Variant Option Product Options
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Reviews (638)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants say this app is excellent for offering unlimited, flexible product options beyond Shopify’s limits, especially for complex, customizable products. They highlight conditional logic, varied option types (swatches, text, file uploads, date pickers, pricing sliders), and add‑on pricing for paid upgrades. Many find it intuitive, stable over years of use, and reliable across themes. Support is frequently praised for fast fixes, custom styling, and preserving setups through updates.
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I used this app to setup a very complex product for our shop. I had researched a number of Custom Product Option apps and tested them and they all failed in terms of the user experience on the front end. When I found this app and tested it, not only was the customer support amazing and responsive - it worked for my needs.
I highly recommend this app. Its easy to use and straight forward.
I use the Variant Custom Product Options app along with a second plugin (Discount On Cart- Pro Edition) to resolve all of my product option needs and discount code fixes... Would be nice not to need the second plugin but no big deal. VERY EASY to use, very intuitive... Added one line of script to resolve a minor fulfilment issue, and overall am very happy with the functionality this app provides.
This app is easy to use and adds essential functionality that we are needing for the launch of a new configurable product. Saved us hundreds if not thousands of dollars vs custom development. Now I'm considering more ways we can use app functions for other products sold on our site. The developers have been extremely helpful getting everything working with our custom Shopify templates. Very happy.
THIS APP IS A JOKE! Wish I read the bad reviews first. you can not TRACK INVENTORY! Yes you can do more than 100 variants but that is not transferred back to shopify to enter quantities. So you basically can not put any INVENTORY QUANITIES, PRODUCT SKUS, BAR CODES! Have to mention that the customer support may take several days to reply, and this app will completely mess up your product page layout!!!
Hi Mary Ann, I am sorry the app didn't fit your needs. I see we always responded to your emails within a few hours. You can keep track of inventory and SKU's with Shopify Options and use our app to style those options. Or you can use our Virtual Options to add an infinite amount of options and variants. These however don't keep track of inventory or support SKUs. Can you give us more information about what you mean by "completely mess up your product page layout". I didn't see any emails about that.
The App does what I need it to do for my website but we are not needing to use it's full potential which makes it an expensive way to do it. Having said that, it is competitively priced. Jon and Martin were very responsive to our issue and there response was timely and helpful. They also sped up the way it functions. They are easy and attentive to deal with. I would definitely recommend using there app.
Thank you for the detailed review and kind words! We really appreciate you taking the time to share your experience and are glad we could help resolve your issue quickly.
We completely understand that not every store needs the app’s full feature set. If there’s anything we could do to make the app an even better fit or deliver more value for your setup, we’d love to hear your thoughts.
Thanks again for your support and recommendation!
– Jon
Relentless Apps
I make a product with about 500 variable options that have dependencies and really complex needs and I was able to get all of that done with this app. I even emailed in a request for something specific in dark mode and got a reply back from Jon quickly and they went in and made some needed adjustments for me. I really like being able to mix it up with different styles like dropdowns, radio buttons, etc.
***** 5 stars! This app is a game changer. I can have "upgrade" options to my products without having to create more variants. I have different add-on options for different products and it's easy to duplicate for other products.
It has also worked seamlessly with changing the theme for my store.
And the customer service is excellent! They have been fast and helpful with any questions I have. HIGHLY RECOMMENDED!
wow. FINALLY, a customization app that isn't ugly, functions well, and is intuitive to use. I truly believe I tried every single app and none fit my needs until this one. The support is also top notch. No customization app is perfect, but this one comes lightyears closer than any of the others that i've tried. The conditional values are a great feature I didn't know I needed until I had it. Such a relief to find this app.
I have just started using Best Custom Products app for my candy store and I am thrilled with what it has been able to do for my website. My customers can now personalize each box of chocolates with their favorite pieces. The app is very easy to use and has well written instructions. Martin & John have impeccable customer service. They contacted me immediately when I emailed them with a question, and I had my answer right away.
We have been using the app for 6 months, during this period we have faced several issues (the structure of the options of our store is complicated as well our store has a currency converter and the store is multilingual) but all of them have been solved by the app team correctly. I don't know the apps without bugs, but I respect the support team for their efforts and problem-solving approach. We recommend this app and its team.
