Smile: Loyalty Program Rewards

Smile: Loyalty Program Rewards

Reviews (4,650)

Overall rating
4.9
Counts per rating level
  • 91% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this loyalty app as easy to set up, no‑code, and intuitive for staff and customers. Many report better repeat purchases and retention through points, VIP tiers, referrals, and flexible rewards like shipping discounts and collection‑specific offers. The free plan is praised as generous for small businesses. Long‑time merchants call it reliable across online and POS, with fast, friendly support that helps with complex configurations and store‑specific issues.

Edited September 23, 2026

Working with Erin and the smile.io team has been a great experience. This past year we made a financial decision to suspend our Rewards program. While the team could have decided to minimize their support and response to us, they've done the opposite. They remain engaged with us as we prepare to turn down the existing program and even help with transitioning the program to our new web site unti end of year. Erin's responsiveness to my latest inquiry just proves to us that this is the right team to reengage when we redesign our rewards program for 2027!

CTA, Inc.
United States
Almost 6 years using the app
Smile.io replied October 4, 2023

Thanks for leaving a review! We think Jade is pretty excellent too :)

Don't hesitate to reach back out if you have any questions. We're always here when you need us!

Edited October 6, 2023

Update, Thank you to Smile for being flexible and working with small business.

*Like many other small businesses here, we're looking for an alternative after the huge price hike. We're not using any of the features of the highest tier plan except the points.*

The Haunted Game Cafe
United States
Over 3 years using the app
Smile.io replied October 5, 2023

Thank you for taking the time to leave us your feedback. It is helpful for us to learn how we can improve for small businesses. I've reached out via email to see if we can help resolve this situation for you.

October 4, 2023

Smile has changed the game for us. We have been a customer since 2021 and have not been disappointed since. Their online chat support is a breath of fresh air and is always super helpful. Lynn in particular went above and beyond for us and we greatly appreciate it. We look forward to many more years with Smile!

DIME BAGS®
United States
Almost 4 years using the app
Smile.io replied October 6, 2023

Thanks for leaving a review! We think Lynn is pretty excellent too :) We are happy that you have been enjoying Smile and our service over the years!

Don't hesitate to reach back out if you have any questions. We're always here when you need us!

Edited April 29, 2026

We've been with Smile for several years and it's been great, both in terms of function and service from the team.

It's straightforward to setup, customise and - most importantly - monitor performance. And whenever we encounter issues, the team are quick to respond and extremely helpful.

Highly recommended!

Yorkshire Handmade Pies
United Kingdom
Almost 6 years using the app
Smile.io replied September 28, 2023

Thank you for taking the time to leave your kind review ❤️ It was a pleasure assisting you feel free to reach out if you need anymore assistance - Jade & The Smile Team

September 28, 2023

Smile rewards has opened up an added layer of engagement in my shop which has allowed me to grow my businesses in a fiscally more responsible way. The level of customization, even at a low tier level is also pretty unparalleled to other applications I have tried out.

Oh, and their customer service is *chef's kiss*

For The Run
United States
7 months using the app
Smile.io replied September 29, 2023

Thank you for taking the time to leave your kind review ❤️ It was a pleasure assisting you feel free to reach out if you need anymore assistance - Jade & The Smile Team

Edited June 11, 2025

We have been using this app for years and we love it. It is clean, simple and user friendly for us, and for our customers. Whenever I have questions in implementing something new Smile support is amazing - everyone I have dealt with over the years has been so helpful, friendly and quick to resolve our problems! Thank you for your support, Jade!

ECS Coffee
Canada
Almost 6 years using the app
Smile.io replied September 28, 2023

Thank you for taking the time to leave your kind review ❤️ It was a pleasure assisting you feel free to reach out if you need anymore assistance - Jade & The Smile Team

Edited February 18, 2026

Super simple to use, the free plan is so robust! we have a great reorder rate thanks to smile and the rewards program we have used.

A Jar of Pickles
United States
Almost 6 years using the app
Smile.io replied September 14, 2023

Thanks so much for taking the time to write this review! We really appreciate it 🤩

Smile Team ✨

September 13, 2023

Smile is very simple to start and implement, however, the free level will not last as long as you think and the next tier is quite a jump in price monthly. An in between or lower monthly cost would be desireable.

Twelve Oak Boutique
United States
Over 3 years using the app
Smile.io replied September 14, 2023

Thanks so much for taking the time to leave a review. We appreciate your feedback and are glad you found Smile easy to implement!

I have reached out personally via email to discuss our plans and pricing. We look forward to chatting soon!

September 15, 2023

We have used Smile for the last few years and have found it an intuitive rewards platform - some of the features are a little basic in comparison to other rewards platforms however overall is great value for money.
I had a meeting with Hannah on optimising our program and was happy with her attentiveness and suggestions. Thank you Hannah.

ESTHER & CO.
Australia
Over 6 years using the app
Smile.io replied September 16, 2023

Thanks so much for leaving a review! Don't hesitate to inform us if there is any question and we'd be happy to help!

The Smile Team :)

August 30, 2023

Extremely happy with the smile program. Tons of features and controls to customize the program to fit our brand. It is very easy to figure out how to setup everything the way we want it. Support is always a chat away and very quick to respond.

5% Nutrition
United States
Over 4 years using the app
Smile.io replied September 1, 2023

Thank you so much for taking the time to leave this review & for all your kind words 💛 It was a pleasure assisting you!

The Smile Team ✨