Reviews (160)

Overall rating
4.6
Counts per rating level
  • 81% of ratings are 5 stars
  • 9% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 8% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app makes it easy to launch and grow a supplement or wellness brand with little experience, often going from zero to a full store in days and making sales quickly. They highlight premium products, broad catalog, smooth Shopify integration, fast reliable shipping, and automated fulfillment. Canva-based private labeling and templates help create professional brands fast. Support is described as first-class, with strong onboarding and strategic guidance.

February 10, 2026

I soo want to love this company!!!!

They have good products. they got a great line up. its easy. its convenient but there is a huge issue. The processing time.

I have almost half a million followers in the health niche and i could sell LOTS of products.... but i cant get emails everyday from people asking if there package is being sent out.

Right now i have half a dozen orders and none sent out

2 orders were ordered 2 weeks ago. they were 3 days of processing and i got a email one of my products in my buddle was out of stock... i found out 3 days after they ordered! So those two orders must wait 2 weeks. The proper thing to do would be send out the 4 items and send out the 5th one when its in stock, but nope. all 5 items are on hold for 2 weeks now.

then last week i made a new bundle 4 products... i got a order on the 4th, the 5th, and the 6th.... today is the 10th and zero orders have been sent out! i have had 3 emails so far... "where is my package"

I dont know what to do.... do i find a new company. a new product. or what. but i dont want to start pushing products if this company cant delivery. 2-3 days is doable for processing, waiting 6 days for a tracking number is not!!

If i ordered something online on a wed. and next tue I did not get a tracking number id be pissed and never order again.... there business model is ruining my reputation .

If this processing time improves I will recommend them to my friends online ( I know huge accounts) and change this to a plus 5 . but waiting 6-14 DAYS not good business! 2-3 processing is normal. 6+ days is bad business

Eric A.
Conscious Health

Conscious Health
Canada
2 months using the app
Brand On Demand Inc. replied February 11, 2026

Hi Conscious Health,

Thank you for the detailed feedback - we truly appreciate both your honesty and your willingness to work with us. We’re genuinely sorry for the frustration this situation has caused you and your customers.

One of the delays you experienced was caused by a product in your bundle - Colon Gentle Cleanse - going out of stock. While we work hard to keep inventory stable, some stock availability is outside of our direct control since certain products are sourced from external suppliers who may occasionally face technical or production issues. We try to be transparent that such situations can happen when using our service, but we absolutely understand how disruptive this is for your business. Our team is actively working to restore stock as quickly as possible.

At the moment, due to system limitations, we’re not able to split and partially ship bundle orders automatically. However, we can remove and refund the out-of-stock item and proceed with shipping the remaining products - just let our Customer Support team know via the chat bubble or at help@supliful.com, and we’ll handle it for you.

Regarding your February 5th and 6th orders - two have already shipped, and the remaining one is scheduled to ship today. Our standard processing time is 3–5 business days, and weekends don’t count toward that window - so these orders are still within the stated processing timeframe. So currently, you have only 2 orders on hold due to OOS, and the rest of the orders are either completed or scheduled to ship within the promised timeframe.

We truly value creators like you and the audience you’ve built, and we don’t take your trust lightly. We’re continuing to improve processing speed, stock visibility, and fulfillment workflows to better support scaling brands. We’d really like the chance to keep growing with you.

Yours truly,
The Supliful Team

January 26, 2026

I don't usually write reviews, but this one deserves one star. I created a store based on one product, and the moment we get traction, runs out of stock. They then proceed to lie about the restock date 3 times, even going as far as to say it is in stock, then backtrack, saying it will restock in another three days. I haven't been able to fulfill any orders, even though they gladly take your money to pay for them. Incredibly unprofessional, and most likely the death of multiple businesses.

Absorba
United States
3 months using the app
Brand On Demand Inc. replied January 27, 2026

Hi Absorba,

Thank you for sharing your experience. We’re sorry for the inconvenience caused by the Hair, Skin & Nails Gummies going out of stock.

To clarify: Supliful operates on an on-demand production model, and while it allows small brands to start without upfront inventory, occasional out-of-stock situations can happen due to supplier-side production delays. We always provide the restock estimates given to us by the product manufacturer (we do not produce this item ourselves), and unfortunately, these dates were adjusted several times due to ongoing production issues outside of our control.

We fully understand how this can impact single-product businesses, and we sincerely apologize for the disruption. In situations like this, we always recommend adding a backup or alternative product to avoid downtime - in this case, the Hair, Skin & Nails Strips were available, and many sellers successfully switched to them during the outage.

We also want to clarify that our system automatically charges incoming orders, even if a product is currently out of stock - this is how the system processes orders by default. However, you can always reach out to our Support Team to cancel and request a refund either back to your payment method or as account credits.

If you’d like us to review your account setup or discuss better ways to avoid downtime in the future, feel free to reach out - we’re happy to help.

Yours truly,
The Supliful Team

January 6, 2026

I'm new with Supliful, so far, my experience has been fantastic. If you're uncertain about making the leap, have peace of mind that Supliful is aimed in a positive direction. Great product, service and overall logistics. Granted, I haven't tested them at scale, but from my understanding, other business owners have already pushed them to the limit, so the door is wide open for us. :D!

Rhythm & Revive
United States
About 1 month using the app
Brand On Demand Inc. replied January 8, 2026

Hi Rhythm & Revive,

Thank you for your thoughtful review and for giving Supliful a chance. We’re glad to hear that your experience so far has been excellent and that our products, service, and logistics are meeting your expectations. We value your confidence in our direction and look forward to supporting you as your brand scales.

Yours truly,
The Supliful Team

November 26, 2025

Supliful is very user friendly , but the most important thing for me aside from quality, is responsiveness- anytime I email in with a question I am answered almost immediately. I have not met a staff member yet that has dropped the ball or tried to help in anyway they can. For me this is huge. It’s great to be partnered with a company that takes care of their current clients.

Aura Lyyfe
United States
About 2 months using the app
Brand On Demand Inc. replied December 16, 2025

Hi Aura Lyyfe,

Thank you so much for your wonderful review! We’re thrilled to hear that you find Supliful user-friendly and that our team’s responsiveness has made such a positive impact on your experience. Providing high-quality service and support is incredibly important to us, and it’s great to know our efforts are resonating with you. We truly value your partnership and look forward to continuing to support you every step of the way!

Yours truly,
The Supliful Team

June 9, 2025

Supliful has been more than a 3rd Party App, their service feels more like they are a strategic business partnership. Their software and fulfillment services work almost flawflessly, as we have been using them for 3 months now without issues.
I have used their products myself firsthand too, and I find them to be as high of a quality as the claim.

Worlds Best Supplements
United States
3 months using the app
Brand On Demand Inc. replied June 11, 2025

Hi Worlds Best Supplements,

Thank you so much for your kind words! We're thrilled to hear that Supliful has felt more like a strategic partner than just a service provider - that's exactly the experience we aim to deliver.

It's also fantastic to know that both our software and fulfillment have been running smoothly for you, and that you’ve personally experienced the quality of our products. Your trust means a lot to us, and we’re excited to continue supporting your brand's growth.

Thanks again for being part of the Supliful community!

Yours truly,
The Supliful Team

April 29, 2025

The app is pretty good (fast and tends to work). However, there is an issue where if you cancel an order after a 2hr time frame, the Shopify Supliful UI (this app) will say Supliful Fulfillment accepted the cancellation request and the Shopify order successfully cancels, but it does not actually cancel on the Supliful side and they will ship the order. Further, Supliful will not honor refunds for orders of this manner despite the UI not reflecting reality. Just be mindful of this as you use it, the data may become out of sync between Shopify and Supliful and they will not do you any favors if this happens. Will update my review if this gets fixed

Aerial Biotechnics
United States
3 months using the app
Brand On Demand Inc. replied May 30, 2025

Hi Aerial Biotechnics,

Thank you for your feedback. We are happy to hear that you have been enjoying using our app, as this means a lot to us.
It is true that while the Shopify interface may reflect the fulfillment request being canceled, that doesn't mean the order has been canceled in the Supliful system.

Because we don't control Shopify's UI, we cannot prevent this mismatch directly. However, we always encourage users to double-check the order status in their Supliful account after requesting a cancellation in Shopify, especially if more than two hours have passed. That way, you can take action before the order is prepared and shipped.

We hope this helps, and always feel free to reach out to our support team at help@supliful.com

Yours truly,
The Supliful team

April 23, 2025

Have done over $250,000 in rev using these guys! Service is good, reliable, great support. Easy to work with. Supplements are really one of the best business models to start these days, so many different angles to take, and Supliful makes it really easy for you to get your foot in the door with whatever your brand vision might be.

yuuth
United States
9 months using the app
Brand On Demand Inc. replied May 30, 2025

Hi there,

Thanks so much for the kind words and for sharing your experience.

It's great to hear Supliful has been a solid partner for your brand, and we’re glad that our platform is helping you move forward with your vision. Appreciate having you with us and wishing you more success ahead!

Yours truly,
The Supliful team.

January 8, 2025

I strongly advise against using Supliful for your business needs. My experience with them has been consistently frustrating due to two major issues. First, they heavily rely on AI for customer service without being upfront about it, leading to circular conversations and unresolved problems. When you need real answers about your business, you're met with generic AI responses that rarely address specific concerns.

More importantly, their lack of transparency regarding labeling requirements has caused significant problems. As someone trying to run a legitimate business, I need clear, accurate specifications for product labels. Instead, I've received inconsistent information that has led to costly mistakes and potential compliance issues. When trying to get clarification, I'm again met with AI responses rather than actual help.

I've attempted to resolve these issues directly with the company multiple times without success, which has led me to file a complaint with the Better Business Bureau. Save yourself the headache and look elsewhere for your business needs. A company that can't provide basic human support and clear requirements isn't worth your time or money.

Everybody's Juice
United States
Over 1 year using the app
Brand On Demand Inc. replied January 13, 2025

Hey there! We sincerely regret the difficulties you’ve experienced and appreciate the opportunity to address them. We emailed you a while ago to help explain the situation, but we’ll share here too.
Given the high volume of inquiries we receive, we’ve implemented AI to assist with most inquiries, particularly those involving frequently asked questions. This allows us to ensure timely responses to our customers. However, we fully recognize the importance of human interaction for complex matters.
As our customer, you always have the option to request to speak with a live agent, and our system will immediately connect you with one. Please try this next time.
In terms of product labeling requirements, we take your feedback seriously and aim to provide all necessary resources to ensure a seamless process. For comprehensive guidance on labeling, please refer to our Help Center articles here(https://help.supliful.com/en/collections/3045346-labeling-and-packaging) These resources contain detailed information about what is required and how to comply with the guidelines. If there are still questions or if clarification is needed, please don’t hesitate to reach out directly, and we’ll be happy to assist further.
We value our partnership and are committed to improving both our communication and the quality of our support. Thank you for bringing these issues to our attention, and we hope this helps address your concerns.

August 4, 2024

The app and the service itself is top notch. Can't fault it. The only reason I've decided against using it is the shipping costs for UK customers is too high to make the buy the products.

Functional Drinks Club
United Kingdom
3 days using the app
Brand On Demand Inc. replied August 7, 2024

Hi Functional Drinks Club,

Thank you so much for your kind words and 5-star review! We're thrilled that you find our app and service top-notch. We understand that shipping costs can be a concern, and we're continually working to improve our offerings for all our customers, including those in the UK. Your feedback is invaluable, and we'll consider it as we strive to provide the best possible experience. Thank you again for your support!

Yours truly,
The Supliful Team

Edited July 24, 2024

****** UPDATE ******

So here is my update on 7/24/2024. Customer services finally got back to me and was helpful. The process takes a little bit of time to learn but now that I understand it better it's fairly easy to use. I ordered my first samples and I'm excited to see how everything goes.

I'll update again once my samples arrive.

******************************************************
I just started using Supliful and already I'm not sure if I will continue with them. i sent two emails already asking question and still not one reply. They have great products but only give the bare minimum info about them for example the Manuka coffee does not state where the beans are from nor does it give the Unique Manuka Factor (UMF) or the Methylglyoxal (MGO) content. I created a custom label so I can add it to my shop but it doesn't tell me if it is in review or not. As stated I emailed twice asking these questions and have not gotten an answer.

For now I will not be adding the products to my shop as my customers expect high quality products but with prompt and reliable customer service. If i can't get answers then I can't provide my customers with the high quality customer service my brand is known for. Hopefully this gets addressed and I can add these coffees to my already amazing product lineup.

Flavorful Brews
United States
6 days using the app
Brand On Demand Inc. replied July 24, 2024

Hi Flavorful Brews,

Thank you for your feedback! Given that the review was posted after using the app for only 3 hours, and it would take you some time to create the labels as well, it looks like our team did not have the time yet to get back to you. Email response might take up to a few hours during peak hours. Also, all the information regarding the label review can be found in our Help Center, and we strongly encourage our users to walk through it before starting their brand journey. We hope your further experience with Supliful will be more pleasant, and we look forward to fulfilling your orders.

Yours truly,
The Supliful Team