AdScale AI Ads Meta/Google Ads

Nicole was amazing and very helpful from the beginning to the end of our trial period. We unfortunately had to make a business decision to pause implementing adscale full time for our company for now, but definitely will be re-visiting using this AI software later down the track. This tool would be gamechanger for any business that has no experience or a lot of experience in paid media buying. Makes running ads simple!

Our sales and ROAS have greatly improved with Adscale and its cheaper than other manual agencies we have used in the past, on top of the much better performance. Kseniya is great to work with and always on top of our account, would HIGHLY recommend making the switch over to them!

I HATE it when people write reviews before they have actually used an app. (Hello folks! It's totally not helpful when you do that!)

So, after 6 weeks of using Adscale at this point, I can truly say that this app and the people behind it are incredible. The app itself works well and is already making me $, and I feel like I'm just getting started in terms of understanding all it can do and getting things optimized.

Also, the customer service/support with Adscale has been exceptional. (And I don't hand out compliments like that unless they are earned.) When I first signed up for Adscale, I was contacted within a few hours with offers of help to get set up. I want to give a special shout out to Nicole, who has been incredibly knowledgeable, patient and helpful as she has answered all my questions and helped me get everything dialed in.

I've had my store on Shopify for over 10 years now, and I have never before used an app that has actually done what it promised to do, was affordable, and had amazing support all in one place. I expect to have a long and wonderful relationship with Adscale. <3

Misleading Sales Promises, Poor Performance, and Overpriced Contract – Not Worth $3,000/month
------------------------------------------------------------------------

Total waste: 9000$ on 3 month subscription with no value, time and no clear strategy.

We’ve been a client of AdScale for the past two months, and unfortunately, our experience has been extremely disappointing.

Before signing, their sales team assured us—during calls on Zoom or Google Meet—that AdScale would significantly improve our ROAS and campaign performance using AI. They even showcased results from other companies as proof. Their website reinforces these claims, stating they can improve ROAS and other key performance metrics. He said that our cost per purchase in our brand was too high and that their app would help lower our customer acquisition cost. Then he showed examples and performance data from other clients, which we found to be unprofessional and unethical, as it involved sharing confidential store performance information without consent.

However, the reality was far from what was promised.

After signing a $3,000/month contract (which they call a "software + account manager" fee), we quickly discovered that no meaningful optimization was being done. The campaigns they ran were basic, and they didn’t even use the full “Website and Shop” setup in Meta ads—just “Website” only, which is a huge miss for an eCommerce brand. Our ad budget of $8-10k per month was essentially wasted, with no improvement in results compared to managing ads ourselves or hiring a freelancer for $500–$1,000/month.

Don’t rely on what the sales team tells you—read the contract carefully. Or better yet, don’t sign anything at all unless you're 100% sure. What they promise and what they deliver are miles apart.

When we raised concerns after the first month, we were told “it takes time” and that “resources have been allocated,” but those were just empty words. We waited another month, but nothing changed. In fact, our performance actually got worse—especially disappointing since this is our peak season compared to last year.

There are no performance KPIs in the contract. So even if your CPA is terrible or your ads are underperforming, the contract remains active, and you’re still expected to pay $3,000/month while they say, “we have a plan, we’ll do better.” This creates a situation where you’re locked in, paying for poor service, with no accountability on their side.

We initially accepted a three-month term with an early exit window. Now, after two full months of poor performance, we’ve requested to exit early and not pay for the third month—because it’s clear this service is not as advertised and not worth continuing.

I wanted to rate 0 but there no 0 button.

Bottom line: If you’re expecting real strategy, results-driven media buying, and campaign improvements, you won’t find it here. You're better off hiring a competent freelancer or internal media buyer. We feel misled and regret signing this contract.

In the short time we have been utilizing AdScale's tools, we have begun to see forward motion in our visibility to consumers. Natalie Bondorowsky's support had been instrumental in our understanding who AdScale was, the services they provide, how to navigate their software, and offering her guidance and expertise to further support us to thrive through their platform. The app is easy to use and navigate which is allowing us to further explore our options towards organizing and maximizing our advertising potential!

I want to take a moment to give a huge shoutout to Nicole from Adscale—she has truly gone above and beyond in helping us set up and optimize our account. From the start, she has been incredibly knowledgeable, responsive, and proactive, making our experience with Adscale much smoother than I anticipated. Having one dedicated point of contact for our campaigns has been a game-changer, and I’ve learned so much along the way!

Before Adscale, we were working with expensive agencies, but thanks to Nicole’s guidance, I’ve been able to fully manage our ad campaigns myself—a major win, especially as we aim to run a leaner, more cost-effective business in 2025.

That said, while the service and support have been exceptional, I do have some concerns about the Adscale platform itself. It feels buggy, slow to load and navigate, and it lacks some of the functionality and control I’d like to see. At times, I’ve considered shifting away from Adscale to manage campaigns directly on ad platforms for better efficiency and performance optimization. Also, I'm not sure how much insight I'm getting from the AI tech. I want to see how the optimization is working and data to back it up. Without that, I keep wondering if I could save a ton of money by just managing my campaigns directly in Meta and Google.

Overall, Nicole is a rockstar, and Adscale has provided a great stepping stone for transitioning away from expensive agency management. But I do hope they improve the platform’s speed, usability, and features to make it a long-term solution for serious advertisers.

Would I recommend Adscale? Yes, especially if you’re looking to simplify ad management. But be prepared for some platform limitations.

been using for a while now, while its iterface is good, it is very bad in tracking ROAS. Sales which are not even generated from campaign are being reported as sales.
there is no clarity on the sale and its performance.
They tag everything to there pixel and have not logical explanation to this incorrect tracking.

I've been with AdScale for about 5 months now on their managed service and have thoroughly enjoyed working with our account manager Ksenyia. She's been attentive and on top of any changes that need to be made. When there were some small technical issues in the beginning, I was given direct access to their CTO to resolve the issue. I can say AdScale does their best to accommodate their clients.

We've been working with AdScale for 4 months now, after working with 4 different advertising agencies over the past 6 years. We were able to cut not only our overhead cost by 60%, but the strategy in place has been far more efficient with our spend. And we LOVE working with Ivan Pilov. He listens to us, brings great strategic ideas to our meetings, and always follows up within 36 hours from our call (despite being on the other side of the world) with a concise recap, including action items to implement updates and changes (something I've rarely experienced with other vendors).

I have used AdScale for about 2 years now with my Shopify store and had great success vs. using Meta platform direct. ROAS in AdScale vs. Meta has proven better with less confusion and set up times. They also offer a la carte hours and a hosting program to get professional help with set up and other campaign goals.

Nicole Kaminer has been EXCELLENT to work with during this time. Out of all the people at AdScale Nicole has consistently been the absolute best to work with. Nicole is responsive, has great insights into campaign goals, maximizes ad spend and has a positive attitude at all times. If you're hesitant to sign up - give them a try and reach out to Nicole, you won't regret it!