ActiveCampaign Marketing

Super impressed with Active Campaign. The tools are so powerful there is very little we can't do. The account management support is really useful as well to help us achieve our goals. We migrated from Mailchimp and were looking for something with a much better interface and behaviour-led automations. Having looked into loads of suppliers, we comfortably chose Active Campaign, and have since recommended it to other businesses. On a basic level it is very powerful, but once you hook into the API it is even better. One negative... no site pop-ups. Bit weird for such a big system, but I have been assured they are coming!

I definitely like email marketing and automations that can triggered by at least 100 different actions. I have 2 tickets currently with support team; they are slow at getting back with me or have just forgotten I exist. If your email is Outlook based you will have a lot of problems (receiving campaigns to inbox). Another thing that i find strange, is that after you send a campaign you can no longer reference the email (sometime I want to see what subject line i used, the images used, etc.) and it doesn't seem like that is an available view. I also would like if there were more campaign templates available as the 20-30 I see are very basic.

This integration has made our very complicated system simpler. We have 3 Shopify stores in three separate industries, so managing the opt-ins and campaigns was become quite a nightmare for us.

We were introduced to Active Campaign through the 0-110K training course, and it is probably the best referral we received.

Using Active Campaign and Shopify it took us only about a day to set up all of our systems so that specific opt-ins went into specific buckets.

Its also rewarding to see our opt-ins return to the store and spend consistently as we send out e-mails. For us, this was the system we spent about two years looking for. Highly recommended.

Just wanted to thanks ActiveCampaign team for the great job they made. I did not know which app to use for emailing my customers, prospects and lead. I took contact with the customer service and they guide me throw to make good decision. In the beginning I wanted the cheapest plan but they told me that with the professional plan was better because I had an onboarding following that help me a lot to use the platform. Also I download the 7 emails series booklet which teach me the level of awareness to write the correct email to the correct person. All that was Great experience ! and make me to amortize the costs very quick. Take your time and learn with them you will not regret it.

We migrated from Mailchimp to Active Campaign, especially because of the deep data integration with Shopify. We enjoy several things about this app. 1. It allows us to send the same campaign to multiple lists, and even segment these lists by a number of filtering criteria. 2. We can easily target those who display certain behaviors in the shop (purchasing products, buying more items, abandoning the kart) and tag and nurture them accordingly. 3. The lead scoring for Active Campaign is leaps and bounds better.
Last but not the least, we had our own Migration agent help us shift our account and all of its automations from Mailchimp.
We have not found anything lacking in Active Campaign.

I've been with ActiveCampaign for a while, so I am happy with it and it has a lot of features that would be amazing to use, and it's helped me to grow my company through automated emails. The only thing I would note is that, I'm not a huge techy, so it can be difficult as I need the assistance of a developer to do some things. It could definitely be made more user friendly for people who are not so techy in terms of integrations, event setup, also having the ability to make emails much prettier and having more options. Basically, it seems to be one of the best out there in terms of capabilities, but just know that the setup and backend are not as simple to use as something like Shopify for example.

Active Campaign is awesome and has been a total gamechanger for our businesses. We have 2 websites using AC and will continue to add it to every site we have. We have used several other platforms, including Infusionsoft (which was a painful experience), but nothing works as well as ActiveCampaign. We are currently managing over 100k customer email addresses in both businesses, have a long term drip campaign, newsletter, an upsell campaign, a product based instructional series, and more. Active Campaign handles it all beautifully and we are so pleased with how simple the integration with Shopify is. Customer data passes between the 2 platforms seamlessly and effectively. Overall, we couldn't be happier with it and highly recommend it!

Here's the thing, it's not really an app, it's a direct connection from your e-commerce platform to your mailing list & automations. We were using Zapier for awhile to trigger individual actions and add customers to lists based on keywords/tags etc, but this just does it all for you, automatically, and it's beautiful.

The best thing that we use this for is for an automated abandoned cart automation. Shopify's is good, but with AC you can have it as long or as short as you'd like, based on parameters, triggers, etc etc. This overnight took our abandoned cart recover % from 0.08% to almost 2%. That's HUGE!

There are a lot of $15 apps we pay for, but as long as we're with shopify and/or AC I don't see any reason in the world why we wouldn't want to continue investing in this tool. Thanks AC & Shopify!

Active campaign is outstanding. I've used various email service providers over the years but I must say Active Campaign has been the best in my opinion. The features to automate and grow sales via email are indispensable to our business. They're so much more than just email marketing and automation. Site tracking, CSM, personalization, A/B testing, site chat, e-commerce features and so much more. Active campaign has the tools you need to grow your business and revenue via email and more. Their customer service is always exceptional, fast and reliable. They are constantly updating their service with new added features and benefits. These guys truly care about their platform and their customers. No empty promises. Their actions speak volumes. I would highly, highly recommend Active Campaign if you're looking for an ESP. From my experience, these guys are the cream of the crop.

In terms of B2C and B2B automation and interoperability with other platforms, ActiveCampaign is one of the best ESP options available! It borders on being a CRM as well, especially for smaller companies who can easily manipulate their data and contacts using workflows and automations. It’s deep link data connection to Shopify and Re:amaze make it incredibly valuable to our marketing and customer service teams. Really the only reason this doesn’t get 5/5 stars is for the pay to play email testing (should be included with certain higher level plans) and the poor asset management tool. They’ve since released the content manager tool which is elementary at best and two years too late. Now to get maximum benefit from that feature, we must go back and manage thousands of images. Metafield tags? Otherwise the deliverability of emails and robust nature of the platform have been very useful for us.