Variant Option Product Options

Variant Option Product Options

Reviews (638)

Overall rating
4.6
Counts per rating level
  • 89% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for offering unlimited, flexible product options beyond Shopify’s limits, especially for complex, customizable products. They highlight conditional logic, varied option types (swatches, text, file uploads, date pickers, pricing sliders), and add‑on pricing for paid upgrades. Many find it intuitive, stable over years of use, and reliable across themes. Support is frequently praised for fast fixes, custom styling, and preserving setups through updates.

April 7, 2024

I really enjoy using your app to build up our custom bikes online. While I don’t have a lot of them on each of our sites (bacchettabikes.com and bentupcycles.com), they really add to the bespoke feel that we are trying to create in our business. And you are always so responsive if I have a question. Thanks!

Bacchetta Bikes
United States
Almost 2 years using the app
March 20, 2024

Amazing app!I had an issue that arose, and Jon was beyond impressive in his response time - my problem was solved in a matter of minutes! The user-friendly interface also made it super easy to navigate and use, even for a tech novice like me. :)

This app has streamlined my processes, helped me cater to customers' unique needs, and taken my shop to the next levels of efficiency and customer satisfaction.

Highly recommended this app. Simply excellent!!!

Amica Jewels
Germany
3 days using the app
January 4, 2024

This app was so easy to install and set up in my Shopify Store. Jon was the first to reply to my many requests searching for an app that allowed my customers to choose from different images to create their own custom art print. I set up my new product in no time at all. I highly recommend their app and look forward to seeing what add ons they do in the future. Thank you, Michelle

MICHELLE VELLA
Canada
1 day using the app
November 12, 2023

This app is well thought out and works much better than similar apps in the Shopify App Store.

For my application, I needed to specify add-ons to increase the value of each cart and also offer customers more flexibility.

It looks good in the cart, and works effectively and efficiently.

Customer service has been fabulous.

Impressive, all the way around.

The Color Concierge
United States
1 day using the app
November 6, 2023

I have search for customization apps. The app should also offer any upcharges and add to price. I have found it tedious to either know code, or manual installs. This app is by far the best that I have used and works perfect for my upsell add ons. I actually came across on a Youtube search and one company was using it. I have found it is so very easy to create and at the same time extremely user friendly. You have nothing to lose with a trial period. Have not needed tech support yet to make an further comments, if I do I will update review. Nice work team

Jones & Co. Leatherworks
United States
About 20 hours using the app
October 25, 2023

This app is user friendly, and Martin's customer service is GREAT! I was experiencing an issue with my account and he fixed it quickly, then sent follow up emails with other tips I would not have even known to think of. The ease of use and the customer service has made the launch of customizable jerseys on our website a positive experience.

Seattle Storm Team Shop
United States
22 days using the app
Edited May 12, 2026

Works/looks great on the Customer end.

However, through the back end, there is not an option to add a SKU number for a variant. Also if a variant is purchased, since it "doesn't require shipping," it doesn't transfer over into ShipStation and the order comes in as the Standard product.

Street Aero
United States
Almost 3 years using the app
Relentless Apps replied September 28, 2023

Hi Bryce. I sent you an email about how to fix the Shipstation problem by making our app's options have required shipping. Let me know and I can add the code for you.
https://www.relentlessapps.com/kb/make-shipping-required-for-virtual-options/

Unfortunately, our app doesn't have options for SKU's. This is something that only a few apps have. I sent you an email with some app suggestions for apps that have this.

Jon
Relentless Apps

August 10, 2023

This app is soooo great! I sell made to order apparel that is customizable. The ability to use functional logic to guide the customer through the customization process where we offer hundreds of options that change depending on what has been selected has made our customization pages some of the most visited on our website. The only thing that is better than the product is the service. I recently discovered that there was an issue with the add to cart button not working and after an email and in under 24 hours they were able to find the issue, and have my theme and their app working perfectly again. Decided right then it was time to right an epic review that is much deserved. I would leave a 100 star review if I could, its just so nice to know that this team is active and responsive when there is urgent issues that can effect sales. Im genuinely impressed by the apps capabilities and the support is incredible. Thank you guys!

Sacred Geometrix
United States
Over 1 year using the app
Edited July 17, 2023

options cannot be associated with a specific SKU... Which is relatively frustrating to say the least.

Geeky
United States
2 days using the app
Relentless Apps replied July 16, 2023

I'm sorry our app didn't fit your needs Thomas. Since most apps don't have this feature I sent you an email with the 2 apps that would work for what you are looking for.

This is something we want to get to eventually but since we only have a 2 person team and required and planned updates already, it is hard to do everything.

I understand you are disappointed our app didn't have the functionality you were looking for but I am sure after testing out a few other product options apps you can appreciate how well-built and easy it is to use our app.

Jon
Relentless Apps

Edited February 18, 2025

Fantastic app! Highly recommended!

It was easy to integrate into my store, and I really appreciate the virtual option selection, as I needed more than 100. Well done!

I had a question, and I received an immediate response with the answer.

Mosley Lane Wholesale
United States
Almost 2 years using the app