Reviews (283)

Overall rating
4.6
Counts per rating level
  • 93% of ratings are 5 stars
  • 2% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is a game changer for shoppable videos and UGC on home and product pages, helping customers better visualize items and boosting PDP conversions. The AI studio and image generator are praised for professional, time‑saving content. Merchants like the rich widgets, multi‑store support, and smooth onboarding. Support is consistently described as fast, proactive, and deeply helpful with custom setups, bugs, and strategic optimization.

April 24, 2026

Earl was very helpful and efficiently solved my issue with creating my account. Appreciate his responsiveness.

Image Skincare Professional
United States
Over 1 year using the app
Tolstoy replied September 7, 2026

Happy to hear it’s working out. Glad Earl took such good care of you.

February 6, 2026

We’ve had a very positive experience with Tolstoy’s Customer Success Manager, Emmanuel, and the technical team.

They are highly responsive and quick to act. While we encountered some setup issues initially, any bugs were resolved promptly, with clear recaps and updates provided throughout. Communication was always polite and easy to follow.

Emmanuel has been especially supportive, patiently guiding us through the platform step by step. Even without being very familiar with Shopify or the platform at the start, we felt well supported and confident using it.

The AI studio also performs very well, producing more stable outputs than other AI tools we’ve tried and saving us time in post-production. Overall, Tolstoy is a platform we’d recommend.

SKIN|CYCLES
United Kingdom
About 2 months using the app
Tolstoy replied September 7, 2026

Thanks for the kind words — means a lot. Glad Emmanuel took such good care of you.

April 22, 2026

The support team worked in an excellent manner. They were polite and resolved the issue within a day.

kindscience-staging
United States
5 months using the app
Tolstoy replied September 7, 2026

Appreciate you taking the time to share this. The team will be glad to hear this.

April 20, 2026

Niezl was very helpful! But it was too long talking to the bot before I was finally able to chat with Niezl. Overall, the customer support was really good, they always make sure that every issue is sorted.

Happy Linen Company
United Kingdom
11 months using the app
Tolstoy replied September 7, 2026

Thanks for the kind words — means a lot. Glad Niezl took such good care of you.

January 7, 2026

The team at Tolstoy is PHENOMENAL! This is the first app and integration for our website that I have ever used where the team and the developers go above and beyond to help you. We've been utilizing Tolstoy for several years, and have never once had an issue that the team did not immediately resolve for us. Mikaela and every developer on this team are a model of greatness for all website integrations. You will not be disappointed, Tolstoy is the way to go.

Pink Papyrus Co.
United States
Over 2 years using the app
Tolstoy replied September 7, 2026

Grateful you took a minute to leave this. Nice mention of Mikaela.

December 4, 2025

Looks great! Had issues at first with our theme not having blocks/sections, contacted support and they installed it on our website in a few hours. Mikaela was our support representative and she was incredibly helpful throughout everything. Very easy to work with, didn't need much from us to install the widget. Excited to see how this performs for us : )

PHUTURE
United States
11 months using the app
Tolstoy replied September 7, 2026

Thanks — truly appreciated. Glad Mikaela took such good care of you.

November 19, 2025

The app is good, but all the extended functions are not worth the extortionate variable costs this app generates.

Buyer beware - keep a very close eye on your impressions and expect hefty monthly fees for that usage.

We have chose to remove the app in favour of less functional alternatives that offer the core functions we needed at 1/10th the price.

Barkers
New Zealand
6 months using the app
Edited October 2, 2025

RIGHT SUPPORT WHEN NEEDED — but watch the charges/impressions

Tolstoy is an excellent app — shoppable video stories for e-commerce really bring products to life. We’ve used it for over a year and it definitely adds value.

We did face a difficult experience with charges that added up to thousands of dollars over many months, mainly due to our own lack of attention. The app does send monthly usage emails, but we overlooked them. Thankfully, once we reached out, the team — including the CEO — listened and worked with us to find a fair solution. That level of support gave us confidence to continue with them.

The concept is strong, the team truly cares, and the app delivers real value. Just be mindful to keep an eye on usage so you don’t get caught off guard. The integrations with Instagram, Google Drive and TikTok are a great tool of this app.

Loja Momo Lifestyle
Brazil
Over 1 year using the app
Tolstoy replied September 7, 2026

This made our day. Love that stories stood out.

August 20, 2025

Great feature-rich app, and I really appreciate the support team. They’re incredibly patient and helpful. There’s just a small issue for those in the JST time zone, but they really went above and beyond to assist. If I had one suggestion, it would be about the chat notification system. Sometimes it doesn't send email alerts, so you have to keep an eye on the chat box. Other than that, great experience overall!

PUPPAPUPO OFFICIAL STORE
Japan
6 months using the app
Tolstoy replied September 7, 2026

Really glad to hear that. The team will be glad to hear this.

June 26, 2025

Fantastic app! It looks great on our product pages and really helps show our products in action. As others have noted, the back-end UI could use some refinement. It's nearly there but can be frustrating to use at times. For instance, being able to click a product in the library and jump straight to it for adding more videos would be a big improvement.

Chemical Guys
United Kingdom
About 1 month using the app