customer accounts), more granular reporting for ootb emails, and a more robust segmenting engine, the cost and stability has made up for any lack of features. Great app.

Vibe Jewelry
United States
About 6 years using the app
Smile.io replied February 25, 2025

Thank you for your review and feedback. A member of our support team members has reached out via email to address this with you.