Smile: Loyalty Program Rewards

Smile: Loyalty Program Rewards

Reviews (4,649)

Overall rating
4.9
Counts per rating level
  • 91% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this loyalty app as easy to set up, no‑code, and intuitive for staff and customers. Many report better repeat purchases and retention through points, VIP tiers, referrals, and flexible rewards like shipping discounts and collection‑specific offers. The free plan is praised as generous for small businesses. Long‑time merchants call it reliable across online and POS, with fast, friendly support that helps with complex configurations and store‑specific issues.

February 29, 2024

I would definitely recommend this app to anyone running a business online. I love rewards points and referral incentives, personally, so I know my customers appreciate it as well. It's such a great way to build your business and give back. The app is super simple to navigate and makes it easy to customize your settings.

Diva Loca Life Boutique
United States
About 16 hours using the app
Smile.io replied March 2, 2024

Thanks for taking the time to rate us 5 stars! We really appreciate it 🙂

Yours in Loyalty,

✨ The Smile Support Team ✨

February 27, 2024

Great app all around - mature but modern. So easy to configure and integrate, full of well-thought-out features. Excellent support too! I've used it on many client stores over the years.

Cara & Co Craft Supply
Canada
3 months using the app
Smile.io replied February 28, 2024

Thank you so much for taking the time to leave a review! We are happy to hear that you are happy with Smile!

Yours in Loyalty,

✨ The Smile Support Team ✨

Edited February 27, 2024

INSTANT ROI.
This app is a MUST have and since we've implemented it, nearly everyone in our country has followed suit.
Great service - fast response, NOT ai bots, REAL PEOPLE!
In doubt? Many users WILL use the referral/cashback.
For reference, about 10% of our users use referral, and 30-40% use the cashback.
An easy implementation with a clear benefit for biz owners.

BestPerfume.Store
Singapore
About 1 year using the app
Smile.io replied February 23, 2024

Thanks so much for taking the time to leave us such a lovely review! <3 We are happy that Smile has been able to make an impact on your store and that our support has been able to assist :)

Yours in Loyalty,

✨ The Smile Support Team ✨

February 15, 2024

Great platform that combines everything you need to build brand loyalty (rewards/referrals). It's what we recommend to all our clients. And the customer support is even better. In particular, Jade on their support team accommodated a customized request we had and her response time was blazing fast. It's hard to find product support like that these days...so it's greatly appreciated and a big reason why we love Smile.io

Budzburn
United States
16 days using the app
Smile.io replied February 18, 2024

Thanks for leaving a review! We agree that Jade is indeed excellent 💖

Don't hesitate to reach out if you have any questions. We're always here when you need us!

Smile Team ✨

Edited July 30, 2024

We have been using Smile for a couple of years now and it has been working well for us.
Support has always been responsive and helpful when we have had questions or issues.
I would like to see the option for retailers to be able to create their own ways to earn. Such as giving double points on certain products not all. Or giving extra points for selecting Click + Collect on their order for example.
We have tiers for our customers and would love to see this push across to shopify so we don't have to manually tag our customers which can be time consuming.
Would also love to see the option for better bespoke design with the templates so it is more on brand/inline with our own look.

Overall, it does work very well.

Obus Online
Australia
Almost 4 years using the app
Smile.io replied February 18, 2024

Thank you so much for taking the time to leave this review! We really appreciate it 💖

We'll be sure to send this over as feedback to our product team for you! We'll let you know if this becomes available :)

Smile Team ✨

Edited February 22, 2024

I might have to uninstall this app. It's difficult to integrate, and customer support have refused to offer the support I need (even on the $199 per month plan) to get up and running. If they can manage to help me get set up, I'll be happy to change my review and rating.

Update: They did a great job getting me up and running after I left this review and after customer service told me I couldn't get support via screen share. The person who did meet me on screen share was very kind and helpful. She said that the person who chatted with me was misinformed.

Miracle Botanicals Essential Oils
United States
10 days using the app
Smile.io replied February 14, 2024

Thanks for taking the time to leave a review and I'm sorry you're having a bad experience. I've reached out directly to help you get set up and answer any questions.

- Angie & the Smile Team

Edited March 28, 2024

Update: Smile.io contacted me with great customer service and has made some suggestions that are helpful! I am adding a star.
-->Loyalty Landing Page
-->Points on Product Page
-->Points on Account Page
I am hopeful that the first and third ones will make the program more clear for customers to use so we have to send instructions less! And I am hopeful that the second will increase interest in the program.

Previous review:

1) We need to set a maximum points accrual for a single order. This seems really basic and is very important for our business. We offer volume discounts on very large dollar value orders and cant always exclude them prior to ordering, so we have customers with 30,000 points in their accounts which leads to a lot of customer service issues and confusion.
We would also like to create a maximum number of redemptions a customer can use in a given week to prevent these customers with 30,000 points from placing an order for a free candle over and over 125 times.

2) The customer emails need to be much more customizable, include more instructions on redemption, and we need to be able to add a terms and conditions section to the pop-up. The fonts in the emails are not customizable, so they don't fit in with our brand.

3) When a customer is referred, they see a very cheesy emoji pop-up that is not customizable. This is not a good first impression.

4) There is no way to see which customers are being emailed by Smile and what emails they have received. Theoretically, we might know based upon the criteria we have set up, but it is not 100 percent clear and there is no record of this anywhere. Each customer page in Smile should show the email name and the date received.

5) It just isn't generating nearly enough sales to be worth the customer service hassle and high app cost.

Santa Barbara Company
United States
10 months using the app
Smile.io replied February 13, 2024

Hi there,

Thank you for taking the time to share with us your concerns. I have sent you a follow up email directly to understand exactly what you want to do and explore other possible solutions.

- Karen and the Smile team

February 8, 2024

Our loyalty program is still fairly new. The implementation was simple and the customer respone has been positive.

Customer service has always been helpful and responsilve.

The only thing that I would like to see added is a full page for the customer to login to, instead of the landing page just pushing them to the popup.

Insane Labz
United States
12 months using the app
Smile.io replied February 10, 2024

Thanks for leaving a review! Don't hesitate to reach out if you have any questions. We're always here when you need us!

Smile Team ✨

February 6, 2024

We have been running the Smile.io app for five years now and our ladies love the point and discount system. It is super easy and can be used online, in-store, and on our mobile app. The support team has been very helpful whenever we have questions, recently Lisa helped us figure out how to expand our account. Much appreciated!

Teal Poppy
United States
Over 4 years using the app
Smile.io replied February 9, 2024

We're so glad to hear that you and your ladies are enjoying using Smile! Thanks for taking the time to let us know about your experience with Smile and with Lisa. We love to hear about experiences like this one 🫶

Yours in Loyalty,

✨ The Smile Support Team ✨

February 2, 2024

The app has worked flawlessly for me since it was installed. I had a bit of a self-inflicted hiccup on store migration, but I contact customer services and Brandon was quick on the case with an export of additional data that I needed to make my life a little easier.

MG USA
Spain
About 1 year using the app
Smile.io replied February 3, 2024

Thanks for leaving a review!

Don't hesitate to reach out if you have any questions. We're always here when you need us!

Smile Team ✨