Reviews (191)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants say this app is excellent for complex product customization beyond Shopify variants, including measurements, engravings, bundles, and add‑ons with up‑charges. Conditional logic and real-time visual previews are frequently praised for building sophisticated product builders and boosting sales. Merchants find the interface intuitive, setup efficient, and pricing fair. Long‑term merchants highlight strong reliability, clear documentation, and fast, hands-on support with theme tweaks and advanced logic.
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This app is everything we need for our online product customization and more. It allows you to create a "form" which is visible on the product page for products that meet the criteria you've set. This app does that wonderfully, and it is highly customize-able. We use this to offer add-ons such as engravings for selected items in our store, and the app takes care of adding the price of the add-on to the cart. The app absolutely excels at that. Another thing we use this app for (which might not be what the app was specifically designed to do, but does well), is to display a "product builder" for one of our collections. In short, we have a collection that was specifically designed to allow customers to mix and match several pendants into a single necklace. Before Custom Product Options, customers were only able to see the final product in our Brick-and-Mortar store but now, we're able to offer them to see the final product in real-time, as well as the final cost of the entire thing. On top of this all, I want to heap praise on one of their service representatives (Hi Jason! ). He was so willing to help with my problem, despite my request being way out-of-scope for their app. He went above and beyond to help me get things right, and I'm very happy with the final result. If you need a robust product option customizer, you don't have to look any further.
Tired of using Bold Options? So were we. Do yourself a favor and just make the switch. If you were able to figure out how to make Bold do what you want then using this app is going to absolutely floor you with how easy and logical everything is. The integration was a 1 button process. The documentation for this app is absolutely phenomenal, and we were able to make all but two customizations to our site by ourselves without needing programming knowledge. For the remaining two customizations (changing selection border color and altering the functionality of one of the widgets) we opened a support ticket with W3 and they answered both of our questions in plain English, provided copy-paste snippets that solved our problems, and did so within literally minutes of opening for business. We later had an issue that turned out to be a Shopify problem, not a W3 problem, and they were just as professional and eager to help. The only downside to this app is that the customer can't edit options in cart. They told me it's a feature they'd like to see added to the app, but more groundwork would need to be done before such a thing could happen. The drawback is outweighed a hundred times over by the benefits, and my customers are literally reaching out to us with praise over how much better the ordering process is. Thanks W3! Update 10/10/22
We've had to reach out a few times since the initial review to ask how to customize something here and there. Support is always fast, always helpful, very easy to understand. As of now I still recommend them without hesitation!
This app is really a winner. Despite a UI from the 80s in Russia, it is super flexible and most of all compatible with wholesale portal as the way they handle the cost of the options is unique. That is the reason I am using it. We have more than 400 paintings and 1400 variants. I needed an app to manage the sell of the frame option. Do not know if it can help others but with this app, I created first the master combinations (ex:40x40cm and 100x100cm to cover all scenarios of my catalogue of products, Then I created the 'slave' visual option for each dimension by associating a picture of the 3 different colours of my frames to a hidden product. By doing this, when someone is clicking ont he picture, it is looking at the correct frame dimension and associate cost). Trust me, it is just wonderful and it is the only app that was able to do that without managing a stock or creating virtual variants (that pollute you interface). To make it work, I then created the logics for the master combinaison saying that it must be display on each products page only of the tag XXXxXXXcm is use. In order to automatically add the this tag on the products, I just installed an auto-tag app creating a logic to use the variant name (ie 40x40cm) as a tag...and bing ! everything is automatic. It is still a good day of work to setup everything but trust me, this W3 option app is magic. So why only 4 stars on not 5 ? Simply because the support team just disappeared. They were amazing when I installed the app few months ago but recently I add an issue when we launch our website (critical moment) and the app was not displaying properly on mobile. I had to deactivate it (= loss of $) and after a couple of days without answers, I finally received an email that they will investigate...then no more answers to my 3 follow-up emails. I finally found the issue by myself as I understood the situation with them was hopeless (it was conflict with another app) . At this day, I still waiting for a message from them. I even told them I can told them which kind of app is in conflict so it can help others clients but they seem not interested. I was just hoping more reactivity especially when you GO LIVE and have hundreds of people visiting the website. So just be careful and double check with them first if they are available for your project. If no answer, you better have to find an alternative as you need their support to install (if not basic theme) and to understand the 'soviet' UI :) Hope they will get back on track soon and focus again on this app (indeed, I assume they are busy with new apps they released).
Amazing customer service! Had an issue with the app not working on my current theme. Sent and email to support and within the hour they had it all fixed and ready to go for me!
Jamie Keller
OCM
We have been using this app for about 2 years and it's helped us grow our business by being able to do custom options for pre-orders, custom framing, and anything else we need for our promotions. Definitely recommend this app.
This app has allowed us to create all the complex personalization features for our custom wine box products. The interface is easy to use and well designed. The support team always responds quickly to questions and are overall very helpful.
App is great and easy to use. Customer service is top notch. Emails and even live calls were answered promptly. I had issues with the options not listed properly in email notifications and packing slip. Justin from the help center took care of everything. Very nice, efficient and patient. Thank you!!!
Literally the best customer service I have ever experienced. This app should have solved all of my problems, but for some reason it wasn't working quite right (it ended up being something in my own code, not anything from the app). These guys spent HOURS trying to track down the issue, and kept me updated the whole time. The app itself is great, but the service can't be beat.
Very happy with the overall design and capabilities of this app, the BEST out there and we've tried others that did not provide as many options and were not user friendly. This app team will not only support you directly, but they have also taken time to create many useful video and written tutorials on how to use this app to get the best out of it for your store, which most developers do not offer. We have received unbeatable customer service every time we contacted support. They have always provided us with exceptional and prompt support, always very professional and knowledgeable, a pleasure to work with. Thank you Jason and the whole W3Trends team!! Highly recommend this app and team, stop looking, you found them here.
I like this app a lot. I jumped from BOLD to W3 and am not looking back. Here are my key points
-Best product options app for Shopify
-Simplest Interface, very intuitive
-The ability to copy and paste long lists of options
-Simple conditional Logic
-Great support
Our products support a ton of variation. The biggest challenge we have is the need to support a fairly large make/model structure, with 20 or so “make” options conditionally showing about 300 total models. Building this out was so tedious in the BOLD offering and a pain to maintain/edit. With this app, we simply maintain a spreadsheet of all of our options, and then copy/paste the entire list in. SO MUCH FASTER! The interface is l much cleaner, the logical structure/relationships are much more intuitive, and has a much lower learning curve than others I have tested.
This was the last vestige of BOLD apps being on our store and I’m glad to have found a replacement. It's great to finally ditch the bad UI I’ve found in every BOLD App.
UPDATE 2/19/19
You can't beat the customer support and responsiveness of W3Trends. They just did some custom work for me on this app, charged me a fair price, and had it finished in less than a day. They will be my go-to team for any future shopify development.