Upsell & Cross Sell ‑ AW

Upsell & Cross Sell ‑ AW

Reviews (485)

Overall rating
4.8
Counts per rating level
  • 93% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

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Merchants say this app reliably boosts sales and average order value, helping customers discover complementary or overlooked items. They like the manual control to hand‑pick cross‑sells and upsells, plus features like backup sets, reciprocal recommendations, cart‑specific suggestions, and product combinations. It’s described as easy to use, quick to set up, and works well with many themes. Support is praised as fast, hands‑on, and responsive, with pricing seen as good value.

Edited July 1, 2016

It was 10am in Melbourne Australia, and I had a new product that was having a viral moment. Orders were coming in thick and fast, but I realised that I was missing out on a whole bunch of cross sell opportunities!
I installed the app, but couldn't figure out how to get it to show up on the product page. I emailed support in the UK (it was 1am there), and said "URGENT please help! Product going crazy and urgently need an install."
I wasn't expecting a response quickly, after all it was 1am in the UK - but within 15 minutes Stuart got back to me, got himself out of bed at 1am and help me install the app AND ensured it was displaying on check out.
Never experienced such amazing customer service and support. If you're going to install a cross sell app - use this one! :) It's amazing and customer support is MINT!

Bebangles Co
Australia
About 1 hour using the app
September 4, 2016

For a small e-commerce like mine (400 products) this is a really must-have app. The option to hand-picked every single related product instead using automatic rules for this size of e-commerce in my opinion gives allows the maximum customization and it's compatible with the number of products (no way to work with thousands and thousands of products).

It was exactly what I was looking for, and I found it. The documentation is very clear and useful (much more impressive that the presentation here). Plus, the app allows to show hand-picked products also to the cart page, and this important feature it's not described here.

The great "plus" is Stuart: we worked together on Sunday, yes, Sunday, and he kept on working until all my requests (that weren't so common) were satisfied!

Definitely one of the best support I received, thanks Stuart!

Napura
Italy
About 5 hours using the app
June 10, 2017

This Cross-sell app is exactly what I was looking for. As I am selling into multiple niches and when someone selects a product I wanted to only show products in that niche (the cross-sell products were from different collections) as cross-sell. This app solved that exact problem. I researched many others before finalizing on this app.

I am already starting see results, and my order size has surely increased, and I can see people ordering other products which they would not have seen before with the default cross-sell widget.

And the support from Stuart was amazing, they went above and beyond to implement the cross-sell on my theme which is a heavily customized theme and hence was not an easy task. Stuart was very patient with me on all my requests and kept making changes and tweaks till I was fully happy. Even gave suggestions on my theme.

Extremely responsive- I would get response from them in few minutes after I sent an email, does not matter whether it was week-end or any time of day.

I have many apps on my site, and this app support team is the best I have seen.

The App is also 5* with some unique features, the only thing missing is reporting on conversions/how much addl. revenue it brings in. And they are working on it.

You can confidently go for his app, you will see the results pretty soon.

Claris Deals
United States
About 1 month using the app
July 9, 2017

On my second or third month now. I had very fast response in the beginning, to get me up and going. It was minutes and on an Australian Saturday evening too!

However, with close to 2000 items, to cross-sell, I'm finding it needs some short-cuts, so products can be edited one after another, next, next, next instead of returning to the search.

To clarify that:

Initially I did "fast selling items" which was a collection of 160 items, and I was able to pull that collection, and do next, next, etc.

However, once I'd done that, I wanted to do items without "cross-sells" but I don't seem able to do next, next with that.

Also, the "link together" check box is less than straightforward, and I think "link togethers" down the track, may cancel out previous "link together"

Maybe a "random" option may be helpful. Where if you have 56 "link togethers" for an item, they randomly select the 15 items each time that page is loaded.

None of this is a real criticism, it's just what I find, having many items to work through.

I made suggestions to the developer, and they very quickly got back to me, saying my suggestions would be carried into the further development of the app.

I have 647 more cross-sells to edit, and I'm trying to get them done as swiftly as I can, as I can see the difference having the app has made.

I just wish my initial website builder, had selected Cross-sell instead of Recommendify which is a lot more expensive and not as good.

Vacuum Doctor
Australia
2 months using the app
Edited May 29, 2018

Shopify told us this app was causing major issues with our store – we left an honest review and reached out to the developers through shopify. We also left our initial 5 star review visible below in good faith as working with Stuart in 2017 had been amazing and we hadn’t had issues with the app before.

My team and I were rather taken aback by the overall tone of the emails we received from Josh regarding ‘customers qualms’ when referring to our major issue, but we tried to put it down to his own frustration with Shopify itself.

Shopify now believes the app is not at fault.

As clients we have little to go on other than what Shopify tells us.

We have always loved the app – that is why we didn’t uninstall it as the guru had initially urged us to. We are however very disappointed with how this extremely frustrating situation was handled by Cross Sell’s customer service when communicating directly with us. Their frustration should have been directed at Shopify who named their app the issue rather than us, the customer.

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5 star review

Stuart went above and beyond - i have a custom theme that many people tell me stops integrations of apps but oh no Stuart got it working - tried multiple layouts until we found the one that worked the best. Amazing customer servers.

Brilliant product - I'm so excited to showcase related products to my clients ... and for the price, wow pretty impressed! I will be a long term customer.

Dollsanddaydreams
United States
Almost 2 years using the app
January 18, 2016

When considering a cross sell / upsell app, you have to decide which is more valuable to you—automation or manual control. Nearly every recommendation app on Shopify takes an automated approach. This means you can install it and forget it, but you have to trust that the recommendations are going to be good ones. The automated apps (I’ve installed and tried nearly all of them) all claim to use BIG DATA, some sort of secret-sauce algorithm that magically determines what your customers will want to click on. And they make you pay for it: Expect to pay a minimum of $40/month for that magic formula.

You know what? Big Data is overrated. We installed a bunch of apps in succession, only because most looked awful on our site and they kept giving the same lousy recommendations. We finally settled on a single app, just to see if it could learn our customer behavior. This app was by far the best of the automated apps that we installed. Nevertheless, in 6 months of reporting, we found that over 90% of clicks from recommendations were just products from the same collection.

There’s no programming magic in that, no secret sauce, and no Big Data—our theme (Retina) already has this built in. There’s really no point in paying $50/month for that. So how do you get recommendations that are actually interesting and useful and generate additional sales? If you want it done right, you have to do it yourself. And this means manually selecting your recommendations.

Enter Cross Sell. It does not (yet) have an automated algorithm to guess the best possible recommendations, but for only $7/month, who cares? We don’t have 20,000 SKUs, and it’s easy enough to pick our 100 best sellers and add manual recommendations that we know will keep customers clicking and buying. Yes, some of those will be from the same collection, but many will not, and we know after 20 years in business which recommendations are best.

For all the rest, Cross Sell lets you choose a default set of recommendations, and there’s also a separate Shopping Cart set of recommendations. Their shopping cart is about to get a lot smarter, too, pulling from the manual recommendations you’ve already assigned to the products in your cart.

A few last points:

• Automated / Big Data recommendations change as they gather more data. But in every single case that we observed (we monitored about 30 products closely), the changes were for the WORSE. Cross-Sell's manual approach prevents this.

• Cross Sell's manual approach lets you choose your own marketing priorities: Do you simply want to highlight accessories that will increase total cart value? Or do you want to highlight new products? Perhaps you want to point customers to lesser-known products? Automated apps don't let you choose.

• Cross Sell integrates seamlessly into your Shopify theme—at least for now, their support team will do this for you for free. You’d be surprised how few of the high-dollar recommendation / upsell apps actually play nice with your CSS.

• Don’t underestimate the value of speedy load times. All the automated apps I tried (including the one I stuck with for many months) had SLOOOOW load times. With so many users on mobile, the slow-loading upsell apps were a real drag. Because Cross Sell uses a fixed set of recommendations, and doesn’t have to calculate new ones with each page load, it loads as fast as your original content.

The support at Cross Sell is the best I've ever received for an app less than $10/month. Steve and Stuart are dedicated pros. Get this app.

Shoreline 2
United States
19 days using the app
August 28, 2017

Cross-Sell has been extremely helpful, easy to install, easier to deal with customer service. Would reccomend fully.

Over Under Clothing 2
United States
About 4 hours using the app
December 15, 2019

This app is incredible and beautifully designed. We've generated an extra $3K over the last 6 weeks just from this app. Highly recommended!

I Am Israel
United States
About 1 month using the app
Aheadworks replied April 1, 2020

Glad we could help you generate value! If you have any feedback, we're always happy to listen and improve. Cheers!

Edited September 9, 2017

Great app. Highly recommended. Well worth it! Helps me link similar or complementary MMA and Jiu Jitsu t-shirts and other products on www.TheFighterInside.com

Thefighterinside
United States
12 months using the app
June 22, 2017

You'd be surprised how many cross sell apps don't have the simple functionality of displaying on the cart page, but this one does:) Plus, the support is second to none! Highly recommend!

Protazen
United States
2 days using the app