Variant Option Product Options

Variant Option Product Options

Reviews (638)

Overall rating
4.6
Counts per rating level
  • 89% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for offering unlimited, flexible product options beyond Shopify’s limits, especially for complex, customizable products. They highlight conditional logic, varied option types (swatches, text, file uploads, date pickers, pricing sliders), and add‑on pricing for paid upgrades. Many find it intuitive, stable over years of use, and reliable across themes. Support is frequently praised for fast fixes, custom styling, and preserving setups through updates.

Edited July 30, 2019

This is a really good app. Easy to use and surprisingly flexible. The developers were also very good at ensuring it had fulfilled my requirements and even wrote some custom code for me to tweek the product to my personal preference. If you want to spruce up the presentation and add another layer of professionalism I definitely recommend this app.

The Care Home Designer
United Kingdom
7 days using the app
January 11, 2021

We use this app to help provide a larger variety of options for our customers and its amazing. After trying to find the perfect one, Best Custom Product Options has everything we needed and even more. Not to mention, the customer service is amazing too! After experiencing a small issue they resolved it within a day. Definitely recommend this app!!

REG KING
United Kingdom
2 months using the app
May 4, 2021

I am using the app now for a second time. Very easy to work with and setup.
I have both used it to customize add on for t-shirts and sweat's as well as prescription service for glasses, which needs as lot of details but they help to arrange in an easy way.
The support is amazing, both very solution-oriented and quick.
I can give them my best recommendation.

Meira.is
Iceland
6 months using the app
October 18, 2021

We are using this app to designate custom options on our personalized jewelry store. Not only does it do what we need it to, but Jon & Martin have both been incredibly helpful as we've run into questions or technical needs! They are always quick to respond & thorough with whatever we've needed help with. Would totally use this app again for future projects!

LEILA
United States
3 months using the app
April 7, 2020

We use this app on our website which offers over 1000 configurable pieces of furniture. This app allows us to offer different variations. I loved the variety of styles for options such as buttons or image swatches. They allow for quick duplications between products. Overall this is my favorite product variation app. The customer service is impeccable as well.

StandishSalonGoods
United States
3 months using the app
August 6, 2020

Loving this app! It's really helped me add more user-friendly colour, size and personalized options in my shop, and helped me manage my inventory on Shopify (so not every single option has to be tracked in inventory!) I also ran into an issue with printing invoices in Order Printer and Martin and Jon were really quick to answer and fix it for me! Highly recommend!

Emerald Erin
Canada
8 days using the app
June 20, 2023

My store relies on this app as we have hundreds of variations to our product lines. Using this app made uploading smooth and painless. When I had an issue with the app, I contacted Jon who immediately got is technical expert, Martin to look into my case. By the next morning all my issues were resolved! Highly recommend this app for adding extra product options to your site!

Rhino Salon Mats
United States
Over 1 year using the app
February 16, 2021

Customer service, hands down, the best out there. Quick responses, and very friendly! Jon knew exactly what I was trying to ask - and told me exactly what I needed to do to accomplish it. This is the best app I've found for product variations, and allowed me to setup customizations with conditional logic very easily. I'm a huge fan of how clean it looks and how integrated it feels!

Conch District
United States
Over 1 year using the app
May 9, 2021

We used this app to simplify selecting sizes and colours, allowing our customers to easily see what was in stock and what was not. When I ran into an issue (which in hindsight I should have easily been able to solve myself!), I got support within the hour and the problem was solved. This is a great app and I would fully recommend it to anyone wanting to improve their product listings.

Motomox
New Zealand
10 days using the app
February 16, 2022

Used because our product needed a hell of a lot more options than the 100 variants Shopify offer. I had a technical issue with it at first and Richard was quick to help, not only solving the issue but making the options look on-brand with the site. I'm actually yet to set the product live so have no review on the functionality, but after the customer service I expect it will work fine.

Printy Pets
United Kingdom
13 days using the app