Smile: Loyalty Program Rewards

Smile: Loyalty Program Rewards

Reviews (4,649)

Overall rating
4.9
Counts per rating level
  • 91% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this loyalty app as easy to set up, no‑code, and intuitive for staff and customers. Many report better repeat purchases and retention through points, VIP tiers, referrals, and flexible rewards like shipping discounts and collection‑specific offers. The free plan is praised as generous for small businesses. Long‑time merchants call it reliable across online and POS, with fast, friendly support that helps with complex configurations and store‑specific issues.

July 18, 2025

The app is great. Customer service is very responsive and diligent. Even the free plan is a winner. You can toggle options on and off and create a dynamic experience for customers to return and keep returning.

Matias.co
United States
Over 1 year using the app
Smile.io replied July 20, 2025

Thank you for taking the time to leave us this review! We are thrilled to hear that you had a wonderful experience with our team 💖

- Smile Team ✨

July 18, 2025

This app is decent, but too many issues make it grossly overpriced for what it provides.

Customers are constantly being rewarded duplicate discounts for reaching tiered levels. I have had this issue several times now with support telling me it was fixed when it clearly has not been.

Also, if you refund orders, rewards then do not get credited back to the user, so it must be done manually. This will always be a headache if you cancel any orders.

CB Hobby
United States
7 months using the app
Smile.io replied July 27, 2025

Thank you for your feedback here, we really appreciate it. Someone has reached out internally to address these issues and come to a solution for you.

July 18, 2025

A great app which is working great for our small UK business, we initially were after a points based system to change from our current discount loyalty reward. We had great initial info from Ben, who was very helpful answering and guiding us on the best plan for our business. Once set up, we had a few delay glitches which were quickly responded by Angie & Ezra, both very helpful and made understanding the app and technical side very easy. Thank you for all your help.

Bejeweled At Soul
United Kingdom
About 1 month using the app
Smile.io replied July 20, 2025

Thank you for taking the time to leave us a review! We're happy to glad to hear that our team was able to help with any tricky parts you ran into 💖

- Smile Team ✨

July 17, 2025

Smile has been a fantastic addition to our store! Setting up our loyalty and referral program was easy, and the user-friendly interface makes managing it a breeze. It integrates seamlessly with our other apps, and the support team (shoutout to Lisa!) is always helpful and knowledgeable. Thanks again :)

OZUNA NUTRITION
United Kingdom
6 days using the app
Smile.io replied July 20, 2025

Thank you for taking the time to leave this review! We're so glad to hear that you had a great experience with Lisa 🤩

Don't hesitate to reach out in the future if you ever need anything!

- Smile Team ✨

June 27, 2025

Thanks to Smile, we've been able to implement a solid customer loyalty program. The app is stable, reliable, and easy to use, and the customer service is exceptional. Jade helped us a lot with setting up the app.

Vape Mania
United States
About 1 year using the app
Smile.io replied June 29, 2025

Thank you for the review! We are thrilled to hear that you had a wonderful experience with our team! 💖

- Smile Team

June 27, 2025

A Free Plan Gem with Stellar Support!

Smile.io has been an absolute lifesaver for my store, even on the free version! It's incredible how much functionality is packed in, allowing me to start building a loyalty program without any upfront costs.

But what truly sets Smile.io apart is their exceptional customer service. I recently ran into a tricky issue, and Angie from the support team was an absolute star. She was quick, incredibly helpful, and patiently walked me through the steps to resolve everything. It's rare to find such dedicated support, especially when you're on a free plan.

Highly recommend Smile.io for any store looking to boost loyalty, and a huge shout-out to Angie for being so amazing!

Green My Skin
United Kingdom
4 days using the app
Smile.io replied June 29, 2025

Thanks for leaving a review! We agree that Angie is indeed excellent 💖

Don't hesitate to reach out if you have any questions.

Smile Team ✨

June 20, 2025

Excellent customer service—fast, friendly, and always helpful. The loyalty points system is incredibly easy to set up and manage. Highly recommend for anyone looking to boost customer engagement!

ThrottleHaus Coffee & Teas
United States
25 days using the app
Smile.io replied June 22, 2025

Thanks for leaving a review! We are glad that you find the Smile team helpful :)

Let us know if there is anything we can do for you!

Smile Team ✨

June 9, 2025

Smile has made it easy for my business to reach out to customers about loyalty points they've gained with us without even knowing! It integrates with our POS as well, making using points in-person easy.

Due to the nature of my business, Smiles tiered price structure meant sometimes I'd pay for orders that weren't points-eligible, but upon reaching out to their customer service, Cole was able help me and my somewhat unique situation so I could retain my customer base as is. And in less than 10 minutes!

Definitely would recommend for ease of use and customer service!

merch.
United States
Over 1 year using the app
Smile.io replied June 11, 2025

We know being a business owner can be busy so we are happy to hear we've made something easy for you! We look forward to watching your program thrive :)

June 5, 2025

As a small business, staying on budget is important—and Smile made it easy. Their team helped me upgrade my loyalty program with a plan that fit my needs and budget perfectly. They were incredibly responsive, answering all my questions and making the whole process smooth and stress-free. I highly recommend Smile for anyone looking to build a strong, customer-friendly loyalty program!

BritShop
Canada
Almost 3 years using the app
Smile.io replied June 6, 2025

Thank you so much for your thoughtful review! 💛 We’re so happy to hear that our team could help you find the perfect fit for your loyalty program — and your budget! Supporting small businesses like yours is what we’re all about. We’re here whenever you need us, and we’re cheering you on as you grow! 🚀✨

– The Smile Team ✨

Edited August 6, 2025

UPDATE: We have been using Smile for several months now, and we're SO happy with the program, but above all I want to give a huge shoutout to our account manager, DAVID WYATT!!! He goes above and beyond for us on a regular basis, and is always there with the quick responses to help us in a pinch. Truly a fantastic experience overall, and I could not recommend Smile more.

Jade was very helpful and provided great follow-up to my question.

Fustini's Oils & Vinegars
United States
3 months using the app
Smile.io replied June 6, 2025

Thanks so much for your lovely feedback! 💛 We're so glad to hear that Jade was helpful and followed up with you — she’s a gem 💎 If you have any more questions down the road, we’re always just a message away!

– The Smile Team ✨