Variant Option Product Options

Variant Option Product Options

Reviews (638)

Overall rating
4.6
Counts per rating level
  • 89% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for offering unlimited, flexible product options beyond Shopify’s limits, especially for complex, customizable products. They highlight conditional logic, varied option types (swatches, text, file uploads, date pickers, pricing sliders), and add‑on pricing for paid upgrades. Many find it intuitive, stable over years of use, and reliable across themes. Support is frequently praised for fast fixes, custom styling, and preserving setups through updates.

Edited August 6, 2025

Updated Review – Exceptional Support & Continuous Improvement

After using the Variant Options app from Relentless Apps for some time, I’m genuinely impressed by the team’s commitment to listening and improving. I recently reached out to Jon with feedback regarding the usability of the variant input box, which was too small for our needs due to the large number of product variants we manage.

Jon and his team responded quickly, took the feedback seriously, and implemented a change that significantly improved the interface. The enlarged input box has made a noticeable difference—it’s far more user-friendly and has saved me a considerable amount of time.

Relentless Apps continues to stand out for their responsiveness, professionalism, and dedication to their users. Jon and his team are not only helpful but also proactive in making meaningful updates. Their support and attention to detail have earned my trust—and my long-term business.

Thank you, Jon and team, for your outstanding work and customer-first approach!

I'm really impressed with Relentless Apps, Jon & his team; they are responsive, helpful, professional, & just all around great people to work with. Thank you Jon & team for supporting your app, listening to your customers, & making improvements to your App. At this point, you have a customer for life! Thank You!

I've been using this app for quite some time & haven't had any issues until recently. I reached out to support and Jon responded very timely & he was able to tell me where my issue was. I was able to fix it, and get my listing back to active. Thank you, Jon!

I would like to see some interface improvements with this app. It's great but it's not very user friendly. The boxes when adding variants is very small & when you have multiple variants, making updates is very time consuming because of the small boxes. I make it work, but some general usability changes would be great, I'll even volunteer to be a tester :)

Definitely get this app if you need to expand beyond the variant options Shopify offers, they have it all!

Busted B Leather
United States
Almost 3 years using the app
Edited June 19, 2025

VO Product Options made it super simple to customize my product options exactly how I needed. The app is very intuitive and easy to understand—even for someone without a tech background. I had a small issue and their support team responded quickly, communicated clearly, and fixed it fast. Highly recommend for both functionality and top-tier customer service!

PlateWraps
United States
Over 2 years using the app
May 6, 2025

Looked long and hard to find the right app to work with what we needed for the store. Had a few teething issues with our theme (specific to our theme and not the app) and the support was simply brilliant. Within a day, they had it sorted and we're now implementing it across the whole site. Thank you for all your help Martin and Jon - hugely appreciated.

Sipfull of Design
United Kingdom
12 days using the app
Edited April 18, 2025

We've been using this app on our Shopify store to provide customizable options for our products, and it has worked perfectly for our needs. It's easy to set up, intuitive to use, and integrates seamlessly with our product pages. The flexibility it offers has really helped us improve the shopping experience for our customers. Highly recommended for anyone looking to add product options without hassle!

Lumenok
United States
About 3 years using the app
Relentless Apps replied April 21, 2025

Thanks a ton for the amazing review! 🙌 We're really glad to hear the app’s been a great fit for your store and that it’s helping improve the customer experience. Super happy it’s been easy to use and works well with your setup. Appreciate the recommendation, it means a lot! 😊

Jon
Relentless Apps

Edited February 20, 2025

The price add-ons stopped working since 3 weeks ago and the team doesn't respond to our requests. It caused us many losses already.

--------- update:

I double checked our email box and couldn't find your reply. However, I do find that the bug has been fixed, so I'm generally happy now. Keep up your work! Salute

PandaOptical
United States
8 months using the app
Relentless Apps replied February 17, 2025

Hi Tuo, thank you for your updated review.

Try searching your spam email folder. I sent emails to your admin email ser****@pandaoptical.com and iamz****@gmail.com.

Please let use know if we can further help you.

Jon
Relentless Apps
contact@relentlessapps.com

February 13, 2025

As a jewellery brand, we needed far more flexibility for customer personalization than supported by Shopify options and variants out of the box.

We found VO Product Options to be the best on the market and would strongly recommend it not only for the product itself but also Relentless' first-rate technical support.

Gaamaa
United Kingdom
Over 1 year using the app
Relentless Apps replied April 14, 2025

Thank you so much for the wonderful review! We're honored to support your jewelry brand and thrilled that Variant Option Product Options has been able to meet your customization needs. It means a lot to hear that you consider us the best on the market—and we truly appreciate the shoutout to our support team. It's just Martin and I running everything in the business. If you ever need anything just let us know.

Jon
Relentless Apps

November 22, 2024

I needed help installing variants and custom dropdowns on our website for new products we're launching. Jon and Martin were responsive and ensured our products were loaded and rendered correctly. I appreciate their quick response and attention to detail.

Thank you guys!

AccuAir Suspension
United States
7 days using the app
October 21, 2024

Hi there. I would def recommend this app because without it, as an Shopify store owner, we would be unable to offer our customers as many product options with our bundle deals. However, often times virtual options takes too long to load and customers are quick to add the bundle to their cart before selecting their scents for the various products. That causes us to have to contact each customer that did not select their scents. This process is very time consuming. But what other choice do we have. Is this something that can be corrected. I would love to hear back from you all regarding this issue. Even if we have the button checked that requires a customer to select their options before they can go to check out… it doesn’t work. Customers are able to check out without selecting their options. And we cannot ship the products until we are able to get in touch with the customer and finalize their selections.

Miracle Butter Cream
United States
About 3 years using the app
Relentless Apps replied October 23, 2024

Thank you for the review and the kind words. We value you as a long time customer.

It looks like the issue is with your quick add to cart and quick view popups on your collection, which allows your customers to bypass our app.

I sent a request to access your store to disable these.

Please send us an email at contact@relentlessapps.com and we will fix this issues ASAP.

Jon
Relentless Apps
contact@relentlessapps.com

October 3, 2024

We've had a lot of issues with this app. Doesn't work with upsell apps, has bugs related to compare at price. Support is ok - but realistically we keep having issues.

TheCustomGoodsCo
United States
About 4 years using the app
Relentless Apps replied October 11, 2024

My technical expert added code to fix the compare price.

I also sent you a link to compatible upsell apps in an email.

I see we have always replied within a few hours during normal business hours and tried our best to give you the best support. With hundreds of themes, thousands of apps, and updates everyday there will always be the possibility of compatibility problems. We are stand by our apps 100% and are always here to fix any issues, and answer any questions, and make regular updates.

Let us know if there is anything else we can do for you.

Jon
Relentless Apps

May 24, 2024

I love the app! Very easy to use and make changes. It would be great if there was an option to add a price with the selections.

Magination Mekha
United States
About 2 months using the app
Relentless Apps replied May 25, 2024

Hi, you will be happy to know that you can add price add-ons with selections. It is available on our Advanced Plan.

I sent you an email with more information on how to do this.

Thank you for the review!
Have a great day,

Jon
Relentless Apps