Reviews (4,726)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

October 13, 2026

4 stars. Simple, reliable, and the list lives right in my store, which I like. My one ask: let AI assistants and connected tools build and send campaigns. I run my store with Claude, and it can set up discounts, upload files and manage products through Shopify, but it can’t touch Messaging, so every email ends up as manual click-work. Opening that up would make this an easy 5 stars.

The Ship's Store
United States
Almost 6 years using the app
October 1, 2026

A little clunky to use, but extremely reasonably priced and I like that it says within our store. Gets the job done without needing yet another outside vendor and we're leaning more about how to make our mails look good. 4.5 stars.

Stuttering Therapy Resources
United States
Over 6 years using the app
September 9, 2026

We are updating and optimizing our store. Sidekick has been very useful heping with Liquid Coding, generated images & text editing.

Vincent Farms Natural Foods
United States
Over 3 years using the app
September 9, 2026

Overall good experience! I wish there was a way to have a unified header and footer template to expedite emails. Also, I wish the editor was like the Pages editor, more free flowing, where I could have my text then insert variables like FirstName, Product, CartItem, discounts, etc...

HAYTIVIBE.COM
United States
Over 2 years using the app
September 10, 2026

I have been generally happy with the Messaging App. It is relatively simple to use; not at all expensive and effective at getting my emails out to my customer/subscriber base.
Some of the technical stuff - photo/video type; page layout etc is a bit beyond my skills. Tutorials or webinars would probably be helpful, but there are some work arounds that I have found that help.

Herd Wear Distribution center
United States
Over 3 years using the app
July 28, 2026

I'm using this constantly to send out my email newsletters. There are a few features that I'd like to see. For instance, I'd like to be able to make a clean PDF of the newsletter, but the best I can do right now is make a PDF from the test mail that I've sent. But that's minor.

Jheff's Marketplace of the Mind
United States
6 months using the app
July 23, 2026

I've been using Shopify Email for 7 months and have found it to be a great replacement for Mailchimp. Design blocks are easy to use and emails can easily be personalized with the click of the mouse. It also integrates well with Flow for setting up automated emails.

I would give this app 5 stars if the reporting were better. While the open rates, clickthroughs, and conversion information is good, there is nowhere in the campaign report where I can see to which segment the email was sent. This means clicking out of multiple emails to piece together which metrics correspond with which segment. Frustratingly, there also isn't a place in the app to provide this feedback, so I'm writing a review instead.

Developers, if you are reading this please note my feature request below...

Feature Request: Show audience segment in Messaging campaign reports

When viewing a sent email campaign's marketing report (the tactic report page), there is currently no way to see which customer segment the campaign was sent to. This information is only visible by navigating back into the campaign detail itself.

Requested improvement: Display the target segment name (and ideally a link to it) on the campaign marketing report page, and include it as a column in the Messaging campaign list view.

Why it matters: Merchants running multiple segmented campaigns (e.g., Champions, Loyalists, lapsing customers) need to quickly cross-reference performance data with audience composition. Having to navigate back and forth between the report and the campaign detail adds friction and makes comparative analysis harder.

Metalomania
Canada
About 1 year using the app
July 9, 2026

Good tool to help a business. We had a 20% conversion on the emails.

MagPlay
Australia
Over 2 years using the app
July 1, 2026

It's simple and fairly versatile. One thing that would make it 5 stars for me would be to make it easy to convert the newsletter into a blogpost to have on the website

Sublime Pottery
United States
About 3 years using the app
October 14, 2026

Merchants should know that this messaging app is very multifunctional to connect your campaigns and send auto responds email marketing to your customers under one platform. Very convenient tools

Hot Selections Field Shop
United States
Over 1 year using the app