Reviews (921)

Overall rating
4.9
Counts per rating level
  • 98% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for seeing true net profit in one place, combining COGS, ad spend, shipping, fees, and refunds. They highlight detailed per-order and product P&L, strong COGS and shipping cost management, and accurate ad spend integrations with Meta and Google. Many report better decisions, clearer unit economics, and that it replaces spreadsheets. Support is described as fast, proactive, and very helpful with setup.

June 28, 2026

durra very helpful

Arvon
United States
3 months using the app
TrueProfit Real-time Profit & LTV tracking replied June 28, 2026

Hello Arvon store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We’d also like to inform you about our COGS Quantity Based feature, which allows you to track and manage your cost of goods sold (COGS) at different quantity tiers. This feature provides a more detailed view of your profit margins, especially when purchasing in bulk or offering discounts based on quantity. It’s designed to give you more control over your pricing and costs, ultimately optimizing your overall profitability.

If you have any further questions, feel free to reach out to us via live chat or at support@trueprofit.io.

Best regards,
Durra
True Profit

May 19, 2026

Grace was very helpful, quick replies, and very friendly.

Govyra
Australia
About 1 hour using the app
TrueProfit Real-time Profit & LTV tracking replied May 19, 2026

Hello Govyra store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app

Best regards,
Grace
TrueProfit Support Team

August 24, 2026

me han ayudado mucho.

Sanova
Spain
12 days using the app
TrueProfit Real-time Profit & LTV tracking replied October 6, 2026

Hello Sanova store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Upload File to Custom Cost with AI Assistant. This allows you to automatically extract cost details from uploaded invoices and add them to your Fixed Costs, which saves time and reduces manual entry errors.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/13904711-extract-bill-with-ai-automate-your-custom-costs

Best regards,
Durra
TrueProfit Support Team

August 20, 2026

Good an fast customer support!

PALMORA SOC.
Australia
About 3 hours using the app
TrueProfit Real-time Profit & LTV tracking replied August 20, 2026

Hello PALMORA SOC. store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Custom metric feature, which allows you to create your own metrics based on our built-in metrics in-app. This feature is available for all users, and you can learn more about it here: https://helpdesk.trueprofit.io/en/articles/12856190-set-up-custom-metrics

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Vani
TrueProfit team

February 14, 2026

True Profit has been the best profit tracking app I’ve tried so far. What really sold me is the support. Durra responded to me immediately every time, and even offered to screenshare to make sure I had everything set up correctly. Trial’s been a really positive experience and I’ll most likely stick with this app vs the others I tried.

Becoming Her™
United States
About 7 hours using the app
TrueProfit Real-time Profit & LTV tracking replied February 15, 2026

Hello Becoming Her™ store admin,

We appreciate your lovely feedback! It's truly great to know about your positive experience with our app so far.

By the way, we also wanted to let you know about a helpful feature: Ad Spend Sync by Campaigns using Custom Rules. This allows you to customize how your ad spend is tracked based on specific campaign rules, giving you more accurate performance insights.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11325240-set-up-ad-spend-sync-by-campaigns-using-custom-rules

Best regards,
Durra
TrueProfit Support Team

April 22, 2026

Durra's support was quick and helpful! Thank you!

Averra Melbourne
United Kingdom
3 months using the app
TrueProfit Real-time Profit & LTV tracking replied April 23, 2026

Hello Averra store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Durra
True Profit

November 19, 2025

TrueProfit has genuinely transformed the way I run my business.
The app finally gives me accurate, real-time profit tracking without the guesswork. Being able to see detailed expense breakdowns — ad spend, COGS, shipping, fees, refunds — all in one clean dashboard has helped me make faster and much more confident decisions. The clarity in their analytics alone has paid for the subscription many times over.

I also want to mention the support team, especially Durra, who has been incredibly helpful. Every question I had was answered quickly and clearly, and the level of service made the whole setup process smooth.

If you care about understanding your true profitability and scaling based on real numbers, TrueProfit is a must-have. Highly recommended.

SmartPulse Store
United States
4 months using the app
TrueProfit Real-time Profit & LTV tracking replied November 19, 2025

Hello SmartPulse Store store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app

Best regards,
Durra
TrueProfit Support Team

April 15, 2026

Vani was amazing. Helped me through everything and was very nice and helpful.

Luna Flux
Australia
About 1 hour using the app
TrueProfit Real-time Profit & LTV tracking replied April 16, 2026

Hello Luna Flux store admin,

Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!

I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview

Best regards,
Vani
TrueProfit Support Team

September 20, 2024

I like the team behind TrueProfit, and I really like the app. Several times they setup a Google meeting with me to help me understand the features, and how the data is displayed, which I struggled with, which is not the apps fault, I just wasn't understanding some of the data I was looking at. Well, after a thorough conversation with Grace, I feel so much better, and I know how to read my sales data correctly. If you are looking for an app to help you track every bit of spend and expense, and I do mean every bit, within Shopify and even outside of Shopify, like external software you use, etc, give TrueProfit a try and be patient. I am glad I went with TrueProfit. Thank you for all your help Grace!

Mini Split Systems Direct
United States
4 days using the app
TrueProfit Real-time Profit & LTV tracking replied September 21, 2024

Hello Mini Split Systems Direct store admin,

Thank you so much for sharing your experience. We currently have a Marketing Attribution feature, which records events and reports conversion data cross-channel for all your ad channels. We believe it is a powerful tool for your performance marketing efforts. The feature is accessible to users of the Enterprise plan only. Please visit this link for more information about this feature.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please do not hesitate to contact us via live chat or email us at support@trueprofit.io.

Best regards,
Grace
True Profit

November 11, 2023

Takes some getting used too, but once the app is setup it is a really great and easy way to track profits and charges allowing you as the store owner to know exactly where your money is going and how much you are taking in.

Cozy Shark
United States
22 days using the app
TrueProfit Real-time Profit & LTV tracking replied November 13, 2023

Hello Cozy Shark store admin,
Thanks for sharing your experience. We currently have an update on Product Analytics version 2, which provides you with more details on each product. Product Analytics will assist you in analyzing data on all your products to find out which are the most popular. The feature is accessible to users of our Advanced Plan and higher. Please visit this link for more information about this feature.
https://help.trueprofit.io/en/article/product-analytics-overview-v2-1vpb6qk/

If you have any further questions, please do not hesitate to reach out to us via our live chat or email us at support@trueprofit.io.

Best regards,
Vani
True Profit