Reviews (921)

Overall rating
4.9
Counts per rating level
  • 98% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for seeing true net profit in one place, combining COGS, ad spend, shipping, fees, and refunds. They highlight detailed per-order and product P&L, strong COGS and shipping cost management, and accurate ad spend integrations with Meta and Google. Many report better decisions, clearer unit economics, and that it replaces spreadsheets. Support is described as fast, proactive, and very helpful with setup.

July 9, 2025

Great app and customer service. Everything you would need to automate finances and tracking. Genuinely frees up so much time and headache.

MUEVE
United States
About 3 hours using the app
TrueProfit Real-time Profit & LTV tracking replied July 25, 2025

Hello MUEVE store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Grace
True Profit

July 5, 2025

super customer service (Durra) , great app, i use it on all my shops and no app on shopify is better.

PetPal
Canada
About 1 hour using the app
TrueProfit Real-time Profit & LTV tracking replied September 24, 2025

Hello PetPal store admin,

Thank you so much for your kind words! We're thrilled to hear about your positive experience.

We’d also love to share a powerful feature with you: Import Custom Costs by TrueProfit AI's assistant. This allows you to seamlessly bring in additional cost data from Compass AI, giving you a more complete and precise view of your profitability.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11684795-upload-file-to-custom-cost-with-ai-assistant

Best regards,
Durra
TrueProfit Support Team

Edited January 18, 2026

Grace was very helpful. Jumped on immediately to give me a hand and sorted out all my questions 1 by 1. Very clear communication and a great help overall. thank you Grace

Astoria Lane
Australia
25 days using the app
TrueProfit Real-time Profit & LTV tracking replied June 30, 2025

Hello Astoria Lane store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Durra
True Profit

June 18, 2025

True Profit is a great tool! Had some questions about set up and Grace was a great help for me! Def recommend :)

Cavari & Roth
United States
About 1 month using the app
TrueProfit Real-time Profit & LTV tracking replied June 19, 2025

Hello Cavari & Roth store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Grace
True Profit

March 26, 2025

Vani from True Profit surprised me with speed and quality of support. Really appreciated.

Nueva Nova
Switzerland
1 day using the app
TrueProfit Real-time Profit & LTV tracking replied March 28, 2025

Hello Nueva Nova store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We’d also like to inform you about our COGS Quantity Based feature, which allows you to track and manage your cost of goods sold (COGS) at different quantity tiers. This feature provides a more detailed view of your profit margins, especially when purchasing in bulk or offering discounts based on quantity. It’s designed to give you more control over your pricing and costs, ultimately optimizing your overall profitability.

If you have any further questions, feel free to reach out to us via live chat or at support@trueprofit.io.

Best regards,
Vani
True Profit

March 26, 2025

Today I had the pleasure of receiving help from Vani. She was great in helping me setup the account, and answering any questions I had.

Great work!

FITKIT
United Kingdom
About 18 hours using the app
TrueProfit Real-time Profit & LTV tracking replied March 28, 2025

Hello FITKIT store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We’d also like to inform you about our COGS Quantity Based feature, which allows you to track and manage your cost of goods sold (COGS) at different quantity tiers. This feature provides a more detailed view of your profit margins, especially when purchasing in bulk or offering discounts based on quantity. It’s designed to give you more control over your pricing and costs, ultimately optimizing your overall profitability.

If you have any further questions, feel free to reach out to us via live chat or at support@trueprofit.io.

Best regards,
Vani
True Profit

February 25, 2025

grace was great. good and quick onboarding. would recommend her

PiaraMD
Australia
34 minutes using the app
TrueProfit Real-time Profit & LTV tracking replied February 26, 2025

Hello PiaraMD store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Grace
True Profit

December 27, 2024

Customer service is quick and attentive and helped a ton first starting! Gabriel was a huge help! Cheers!

Shop Lunora
United States
15 days using the app
TrueProfit Real-time Profit & LTV tracking replied December 28, 2024

Hello Shop Lunora store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Gabriel
True Profit

October 1, 2024

Easy to use and most helpful app. The customer support is great.

ICON Israel
United States
24 days using the app
TrueProfit Real-time Profit & LTV tracking replied October 2, 2024

Hello ICON Israel store admin,

Thank you so much for sharing your experience. We currently have a Marketing Attribution feature, which records events and reports conversion data cross-channel for all your ad channels. We believe it is a powerful tool for your performance marketing efforts. The feature is accessible to users of the Enterprise plan only. Please visit this link for more information about this feature.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please do not hesitate to contact us via live chat or email us at support@trueprofit.io.

Best regards,
Durra
True Profit

September 23, 2024

This app is amazing for tracking your margins on Shopify, you won't need any other tool besides this!

Perfect Water Bottle
United States
11 days using the app
TrueProfit Real-time Profit & LTV tracking replied September 24, 2024

Hello Perfect Water Bottle store admin,

Thank you so much for sharing your experience. We currently have a Marketing Attribution feature, which records events and reports conversion data cross-channel for all your ad channels. We believe it is a powerful tool for your performance marketing efforts. The feature is accessible to users of the Enterprise plan only. Please visit this link for more information about this feature.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please do not hesitate to contact us via live chat or email us at support@trueprofit.io.

Best regards,
Grace
True Profit