Smile: Loyalty Program Rewards

Smile: Loyalty Program Rewards

Reviews (4,649)

Overall rating
4.9
Counts per rating level
  • 91% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this loyalty app as easy to set up, no‑code, and intuitive for staff and customers. Many report better repeat purchases and retention through points, VIP tiers, referrals, and flexible rewards like shipping discounts and collection‑specific offers. The free plan is praised as generous for small businesses. Long‑time merchants call it reliable across online and POS, with fast, friendly support that helps with complex configurations and store‑specific issues.

February 2, 2024

The onboarding has been quick and easy, with plenty of communication for Brandon and the team at Smile.io.

We are using the points for donations, rather than a discount and with the teams help we have been able to adapt the program to our needs and are happy with the results so far.

Thanks,

Hugo
Happy Dog UK
www.happydoguk.com

Happy Dog UK
United Kingdom
6 months using the app
Smile.io replied February 3, 2024

Thanks for leaving a review!

Don't hesitate to reach out if you have any questions. We're always here when you need us!

Smile Team ✨

Edited April 21, 2026

Support is very quick and effective. My customers love the app and use it a lot. I only wish some features would be available for a lower tier, or be able to buy them separately as I'm not able to justify the jump to a higher one yet price wise.

Update after years of using: The support is still as lovely as ever and I am very happy with the app. So glad new tiers were implemented, I am excited for me and my customers to keep on growing the community! Thank you for developing such a great app and listening to our feedback. :)

Dragons' Garden
Netherlands
Over 4 years using the app
Smile.io replied January 31, 2024

Thank you so much for taking the time to share this review - it was our pleasure to help you out! We're so glad you love the new plans as much as we do :)

January 20, 2024

These guys are amazing with their after-sales services. Joana responded to me within 2-3 minutes, even though I was told that I wouldn't get a reply until Monday, which is 2 days from now.

I've been using this app, and my clients love collecting those points. I definitely recommend this app to build your e-commerce the right way and have your clients race to collect and redeem their points.

Perform Athletics
Kuwait
10 months using the app
Smile.io replied January 23, 2024

Thanks so much for your review! So glad I was able to assist you, don't hesitate to reach out in the future! -Joana & The Smile Team :)

January 17, 2024

Simple and easy-to-use app. A great way of driving repeat custom with our customers. Support has been excellent, with any questions answered promptly and explained in words we can digest and understand.

LP Metal Detecting
United Kingdom
Almost 4 years using the app
Smile.io replied January 18, 2024

Thanks for leaving a review! We're so glad to hear that you're enjoying Smile and find it easy-to-use :)

Yours in Loyalty,

The Smile Support Team

January 16, 2024

I had been struggling with a technical issue between two apps (Termly) and the Smile Team were quick to sort it and look into it. They kept me updated and also helped get Smile back up and running on my site. Really grateful to them!

Dalia Botanique
United Kingdom
4 months using the app
Smile.io replied January 30, 2024

Thank you for taking the time to leave this review 🥰 It means so much and everyone here at Smile really appreciates it 💛

We are so delighted to hear that you have had great experiences with our support team 🤩

Don't hesitate to reach out if you have any questions. We're always here if you need us!

- Smile Team ✨

January 12, 2024

We've been using Smile for about 5 years now and it's become a crucial part of our business. All the features we need from a loyalty platform, great customer service, good value and most importantly it delights our customers.

KLORIS
United Kingdom
Over 4 years using the app
Smile.io replied January 16, 2024

Thanks for leaving a review! Don't hesitate to reach out if you have any questions. We're always here when you need us!

Smile Team ✨

January 12, 2024

My business has been using this app for a little over a year. I must admit that for at least half that time we did not invest a lot of time into mastering it. We just got it started and left it do it's thing. Occasionally customers had questions that I could not readily answer, but it was easy to get the answer from Smile.
There has been no real problems, there were a few issues that came from user error, but the program itself does what it promises. I think that's an accomplishment, for this app to function so well with little or no maintenance.
So I'm giving it 5 stars although I have not used it to it's full potential yet, but from what I have seen, it's worth it.

Brooklyn Haberdashery
United States
Over 1 year using the app
Smile.io replied January 16, 2024

Thank you so much for taking the time to leave this review! We're so glad to hear that you're enjoying Smile and that you had a great experience with the team 🤩

Don't hesitate to reach out if you have any questions about how to use the program more! 💖

- Smile Team ✨

January 5, 2024

After using various reward apps for years I always struggled to find an easy way to set up my program and user interfaces were always confusing. Smile made it easy to set up my store within minutes and start building lifetime value for my clients.

Prime Sports Nutrition
United States
5 months using the app
Smile.io replied January 7, 2024

We are so glad to hear that setting up your program was straightforward! We are looking forward to watching your program thrive! :)

Edited March 1, 2024

Unable to customize what you want to earn point by customer.
After several enquiries, they only provide you an unfeasible solutions, and do not want to optimize the common features.

Mar 1, 2024 updates.
Offered an acceptable alternative to show product page pts.

Par-Tee Golf
Canada
Almost 2 years using the app
Smile.io replied January 6, 2024

Hi there,

Thank you for taking the time to share with us your concerns. I will follow up directly with you over email to understand exactly what you want to do and explore other possible solutions.

- Sarah and the Smile team

Edited June 10, 2025

We have been using the app for a few years, and have not had any problem.
It has all the functions needed for a points royalty program.

Added 2025/6/11 --
The support is very quick and helpful. We have asked for an additional function of free gifts and they have listened to us! We are quite happy using Smile.io

Lanikai Bath and Body
United States
Over 4 years using the app
Smile.io replied January 6, 2024

Thanks for the kind words about Smile and our support team! We're so glad that you've chosen to be a merchant of ours for so long. Cheers to many more 🥂

Yours in Loyalty,

✨ The Smile Support Team