Reviews (1,399)

Overall rating
4.4
Counts per rating level
  • 70% of ratings are 5 stars
  • 19% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is key for expanding into international markets, calling it essential for going global. It’s described as super easy to use, intuitive, and well structured for finding, translating, and organizing content. Many like that it’s free and built into Shopify, with strong automatic translations that are easy to refine side‑by‑side. Merchants report significant time savings and often highly recommend it.

October 11, 2023

The translation is as close as it can get, I still have to correct some grammar and add "s" here and there but it's not so bad. Some words are not translated correctly but again, it's not perfect. You definitely got to review after the translation though.

Roulette Safari
United States
5 days using the app
Edited November 25, 2025

Title:
Translate & Adapt does not delete old translations — breaks multilingual content

Review body :

There is a serious issue with Shopify’s Translate & Adapt system.
Even after deleting a language from the Languages panel, old translations are still stored and reappear automatically when the same language is added again.

This makes it impossible to truly reset or clean a language.
Importing new translations (even with “Overwrite existing translations”) does not fix the problem. Old content keeps coming back.

For merchants with hundreds of products, this causes foreign customers to see outdated and incorrect translations, which harms business trust and SEO.

Shopify needs to fix the language deletion logic and provide a real option to purge translations.

This issue has been widely reported in the community but still unresolved.

Ti-Parts Titanium
Singapore
About 2 years using the app
August 28, 2023

Nice native app. The biggest pitfall and the reason why we are writing this review is that "...up to two languages for free..." in the app description actually means "...up to two languages, doesn't matter if you're willing to pay or not..."

Would be greatly appreciated to have the ability to auto-translate in more than 2 languages.

Shop Statik
United States
4 months using the app
August 17, 2023

I would give 5 stars if they include Arabic in the supported languages...the App is functional and easy to use.... Recommended

Advanced Solutions Tools II حلول متقدمة للعدد
Saudi Arabia
5 months using the app
July 28, 2023

not good if you want your store to have good translation
I could not fix translation of main menu, collections, products etc.

USA Apteka
United States
4 days using the app
Shopify replied July 29, 2023

Hi there, thanks for trying out the app. Can you please drop us a note to localization-product-team@shopify.com - all of those the things you mention can be edited. Thanks

July 25, 2023

Pretty good but still needs some work. A few things I've noticed, there's no bulk translate option for single words. We sell car parts in the UK and launched a US store. The only things that need translating are things like Bonnet to Hood, Wing to Fender etc. There's no way to do this without going into every instance where it occurs. It would be so easy to do if I could just change all instances of "colour" to "color" and "boot" to "trunk".
There's also a few areas where it's still missing. One example is shipping. There's nowhere to translate your shipping names so you need to create new rates for each language you use. It's not a big issue but could be better.

VehicleClips
United Kingdom
6 days using the app
Shopify replied July 26, 2023

Hi there- thanks for trying the app and the review. It would be worth combining your Translate & Adapt workflows with the translations CSV (Settings > Languages > Export). This exports all your translations, which are the same translations that are visible and editable in Translate & Adapt. You can find and replace in a spreadsheet, and delivery methods are there under DELIVERY_METHOD_DEFINITION.

July 10, 2023

Great app. However, it seems to be missing the possibility of translating ALT text. Is this feature coming in the near future?

Complete Unity Yoga
United Kingdom
9 months using the app
Edited August 28, 2023

Thank you - very good!
Solved my problems!

If you want to sell your product all over the world, then you can immediately be prepared for the fact that automatic translation is only possible for two languages.
There is no possibility to get additional automatic translation even by paying extra money.

Gemstore
Latvia
4 months using the app
Shopify replied July 3, 2023

Hi there, thanks for the review and sorry to hear the problems. Contact us at localization-product-team@shopify.com and we'll work through; what you've highlighted is largely possible.

Edited February 20, 2025

Updated: Things have improved over time and the app is now about 95% funtional.
While the translation is good, there are few unbelievable issues with this app - if you duplicate a product, the translations will only show you the old description (of the product that was duplicated). We figured this out after few weeks and few hundreds of products that we must fix manually now in German and English....
Some other issues:
- Some products will only have partial translation.
- If you edit a description/option sometimes the translation app is not adjusting the translation (even if you go and press translate for the language in question).
- Is translating some html parts of the theme (color code from "red" to "rood" for example, 30px to 30 pixels, icon names...), causing a broken layout in german (and probably other languages).

Floraria Secret Garden (SG)
Romania
Over 2 years using the app
April 15, 2026

App is fine.
What we get as a user is basic features for free.
Wish the app allow unlimited number of languages rest everything is much better than third party app .

Saddle Online Shop
United States
Over 2 years using the app