Reviews (338)

Overall rating
2.9
Counts per rating level
  • 56% of ratings are 5 stars
  • 10% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 28% of ratings are 1 stars
February 12, 2026

After resolving a couple store issues, this app has been working pretty smooth for me. It has kept everything synced in realtime without any store violations, which I appreciate.

Wade Living
United States
21 days using the app
Microsoft replied February 13, 2026

Thank you for your positive and heartwarming feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions alongside suggestions for improvements. We will be more than happy to assist you further.

April 27, 2026

My account gets banned because my business name does not match the name I put in microsoft ads account, I try to appeal to change it and put it right, but to appeal, business name has to match the name you put in the account, so it does not let me appeal. When I try to go into the account settings to change the name of the account, it just logs me out because of the account being banned. What a waste of time.

AutoTeile-4x4.de
Spain
6 days using the app
Microsoft replied April 28, 2026

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

December 22, 2025

Microsoft channel has been a pain at this point because it is very difficult to integrate the app and install it on Shopify for use. I tried installing it and uninstalling it over and over again to see if it continues to work. It FAILS EVER TIME with an error "Error loading accounts: Request failed with status code 400" I tried fixing it over and over again, but it never works. On top of that it WILL NOT INTERGRATE WITH THE SIMPROSYS APP. Because it somewhat cannot find my advertising account. I'm at that point of giving up and moving on. MICROSOFT HAS FAILED. And I think it is due to the fact that it will not integrate with GOOGLE ACCOUNTS. You guys need to do better because you are wasting people's time and their money.

Omni Tech Vault
United States
About 1 hour using the app
Microsoft replied January 12, 2026

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

November 3, 2025

Extremely frustrating. I signed up for Microsoft Ads using the 'Sign up with Google' link, but the Shopify app DOES NOT allow you to 'Sign in with Google' - it simply says the account doesn't exist.

WARNING TO READERS: DO NOT sign up for Microsoft Ads using your Google account! You'll end up in an endless conversion with support reps who don't understand the issue and don't even have the permissions to fix it.

Hardcore Catholics
United States
2 days using the app
Microsoft replied November 4, 2025

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

July 20, 2025

I did have a few hiccups getting started and connected to Microsoft but support was always exceptional. Now things are connected and rolling well. Not as much traffic as google obviously, but it's there and you have less competition in a way so you can rank higher and still see great results.

WoodArtSupply
United States
Almost 2 years using the app
Microsoft replied July 22, 2025

Thank you for your review and for your positive feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions. We will be more than happy to assist you further.

June 18, 2025

Similar to Google UI, but easier. It took me a couple of hours to get my first campaign up and running.

The Baby Blanket Store
United States
About 2 hours using the app
Microsoft replied June 20, 2025

Thank you for your positive review and for your heartwarming feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions. We are always happy to help out!

May 21, 2025

Legitimate And the Only App you will need for Microsoft Marketplace. There are many, but this is the authentic link to your microsoft marketplace and merchant center. It's seamless and easy and there is help in Microsoft Merchant center that's impossible to find anywhere else. They are patient and very rational and I have had instant chat resolution of so many issues. I still have a bit to go in terms of approvals but for 90% of the way, Im approved. Its not a complex maze and connects and you can edit on shopify as you would directly in microsoft. Microsoft also has it's own product studio and something that i'm looking into.

Rivete
United States
About 1 month using the app
Microsoft replied May 23, 2025

Thank you so much for your heartwarming review and for your positive feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any further assistance. We are always happy to help whenever possible.

April 6, 2025

Straightforward and simple enough to set up, now we`ll see if it actually generates any additional sales, back in 2021-2022 it was a complete flop didn't generate 1 penny in sales but yea.

BULK SERUMS
United States
About 1 year using the app
Microsoft replied April 7, 2025

Thank you for your review and for your positive feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions.

Edited April 10, 2025

I was hoping to run ads on Microsoft. In fact, I was excited to reach millions of potential customers.
It's been almost two weeks. I've spoken with numerous Microsoft support staff and my account is still locks and the account is still being verified.
I've submitted all the required documents, multiple times. I've asked for the documents to be reviewed by support to ensure that they are in good order.
Microsoft support, while very professional and polite, can only recite policy back to me. It's interesting. I can copy the policy into a txt doc. upload it into the Microsoft web browser and have it read the policy for me.
I'm confused as to what Microsoft support's job is.
Rather than create a framework that supports my business, Microsoft has created an obstacle course.

Don't count on it.
When setting up an ad account with Microsoft plan for a 3 to 5 day account verification process.
In addition, you might get your account banned on the day you set up your account, for apparently no reason. In order to get unblocked, you must wait an additional 7 to 10 days.
It appears that most people have a smoother onboarding. Just be aware that things can go sideways.
when setting up an account you get a marketing strategist that helps you out. In my case I need an account manager to unblock me.

The Indie Wall
United States
7 days using the app
Microsoft replied April 7, 2025

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

August 1, 2024

This app is beyond garbage. I prefer Google, but figured I would give Microsoft a try and this app does not integrate well with Shopify whatsoever. Literally every button that was clicked would cause the app to crash. I tried to run an ad campaign and input my card and it crashed 5x in a row, which led to my account being locked. I tried to unlock my account by submitting my ID and the upload crashed several times in a row. Then they suspended my account and said we were being "suspicious." Yeah, not thanks. I will keep my advertising on Google and Facebook.

Dope Headwear
United States
2 days using the app
Microsoft replied August 5, 2024

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.