ActiveCampaign Marketing

The automation builder in AC is extremely helpful and comprehensive. The email builder, however, is greatly lacking in features, creativity, customization, and ease of use. The tools are difficult to use, and it feels very cumbersome unless you have extensive coding knowledge/ability. The customer service on the team is great, the onboarding process was very supportive and helpful, and was tailored to our business specific needs. Overall, would recommend, but would really love to see some improvements on email!

The app integrated really easily and pulled all the purchase events, abandoned cart information, and customer information into Activecampaign. It shows up automatically in its own little section under each contact and works seamlessly in the automation builder. Very helpful for retargeting. It's also nice for building out emails as it can dynamically pull in different products and so on into the email building process. Very nice integration for ecommerce + retargeting and another way to deliver a more omnichannel experience.

The Active Campaign integration utilizes customer data in a way that I previously didn't know was possible. Beyond just looking at the abandoned carts, AC can see when a customer visits a certain page, when they checkout, and lots of other helpful data. I do wish you had a calendar filter to organize scheduled campaigns. There isn't really any way to filter and organize and that gets extremely overwhelming. Overall, the app works well and gives a good amount of data on customer behavior in order to better target with specific emails.

We've been using the Active Campaign integration for all campaigns and automations and have seen incredible results. By using Active Campaigns abandoned cart sequence, we were able to see an over 20% order conversion rate. There are many prebuilt automation sequences to choose from that really free up your time for other projects that require more of your attention. I would recommend Active Campaign to those who really want to automate as much of their email marketing as possible. Great customer service and quick data updates on campaigns.

Switching from MailChimp, I have experienced that ActiveCampaign has a lot more options for how to setup your automations/drip campaigns. For me, I love this because I can segment my audience as soon as they come in as a new subscriber and share information that they actually care to hear from me. Improves my subscriber retention and increase my sales! I also love that they offer free onboarding video calls to walk you through any questions that you may have. It was very helpful when learning how to properly setup the automations. Highly recommended!

We've been using Active Campaign for AgelessLX over 5 years and it just keeps getting better and better. AC has the highest deliverability rates of any ESP, easy/intuitive automation builds, forms, landing pages and seamless integration with our shopify store. While we're often switching out other technologies in our stack, it's comforting to know that we're solid with Active Campaign and have no intention of ever getting off this robust and evolving platform. If you want your emails getting through to your audience and clients - get Active Campaign.

This app ties my email marketing and automation to Shopify so it's almost like one platform instead of 2. Abandoned cart emails, cross sells, upsells, and more are easy to set up. But since ActiveCamapaign is much more robust AND easy to use than other ESPs/marketing automation, it's exactly what I needed. In the past I had to use expensive and clunky 3rd party software to connect Infusionsoft with my store and that was terrible. I've been using this app for over a year before it was listed on the app store, so I can tell you it's definitely useful and reliable.

ActiveCampaign made the transition from Mailchimp a breeze. Our brand was leaving 2 services behind that served different purposes to use only ActiveCampaign. Our account reps have been great at answering all of our questions. My biggest area of improvement would be to add in more contemporary templates and make the drag and drop feature when building out campaigns a little less clunky. However, I will say that our deliverability rate has improved exponentially so, if my only complaint is a minor aesthetic one - I'll take it! :) Thank you for all of the assistance.

This is a big step up in utility, complexity, granularity and (most importantly) ROI from our last email marketing tool. As sophisticated and robust as automations are the interface is reasonably intuitive, and support has been excellent with trouble-shooting. We've not gotten close to the limits of what AC can do, which strangely makes us wonder if what we have managed to map out is indeed the best, most efficient way to get to across any goal line. So, there may be a few redundancies in our automations, but they still work just fine so we've stopped being afraid to wade in and add actions and conditions.

We have been using AC for years before even connecting it to our Shopify store. they clearly have been listening to the marketplace as many new features were added along the way (lots of automations, landing pages tools, forms etc...all necessary tools to create content and capture emails to be pushed into lists/automations etc...). Customer service is always prompt and helpful, they also have regular webinars on their updates. It is much more than your entry level email tool (Mailchimp...). It works for us so we keep adding integrations with our online assets and do our best to automate everything that can be!