Reviews (281)

Overall rating
4.7
Counts per rating level
  • 93% of ratings are 5 stars
  • 2% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is a game changer for shoppable videos and UGC on home and product pages, helping customers better visualize items and boosting PDP conversions. The AI studio and image generator are praised for professional, time‑saving content. Merchants like the rich widgets, multi‑store support, and smooth onboarding. Support is consistently described as fast, proactive, and deeply helpful with custom setups, bugs, and strategic optimization.

Edited September 11, 2026

habia tenido problemas de cobros pero se hicieron responsables, les bajo una estrella por el estres ocacionado, de resto excelente app.

Exotix Card
United States
8 months using the app
June 11, 2026

We've been using Tolstoy for some time now and have seen positive results since launch. It's a great way for customers to better visualise and connect with our products online. The team at Tolstoy is always responsive, open to feedback, and committed to improving the platform. A great partner to work with!

Lack of Color [US]
United States
5 months using the app
Tolstoy replied September 7, 2026

Glad this landed well for you. The team will be glad to hear this.

June 7, 2026

Unclear billing and repeated upgrade pressure.

I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data.

Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions.

When I raised concerns about this, I was repeatedly pushed toward upgrading instead of the explanation of what I am being billed for.

A promised refund --for one billing period-- took weeks of follow-up.

I have now asked them to review my full account history because of their own inconsistencies around “billable impressions.”

Use caution with Tolstoy’s overage billing.

Little Zen One
Canada
Almost 2 years using the app
July 23, 2026

Great APp Great support runs on 2 of our websites for UGC, does a good job.

SEACRET US
United States
3 months using the app
Tolstoy replied September 7, 2026

Glad this landed well for you. Love that UGC on your sites stood out.

May 31, 2026

We’ve had a great experience with Tolstoy over the past 4 years. The app itself is super easy to use, the video features look amazing on our site, and the support team has honestly been incredible. Every time we’ve reached out, they’ve been fast, helpful, and genuinely kind, even on weekends! Shoutout to Mikaela

They recently helped us transition our account and kept, which we really appreciated as a growing brand. Overall, highly recommend if you want to add shoppable video content to your Shopify store with a team that actually supports you.

CLUB PIEL
United States
Almost 4 years using the app
Tolstoy replied September 7, 2026

So glad Tolstoy’s been helpful. Glad Mikaela took such good care of you.

May 28, 2026

We have just begun our journey with Tolstoy, and as a brand completely new to AI content generation, Wes and Emmanuel have been exceptional guides throughout the process. Wes arranged a demo and showed us exactly how Tolstoy could bring value to our brand specifically, even presenting use cases tailored to our products. It was clear he had taken the time to research our brand before the meeting, and throughout the conversation he was thoughtful about how Tolstoy could elevate our marketing. He was ultimately the person who sold us on the platform. The quality of the content produced has been on par with some of the professional shoots we have invested in previously.

Emmanuel has been incredibly patient, knowledgeable, and genuinely invested in helping us make the most of the platform. Through every interaction, it is clear that Tolstoy takes pride in customer support and is committed to helping brands grow and explore their creativity. Emmanuel never makes us feel rushed during meetings and has offered follow up sessions on more than one occasion. He takes the time to walk us through every feature of the platform and is always happy to answer questions, even when we jump between topics. It genuinely feels like Tolstoy becomes part of your team and workflow.

We explored three other platforms and attended demos with each of them, but ultimately chose Tolstoy because, aside from its first class content generation and wide range of features, the customer support truly set them apart from every other platform we explored and engaged with. It was clear to us that they are focused on supporting long term brand growth and care about far more than just the subscription itself.

Broxle
United Kingdom
17 days using the app
Tolstoy replied September 7, 2026

Wow — thanks for this. Glad Wes took such good care of you.

July 7, 2026

Tolstoy is a great app, and the support is even better! Mikaela, in particular, was incredibly efficient, proactive, and responsive in helping our team with all of our queries. She consistently went above and beyond to ensure everything was resolved quickly. Highly recommend!

LIONESS FASHION
Australia
About 2 months using the app
Tolstoy replied September 7, 2026

Thank you — love reading notes like this. Glad Mikaela took such good care of you.

July 2, 2026

Earl from support was prompt and knowledgeable. Offered me options/solutions to issues that I brought up without delay. Thank you Tolstoy + Earl!

Arctic Fox - Dye For A Cause
United States
Over 1 year using the app
Tolstoy replied September 7, 2026

Thanks for writing this up. Glad Earl took such good care of you.

June 30, 2026

I had one video on a product page doing something strange so I reached out to tech support. They got back to me right away and got the problem resolved quickly. This product overall has been really great. This is the first time I've had any sort of glitch with it. I appreciate the great customer support!

EcoBranders®
United States
About 3 years using the app
Tolstoy replied September 7, 2026

This made our day. Glad Tolstoy’s been a solid fit for your store.

June 23, 2026

Shoutout to Niezl for her quick support and clearly addressing all our concerns. She was punctual on our appointment and incredibly friendly,

Daily Naturals Clean Beauty
Australia
7 months using the app
Tolstoy replied September 7, 2026

Thanks — truly appreciated. Glad Niezl took such good care of you.