Wholesale Gorilla

We've had this set up with our UK store for a while and it works well enough. There is some confusion we keep getting for wholesale customers because they have to use a different login url, and this has sometimes caused weird orders not attached to their wholesale accounts - and requires manually fixing with them. The reason I'm writing this review however is because of our recent experience the last month trying to get this set up in another store. We tried to get it set up the last 7 days - but there is no end in sight. This is because:
1. The install process is complicated - it shouldn't be (our theme already had it integrated, but their app keeps saying it's not installable)
2. The support doesn't respond - we've sent multiple requests.
3. The only email we received from support was to say that we just needed to uninstall and reinstall and it would work. So we did this - and it didn't. Since then they don't reply. We're looking for alternative options - you can't use apps that don't have good support - because this basically means you have no control of problems. We have wholesale customers waiting for their orders - but unless Wholesale Gorilla support starts to respond/ do something, we have been 'helpless'. Looking for alternatives to move away from this app as a consequence.

I used this wholesale app first, then when I redid our website I tried out two other highly ranked wholesale apps, but came back to this one. Here is what I love about this app:

1. It has a line sheet that my wholesale customers can easily order/reorder from. None of the others have that.
2. It isn't cumbersome and doesn't mess with my website code. Does exactly what it says it is going to do and nothing more.
3. IT WORKS WITH SHOPIFY CALCULATED SHIPPING!! This was a must for me as one of the others did not. I can set a $65 free shipping for my retail cusomters and override it in WG for my wholesale customers at $400. And, it makes sure I am not overcharging my customers on shipping, which I love.
4. It gives me everything is has at one price instead of nickle-and-diming me. Also a very generous trial period so I have adequate time to play with it before paying. The others only left me a day or so by the time they had it installed (installation was part of the trial period).

What I don't like is that it needs to be prettier. It does not look as good, or fit as well asthetically, on my website as the other two apps I tried and you cannot easily change the appearance of the landing pages/forms. I want to be able to scale the side columns on the line sheet so the collections listed didn't wrap to the next line, and to be able to change the font and the way the notifications appeared on the link pages. I have a guy who can code so I am going to have him do those changes for me so it goes better with my website. If I didn't it would have been a more difficult decision for me between the apps.

For the money it's fantastic. The best thing is that there are no pay walls to worry about, for one fee you all the features you could want. Very very happy

I was really looking forward to using this app for our whole sale clients due to its lighweight structure. The staff was supportive and able to explain a lot of things to us. Unfortunately, it did not work out. First of all because it was conflicting with another filtering app. The lightweight structure does also mean a couple of important features like variable minimum purchse amounts and tiered discounts for larger spenders weren't available. But I will keep this app on my radar and may reconsider when they add new features.

Good app but super limited.

They work off of proxies, so no templates are really involved to modify. Having an issue where we cannot allow wholesalers to commit to stock (purchase stock) while not allowing retail customers too. SUPER IMPORTANT.

Customer service is OK and responsive (reasonable time frame) but offer no chat or phone support. They offer very little solutions other then 'we cannot customize please contact a developer.'

I was very excited to try them out as they come off as a 'small business wholesaler who understands the demands/challenges of small businesses' but in reality, they offer similar functionality to other wholesale apps. Id still recommend them, but definitely limited and would look at other options on the table.

- you cannot modify the application form
- you have very little customization options on the quick form
- orders are being auto drafted upon checkout for dealers, but if product is out of stock it prevents them from doing this
- do yourself the favor and look at competitor apps and compare functionality

I really like how easy it is to use this app, and all the functionality - however - it slows my site down. Of all the apps I have, this is the main offender. I'm hoping they can fix this.

The app is ok. I had some frustrations, but they were addressed. However, I will probably search for another app that allows exclusion of product variants. For instance, I have one product that has about 27 different variations. All 27 of those variations show up eventhough only 2 of those are offered as wholesale. This is very inconvenient and will lead to confusion for my wholesale customers.

What it can do and what it can not.

What it is good at:
Easy to install

Creating discount codes is a snap.

Support emails are answered in an acceptable amount of time.

Using the app within the Shopify store is seamless and, for the most part, quite easy.

Shipping options are a nice touch.

What it is not.
No Retail pricing is visible once logged in.
All pricing across the entire platform is changed with no option at all to show what the retail pricing is. So basically, the wholesale customer has no idea how much they are saving. This, of course, always prompts many emails from customers asking why all the pricing is not discounted or asking if we have a retail sheet to send them, which is what we ended up doing. It is either that or telling them to log out of their account so they can see the retail pricing and then log back in. We have since started sending them a link to a page with the pricing. This also is not a great solution though since it is just another thing we have to keep updated and maintain.

No way to modify the wholesale submission form.
It would be nice if they allowed us to add some custom fields but unfortunately, they do not. In our case, we have specific questions we wanted to get answered to see if they were a good fit. Since this app runs through a proxy, they do not allow any control over the app. So even minor tweaking is not an option. Therefore we had to set up our own custom submission form to incorporate the fields we needed.

No export of discounts available.
If you have many different types of discounts for different customers like we do, then maintaining them becomes cumbersome. You would be best to make a spreadsheet (yet another thing to maintain) that has all of your discount codes and the amounts off etc. since there is no export option available. You would think this would have been an easy one, but after reaching out to them on this, nope. I was told this was a great idea and that they would consider it for a future update, but that was a while ago, and it is still not an option that I can see.

Poor communication with their customers.
Don't get me wrong, if you submit a request, they will contact you back in an acceptable time frame. They are polite and professional. Unfortunately, they have no communication in regards to their app. How often is this app updated? I genuinely do not know, they never say. If it is often, there is nothing I can see that is any different. I use other Shopify apps and regularly get emails from them regarding updates and new features. It would be nice if wholesale gorilla followed suit.

No ability to change anything
Aside from not being able to change the submission form, unfortunately, there is not much that can be done with this app outside of what it is. Most customizations they offer do work pretty well, but depending on your case use, you will run into issues where you would like to customize something that is just not possible. The proxy issue kicks in, taking this app down a few pegs.

Conclusion
First off, it is not my intention to say not to use Wholesale Gorilla. This is a slick little app that is quite easy to use and understand. For the most part, it is intuitive and does not have a large learning curve. Most people should be able to master it in a very short time. It has helped our company save quite a bit of time and aggregation dealing with wholesale orders. If you are a small company with light activity and a small number of products, this app could be a good fit. That said, once you start to grow, there are a few cracks that make this app start to lose its charm. Little inconveniences begin to add up and eventually force you to start asking yourself some questions. For the price of $30 per month, you are close to the cost of opening up another Shopify store, which can deal strictly with wholesale customers. This is another level of maintenance, but depending on your needs may make more sense. And while we have not tried other wholesale apps, we are looking to see if any of them may fit our needs better. In the end, this app will work fine for many, but if you are similar to us, you may want to look at a different solution, or at least know what you will be facing if you do decide to use Wholesale Gorilla. While this app might work and be a 5-star app for some, for our needs, I would rate it at a 3 1/2 star option.

Super application que nous utilisons depuis plusieurs années. Simple d'utilisation, avec des possibilités étendues aux différents besoins et évolutions de l'entreprise. Le service client est très efficace et sympathique. Un grand merci à toute l'équipe de Wholesale Gorilla <3 greetings from Paris

Mise à jour 2026:
Je peux affirmer sans aucune peur que le service à la clientèle chez Wholesale Gorilla est tout à fait exceptionnelle!!! Nous ne somme pas des numéros nous sommes des partenaires et ça se sent. Ils comprennent notre réalité en tant qu'entreprise et font tout en leur pouvoir pour nous rendre la vie plus simple. Je le dis et le redis J'ADORE cette application! Tout simplement merci d'exister!

2023:
J'aime tellement cette application! J'ai travaillé avec une autre pour le wholesale pendant des années et j'arrivais toujours avec des problématiques. Avec Gorilla c'est tellement simple et sans problème. Même mes clients me disent que c'est plus simple. J'adore l'application!