Reviews (3,200)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants describe this as easy to use, with an intuitive interface for designing emails, forms, and automated campaigns. Many highlight strong value versus competitors, praising clear pricing and a helpful free tier. Automations and SMS reliably drive revenue, supported by solid analytics. Merchants report seamless Shopify integration and smooth migrations from other platforms, and frequently commend fast, knowledgeable 24/7 support for technical setup and troubleshooting.
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UPDATE: While I appreciate that they ultimately refunded my subscription after deleting the app, they did so because of my negative review. I liked the previous app for my SMS correspondence. I found this one hard to navigate and too many hidden costs. It just wasn't for me, you may have a different experience.
Very disappointed and feels scammy. After deleting the app, the monthly sms subscription is still active, so be sure to go to your store settings and cancel that subscription. I learned this the hard way and support was not helpful.
Thank you for taking the time to share your experience. We completely understand how frustrating this situation must have felt, especially if you assumed that uninstalling the app would automatically stop all charges. We’re truly sorry for the inconvenience this caused.
To clarify, SMS subscriptions are fully managed on the customer side and do not cancel automatically when the app is uninstalled. This is why the charges continued, the SMS plan remained active inside your Omnisend account until manually cancelled.
Regarding your interaction with our support team, we did provide clarification on how SMS billing works and the steps needed to cancel the subscription. That said, we’re sorry if this wasn’t as clear or helpful as it should have been. Our team will contact you shortly to revisit the matter and offer further guidance where needed.
We’ve been with Omnisend for over five years now, and honestly, it’s become such a core part of how we grow. Every time I reach out to support, I feel genuinely taken care of. Karen, Mathias, and the whole team make my job feel lighter - they’re quick, thoughtful, and always full of ideas that help our growth bloom even more.
I’ve tried plenty of email platforms over the years, and Omnisend is the one that lets me breathe a little easier. Segmentation, design, and analytics all just feel simple, intuitive, and stress-free in a way I didn’t know was possible.
Thank you for sharing this thoughtful reflection. We’re honored to have supported your growth for more than five years, and it’s wonderful to hear that segmentation, design, and analytics continue to feel intuitive and stress-free for your team. We’ll make sure Karen, Mathias, and the rest of our support team hear your kind words, they’re committed to helping you grow with clarity and confidence, and it’s great to know that experience shines through.
If I could give them no stars I would.
Was charged for 3 months on November 5th, 2025, come December 3rd--I cannot send any emails due to an undisclosed error (saving failed, try again). Contacted Omnisend and was gaslit that it was somehow my fault even with trying on two different laptops, three different browsers, and two mobile phones that were not connected to the same wifi network.
Support refuses to refund me even though their policy states they will "consider a refund" under specific circumstances: "A customer cannot use the features over the period they have paid for due to a system malfunction and unexpected issues caused by it.".
I paid for three months and used less than one. I'm still being charged for the other two months even with uninstalling and closing my account with this company due to this negligent behavior on their part.
Don't be me, find a better company to use to manage your email list!
Thank you for taking the time to share your experience. We sincerely apologize for the frustration this situation has caused. We fully understand how important it is to be able to send campaigns without disruption, and we’re truly sorry for the inconvenience and for any misunderstandings that may have occurred during the troubleshooting process.
We never intend to place blame, and we genuinely appreciate the time you spent testing across different devices and browsers. Based on our investigation, we were not able to reproduce the issue on our side, nor did we receive similar reports from other customers, which leads us to believe this may have been an isolated case. That said, we recognize how disruptive this was for you, and we’re sorry it impacted your experience.
Regarding the concerns you raised about billing, our senior support specialist has reached out to you directly to continue the conversation and make sure everything is reviewed thoroughly. While we cannot discuss account-specific outcomes publicly, please rest assured that every case is evaluated carefully and in accordance with our policies.
If you would still like us to continue investigating the root cause of the issue or provide further clarity on what may have happened, our team remains fully available and ready to assist.
Misleading information to get you upgrading to pro plan!
Upon signing up, I was shown the information on their website that I would be getting 6,090 monthly sms with the pro plan. So I signed up to the pro plan (which I also took a screenshot of this information shown on my computer and have proof of this). I, then, sent my first sms campaign to 1,161 contacts and their website showed that my sms credit was already almost used up! I contacted support and was told that the original message with 6,090 monthly sms shown to me was just an estimate though this *estimate* part was never shown or included in their information when I signed up. I'm truly disappointed and feel like I was scammed to use their pro plan.
Thank you for taking the time to share your experience with us. We’re sorry to hear that the SMS estimate shown during signup felt misleading — we understand how disappointing that must have been.
When you upgrade to the Pro plan, you receive monthly SMS credits equal to the price of your plan. The number of SMS messages shown during signup is always an estimate because actual SMS costs vary by country and by message length. This means the system can’t display a guaranteed fixed number, only an approximate value.
In your case, you did receive your full monthly SMS allowance. The credits were used more quickly because SMS messages sent to the UK are more expensive compared to the U.S. rate used for estimation, which reduces the total number of messages that can be sent with the same credit amount.
To help clarify this during signup, the plan page includes an information (“i”) icon next to the estimate, noting that the actual number of SMS may differ based on recipient country pricing. Still, we understand how this could have been confusing, and we appreciate you bringing it to our attention.
We will be using your feedback to improve the clarity of our signup process — especially around how SMS estimates are communicated — to ensure this information is even clearer for future users.
We have been using Omnisend for 3 Years now, after moving from Mailchimp. It is a fundamental pillar in our marketing tech stack, and we enjoy working with Omnisend. The customer success managers are always willing to help, but most importantly, they optimise for better growth.
Thanks,
Tom
Thank you, Tom. We’re grateful you’ve been with us for three years, and it means a lot to hear Omnisend has become a core part of your marketing stack after moving from Mailchimp. We’re especially glad our Customer Success team has been able to support and optimize your growth along the way.
Omnisend is incredible. I've used several email marketing platforms (Klaviyo, Shopify Email, Seguna, etc) and this one blows them out of the water. Especially for the price, it is super feature packed and their live support is extremely helpful with onboarding.
Thank you for the great feedback. We’re glad to hear Omnisend stands out compared to the other platforms you’ve tried and that the combination of features and pricing is delivering strong value. It’s also wonderful to know our live support team has been helpful during onboarding — we’re here anytime you need us.
I had some issues with my sender profiles and DNS and the Omnisend team were brilliant. They guided me through the fix quickly and in simple terms and were able to reassure me that everything was working as expected once the fix was in place. Really enjoying the tool as a whole and building automations couldn't be easier.
Thank you for the great feedback. We’re glad our team could help you resolve the sender profile and DNS issues quickly and clearly. It’s wonderful to hear you’re enjoying the platform and finding automation setup easy — we’re here to support your continued growth.
VERY Happy So Far! I recently launched my ecommerce store and was on the fence about Omnisend VS. Klaviyo. Everywhere you look online says Klaviyo dominates for ecommerce, especially with segmentation, so I was leaning towards that at first. I ended up installing BOTH and worked with them simultaneously to see for myself before I committed either way. It was extra work, but I'm glad I did it because it was obvious that Klaviyo by comparison is very klunky to use, the interface and navigation is not very intuitive, and it's certainly not user friendly (especially if you're a novice). So I abandoned that and kept on with Omnisend.
I successfully set up and integrated all (shopify, unique domains, meta ad account (lead ads forms), tags, segments, automations, emails, sms, etc. etc.). As of 4 days ago I launched and everything is humming along nicely! It was all very easy to navigate and figure out. The tutorials and help articles are spot on. And from what I can see so far, the "granular segmentation" is rather robust. Admittedly my need is not super complex, but from where I sit, Omnisend's capabilities are far from basic or limited. I'm going to start adding push notifications to my automations next.
My only 2 critiques are 1. you have to manually integrate Captcha for forms, where Klaviyo has it built in. and 2. The way that splits are affected by trigger changes is not entirely clear (as in, what constitutes "redefining" a split successfully.. do you need to delete and redo? Can you just click "update" on the split?).. there should be a visual cue to help you see if a split is currently impacted (e.g. red shading or checkmark). Perhaps those 2 are something Omnisend can improve on.
THAT aside, I'm VERY pleased with my decision to go with Omnisend so far! THANKS Omnisend!
Thank you for sharing such a detailed and thoughtful review. We’re glad the side-by-side comparison helped you find a platform that feels intuitive, powerful, and aligned with your needs. It’s great to hear the setup, tutorials, and segmentation tools supported a smooth launch for your store. We appreciate your notes about Captcha and split behavior, clear guidance and visual cues are important, and feedback like yours helps us continue refining the experience. We’re grateful you chose Omnisend and look forward to supporting your growth as you expand your automations and channels.
Its very user friendly and the free version really allows you to get organised before launching as it has all the features you need, payment comes in as people do. The live help box can be a real live person which makes all the difference. Very helpful too. Thanks
Thank you for your thoughtful feedback. We’re thrilled our free version helped you prepare for launch and that our live support team made a difference. We’ll keep focusing on features and services that help you grow smoothly.
Strong automation capabilities for abandoned cart recovery (one of your key goals)
Good segmentation features to target different customer groups
SMS integration alongside email for comprehensive campaigns
Thank you for highlighting what matters most! We’re thrilled our automation, segmentation, and SMS + email integration are helping you reach your goals. We’ll keep refining every feature to support your growth and make your campaigns even more powerful.
