Reviews (3,200)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants describe this as easy to use, with an intuitive interface for designing emails, forms, and automated campaigns. Many highlight strong value versus competitors, praising clear pricing and a helpful free tier. Automations and SMS reliably drive revenue, supported by solid analytics. Merchants report seamless Shopify integration and smooth migrations from other platforms, and frequently commend fast, knowledgeable 24/7 support for technical setup and troubleshooting.
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Just a heads up — DO NOT USE THIS APP
They promote one price to download the app and another price to send texts/emails, which sounds fine… BUT they later charge $500/month to keep the app active and up to $1,200 to send texts/emails. That was not disclosed in the original pricing, so please be careful before committing! Their response is a lie FYI
Thank you for taking the time to share your experience and for flagging your concerns. We understand how frustrating it can feel when pricing doesn’t match your expectations, especially if it seems unclear at the start.
We want to clarify that Omnisend does not charge a flat mandatory $500 monthly fee just to keep an account active. Our pricing is based on the selected plan tier and usage, including contact count and optional add-ons such as SMS. From what we can see, you were using a plan subscription alongside additional SMS credits purchased separately. While this setup is available, it is not always the most cost-effective option, and we understand how this could lead to higher-than-expected charges if not optimized.
After reviewing your account, we found that your charges have remained consistent throughout your billing cycle, with no unexpected increases. That said, we genuinely want to help clarify any confusion and make sure your plan works for your business. Our support team has reached out to you directly to review your billing in detail and explore options to optimize your pricing setup based on your actual usage.
They charge $550 a month even when they don't send any mails. They charge per contact. not reccomended it's over-priced
Thank you for your feedback - we appreciate you sharing it.
We'd like to clarify how our pricing works for anyone reading this. Omnisend charges based on billable contacts, not the number of emails or campaigns sent. Billable contacts include:
• Subscribers - contacts who opted in to receive marketing
• Non-subscribers - contacts who placed an order, abandoned a cart, or created an account without opting in to marketing
Our pricing is publicly available, so there are no surprises - and we're always happy to help find the plan that best fits your sending volumes and contact list size. Feel free to reach out to our support team via the in-app chat or at support@omnisend.com and we'll be glad to help.
I just spent hours setting up all automations, flows, and logic only to find out that Omnisend forms don’t embed and popups won’t show at all on my site.
I contacted support and spoke with Irem, and honestly, this was the worst support experience I’ve had on Shopify in years.
They:
blamed the Horizon theme (false)
claimed custom HTML can’t be injected (also false)
said they “checked the code” and found nothing (despite screenshots and the code being there)
offered zero actual debugging or solution
passed responsibility back to me instead of fixing their broken app
Every excuse, no ownership, no fix, just deflection.
I’ve worked with dozens of Shopify apps. When something breaks, good teams help you solve it.
This team just tried to make it not their problem.
At this point it’s clear: they want the subscription, not the responsibility.
Extremely disappointed.
Hours wasted.
And absolutely unacceptable support for a paid app.
Thank you for sharing this feedback. We understand how discouraging it is to put significant time into setting up automations and forms and then run into issues with them not appearing on your site. We’re sorry to hear that the support experience didn’t meet your expectations.
When forms or popups don’t display, it’s typically related to how the required storefront script is loading on the live site, or how and where the embed is placed within the theme. Depending on a theme’s structure or customizations, code that looks correctly added in the editor may not render on the published storefront in the same way. This is a common Shopify behavior and doesn’t indicate misuse or error, but it does impact whether forms can load and display.
Because of Shopify’s permissions, our support can’t directly access or modify a merchant’s theme files. When the necessary snippet or embed placement can’t be detected from the live storefront, the only path forward is to guide placement at the theme level so it loads site-wide, then continue validating from there. We understand how this can feel like slow progress when you’re actively trying to move quickly and launch.
We want to reassure you that our goal is to help move things forward, not deflect responsibility. A senior specialist is currently involved and continuing the troubleshooting with you to reach a clear resolution. If you’re open to continuing, we’re here to support you every step of the way.
i just wanted the plan you can see here on the app store, $16
/ month - EVERYTHING in Free plan, plus:
6,000 emails/month
instead, after installing the up. this plan dosen't exist, and they wanted to charge me 600$ / month!!! that is crazy
Thank you for taking the time to share your experience. We understand how disappointing it can be when the pricing you expected doesn’t align with what you see when reviewing available plan options.
To clarify, the $16 plan shown on the Shopify App Store is a starting price and applies to stores with up to 500 contacts, including 6,000 email sends to that audience. As the size of an account’s contact list increases, pricing adjusts automatically to the corresponding tier to support that audience size. (https://www.omnisend.com/pricing)
Omnisend pricing is based on the number of contacts rather than only the number of emails sent. Even if email volume is low, supporting a large audience still involves deliverability, compliance, and infrastructure costs, which is why we do not currently offer a purely pay-per-email model, though this feedback has been shared internally.
We recognize that this pricing structure can feel misleading when the audience-size limits are not immediately clear, and we appreciate you calling this out. Our team is actively reviewing how this information is presented to make expectations clearer upfront.
If you decide to review your options or need support at any point, our team is here for you.
BIG MISTAKE
Worst onboarding experience ever. I had to chase them so many times. They have layers for support that is dysfunctional.
I was happy with Yotpo but they stopped SMS and they recommended to move these guys.
Unfortunately waste of time and loss of potential revenue.
Thank you for sharing your experience and for being open about how frustrating this felt. We’re sorry to hear that the onboarding process didn’t meet your expectations, especially after being referred to us.
We want to clarify what happened with the SMS setup. Promotional SMS messages to UAE numbers require a registered Sender ID, which is a government requirement. This registration process is handled by the local SMS provider and requires very specific documentation. In your case, the initial submission was missing required details, which led to follow-up requests and unavoidable back and forth before the provider could proceed with verification.
We understand how this can feel like unnecessary delays, particularly when timing and revenue are critical. While we guided the process and kept you informed, the approval timeline and requirements are ultimately controlled by the SMS provider and local regulations, not by our platform.
That said, your feedback about the onboarding and support experience is important to us, and we’ll be using it to improve how we set expectations and guide customers through regulated SMS setups like this. If you’re open to continuing the onboarding, our team is here to help and happy to support you further.
I just noticed that images on my Abandoned products list (which is generated by Omnisend) is loading in their full size 1MB (which is already compressed).
Support suggested me to resize and compress my images more!
Insane, this is ridiculis! Why you can't make smaller image size to reflect the image size on the email? This is so simple and so easy to implement.
Now my emails tooks ages to be loaded!
Thank you for taking the time to share your feedback and for raising this concern with our team. We completely understand how frustrating slow-loading emails can be, especially when performance and customer experience are critical for your business.
Our technical team carried out a detailed investigation and confirmed that the behavior is primarily related to how certain email clients, particularly Gmail, cache and process product images. In some cases, Gmail’s proxy servers cache the original full-size image instead of the optimized version provided by Shopify, which can result in unnecessarily large image downloads inside abandoned cart emails.
You were absolutely correct in pointing out that this experience can be improved. Based on your report, our team has already submitted a feature request to implement a better handling method for abandoned cart product images, where smaller pre-resized versions would be explicitly requested and served for email use. This would help reduce loading times significantly, especially for Gmail recipients.
We truly appreciate you bringing this to our attention and sharing detailed feedback throughout the investigation. Input like this helps us improve the platform, and our team will continue working toward a better solution here.
Omnisend has been a breeze and a huge breath of fresh air since we started to use it.
We come from Klaviyo, and now we regret spending so much time, energy, lost nights and even money (although the money is the least important part) with Klaviyo, which is an outdated, clunky, and nearly impossible to use app (due to it's counterintuitiveness).
But, in a way, I don't regret trying Klaviyo because now I know that I haven't missed anything by moving away from Klaviyo. So, if you're unsure, if you see most people online recommending Klaviyo, I say go for it, try it for yourselves for a couple of months, and then try Omnisend.
- and I say this as a marketing manager working in marketing for nearly 20 years now.
Klaviyo may be marginally more powerful in a few aspects, specifically, some extra segmentation features, and some extra flow logics and triggers/hooks - but these extra things are so marginal that you'll probably never use them unless you're some sort of a large corporate brand selling over multiple markets/countries, and coming up with some unnecessarily complicated campaign logics.
Omnisend can do 90-95% of all that already, and they're improving every day.
As a store and business owner, you'll spend most of your time in the marketing platform. If that's not a pleasure to work with, then you'll curse yours days. Omnisend will make you love your job again - that nice and easy and straightforward is to work with it.
Omnisend's customer service is top. Always available within minutes, and always knowleadgeable and helpful. Klaviyo, literally, has no customer service (despite claiming they're the more advanced solution, and charging a higher premium for their service) other than 24 hour email - and most of the times they just give you basic/generic links to their help files, or just outright tell you they can't help you and that you need to hire your own developer or whatever - unnaceptable.
Not to mention that Omnisend is fairly more affordable, and offers a much better deal on SMS plans too.
Omnisend is, literally, the backbone of my store and business now - and once the automations are set up (we have about 15 of them so far, each with multiple series of emails), watch it do wonders (of course, assuming your website is in right order as well).
I've seen a few other negative reviews here - I just don't understand what's the matter: customer service is top, and the pricing is pretty straight forward (just because some people don't understand the pricing, it doesn't mean it's not clear or a reason for a negative review - and if you can't afford it, just use something else, but it doesn't mean the app is bad).
We really appreciate you taking the time to update your review. Your defense of our pricing and support really means something to us, and we're glad you see the value in what we've built. With your automation setup driving results and your experience making the platform work hard for your store, we're proud to be your backbone. Here's to continued success together.
I am generally not good at setting up anything technical but was very relieved to find 24/7 chat support with Omni Send. I ran into some small issues (they seemed big to me) during set up and they helped me right through. I didn't have to watch 10 videos or go to an FAQ. An actual, competent person helped me right through! For that alone, I highly recommend.
Thank you for sharing your experience. We’re glad our 24/7 chat support could guide you through setup and help resolve issues quickly, without adding extra complexity. Making onboarding clear and accessible is an important part of helping you move forward with confidence.
great app - very helpful videos walking you through tasks - don't need experience with coding and get fabulous emails!
Thanks so much! We designed Omnisend so anyone can create professional emails without needing to code. It's great to hear the video guides are helping you get results quickly!
Omnisend has been a good choice for my new brand. I used Klaviyo for a previous brand and I wasn't a fan of the interface or prices. Klaviyo ghosted me once I signed up for their service so that was the last straw for me.
Omnisend support has been responsive and helpful. It's pretty easy to set up emails and forms like spin the wheel email capture forms.
We appreciate you taking the time to share your experience. Moving from Klaviyo and finding Omnisend easier to work with is valuable feedback. We are glad setup has felt straightforward and that support has been responsive when you needed help. Helping teams launch efficiently and stay supported as they grow is a priority for us.
