Smile: Loyalty Program Rewards

Smile: Loyalty Program Rewards

Reviews (4,649)

Overall rating
4.9
Counts per rating level
  • 91% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this loyalty app as easy to set up, no‑code, and intuitive for staff and customers. Many report better repeat purchases and retention through points, VIP tiers, referrals, and flexible rewards like shipping discounts and collection‑specific offers. The free plan is praised as generous for small businesses. Long‑time merchants call it reliable across online and POS, with fast, friendly support that helps with complex configurations and store‑specific issues.

November 14, 2025

I am completely satisfied with Smile. The support Cole provided was exceptional. Setting up apps and programs on Shopify isn't my area of expertise, but Cole and the user-friendly Smile app guided me through every step. He also provided crucial best practices to ensure my loyalty program was launched successfully. I would recommend this program.

Five Plus Protein
United States
12 days using the app
Smile.io replied November 16, 2025

Thank you so much for your thoughtful and detailed review! We're delighted to hear that you had such a great experience setting up your loyalty program and that Cole was able to guide you through the process so smoothly. We’ll be sure to share your kind words with Cole — they’ll mean a lot! 😊 We truly appreciate your recommendation and support.

- Smile.io Team ✨

June 2, 2026

Application est très facile d'utilisation et très fonctionnelle.
Un service de contact pour répondre à vos questions très rapide et efficace
je recommande

Dressiastyle
France
28 days using the app
Smile.io replied June 3, 2026

Bonjour,

Un grand merci pour ce retour ! Savoir que l'application vous semble facile à utiliser et vraiment fonctionnelle, c'est exactement ce qu'on espère offrir. Et nous sommes ravis que notre équipe ait pu vous répondre rapidement et efficacement, ils seront enchantés de lire ça.

Merci pour votre recommandation, et n'hésitez surtout pas à nous contacter si vous avez la moindre question!

À très bientôt,

Alex & l'équipe Smile.io

October 28, 2025

Tried to use for consignment and POS, spent hours trying to get it to work, but couldn't get an exact amount for a customer to carry over to POS. Tried support, their AI was helpful, but it took over an hour to connect me to someone and they didn't look at the issue and then just stopped replying.

Dream Nu
Australia
4 days using the app
Smile.io replied October 30, 2025

We are so sorry to hear that your experience wasn't up to our usual standards. A member of our team has reached out to you and we'd love to work together to make sure your experience is as positive as it can be!

October 29, 2025

It was really helpful to have Erin assist and guide me with solving different technical problems and how to integrate work flow with Smile~ Erin provides detailed and thoughtful assistance and asking the right questions to help me. Really appreciate it!

Just that I find Smile system does have a lot of improvement to make, for example customer reminder emails should have more built in customisable functions eg description text space, and more criteria provided to create VIP tier settings (example not only based on customers' purchase amount / points earned, but also specific order numbers, duration, etc) also the bonus campaign is only limited when there is one "earn points by making a purchase method", so now if we got more than one way, we are not allowed to use the bonus campaign unless we pause them. So i find it not friendly enough despite of the fee we are paying for this system.

Barefoot Asia
Hong Kong SAR
Almost 2 years using the app
October 18, 2025

I have recently switched to this app from another popular app that bumped the prices up out of my price range. The install was all very simple and easy to follow even for a beginner like me. I came into an issue today where the rewards app wouldn't load on my site. I tried everything on Google but nothing worked and I'm useless with coding. I reached out to their support but thought being a weekend I would be left until Monday with no help but I was wrong. Right away I had a message from Joana and the problem was fixed really quickly and Joana was a pleasure to work with. Really impressed by this experience especially as I only have the free version of the app. Highly recommend.

Crafty Planning Shop
United Kingdom
3 months using the app
Smile.io replied October 22, 2025

Thank you so much for taking the time to leave this review 💖 It was a pleasure assisting you!

Joana - Smile Team✨

October 13, 2025

We had a specific scenario where we wanted to offer rewards only on our POS and not on our website, and the customer service team was very responsive in helping us implement this, and it has been working super smoothy ever sine!

Dinner Dispatch
United States
Almost 4 years using the app
Smile.io replied October 16, 2025

Thank you so much for taking the time to leave this review 💖 It was a pleasure assisting you!

Lisa - Smile Team✨

October 7, 2025

It's not cheap for the higher plans (and ultimately you will need the higher plans to do this effectively), but they are an A+ for functionality and customer service. Always there to help and the app seamlessly integrates into your site - which is extremely important when you want to match the aesthetic of your brand. There are a few more customizations I would like to see (for example points awarded to X number of orders as opposed to amount in order value - so you can properly award customers for ordering often. I would like to see this in tiers, as well. Customer orders 10 times and they get to a special tier, as an example.) My guess is these features will eventually come. And ultimately if you are spending thousands on ads, this is nothing in comparison for the same sort of value for your business. So far, it's worth every dollar.

Gladfellow
United States
10 days using the app
Smile.io replied October 9, 2025

Thank you so much for taking the time to leave this review and for all your kind words! We're so glad to hear that you've had a great experience with both our app and our support team 🤩

Don't hesitate to reach out in the future if you ever need anything!

- Smile Team ✨

October 2, 2025

Support is difficult to communicate with. If you have B2B transactions on the same website, don't use this app.

WHITE COAT
Philippines
Over 1 year using the app
Smile.io replied October 2, 2025

Thank you for your feedback here. Someone has reached out to you and we'd love to work together to make sure your experience is as positive as it can be!

October 1, 2025

Very quick responses to enquiries, and very helpful to test out edge use case features. The base Smile.io app does everything we want it to as standard!

E3D Staging
United Kingdom
4 months using the app
October 1, 2025

Great app and awesome service. We have been a customer since 2023. I had a technical issue integrating Smile with Shopney app. Joanna gave me excellent service and was extremely patient while trying to set up the integration. Thank you, Joanna, for being patient with a non-technical person!

Maskscara
South Africa
Over 2 years using the app
Smile.io replied October 2, 2025

Thank you for taking the time to leave this review! We're so glad to hear that you had a great experience with Joana 🤩

Don't hesitate to reach out in the future if you ever need anything!

- Smile Team ✨