Reviews (919)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants say this app is excellent for seeing true net profit in one place, combining COGS, ad spend, shipping, fees, and refunds. They highlight detailed per-order and product P&L, strong COGS and shipping cost management, and accurate ad spend integrations with Meta and Google. Many report better decisions, clearer unit economics, and that it replaces spreadsheets. Support is described as fast, proactive, and very helpful with setup.
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Vani was very efficient and helpful in addressing my concern. I got my COGS re-checked promtly!
The only wish I have the app to be cheaper when it comes to $200/month
Hello Koala Gear store admin,
Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!
I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview
Best regards,
Vani
TrueProfit Support Team
I personally think the app is overpriced for what it offers. The integration with Shopify is great but if you have a decent amount of expenses outside of Shopify you have to enter all of those manually. There is no integration with Quick Books or a way to bulk import expenses.
That said they do have great customer service and are very responsive and helpful. Vani and Gabriel specifically have been great.
Hello JAMIE ANNE
Thank you so much for taking the time to share such detailed feedback.
You’re absolutely right that entering non-Shopify expenses manually can be time-consuming, and we understand how helpful integrations like QuickBooks or bulk import would be. This feedback has been noted and shared with our product team as we continue improving the app.
We’re also very happy to hear that you had a great experience with our customer support.
Thanks again for using the app and for helping us get better.
Best regards,
Harper
TrueProfit Team
Durra has been very helpful and support is always quick to fix any issues.
Hello Houselore store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Durra
True Profit
I have used this app for several years and it it just what I needed to track my costs in real time.
Hello Obnoxious Golf store admin,
Thank you so much for your kind words! We’re thrilled to hear about your positive experience with TrueProfit.
We also wanted to let you know about helpful feature: Transaction Fee Sync. This automatically pulls transaction fees directly from Shopify Payments and PayPal, giving you more precise profit calculations without the need for manual updates.
You can learn more about how to set it up here:
https://helpdesk.trueprofit.io/en/articles/11325244-set-up-transaction-fees
Best regards,
Vani
TrueProfit Support Team
Had a bit of confusion setting up the cost of goods based on customer order quantities, and Durra quickly helped me understand how to do it. Aside from that, TrueProfit is an amazing app.. super easy to use and great for analyzing data. Nothing feels better than seeing accurate numbers with just one refresh! Highly recommend.
Hello FLORENCE LANE store admin,
Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit!
I also wanted to introduce a powerful new feature you might find helpful:
You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions.
You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview
Best regards,
Durra
TrueProfit Support Team
Awesome app! The functionality is amazing. This is really helpful to bring everything together to help understand profitability of our online store.
The support is fantastic. We moved from Lifetimely and this is far better.
Hello Kiwi Nutrition store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Gabriel
True Profit
Absolutely Outstanding Tool and Support!
TrueProfit has been a game-changer for my business. The platform provides incredibly accurate, real-time insights into profits, ad spend, and other key metrics—saving me hours of manual work and giving me full clarity on my store’s performance.
What truly sets TrueProfit apart is their exceptional support team. I had a few questions while setting things up, and Grace from their support staff went above and beyond to help me. She was incredibly knowledgeable, responsive, and patient, ensuring everything was up and running smoothly. It's rare to find this level of customer care.
If you're running an e-commerce store and want to get serious about tracking your true profitability, TrueProfit is a must-have tool. Highly recommended!
Hello DIYative store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Grace
True Profit
Very good app for profit tracking. We were struggling with shipping costs that varied depending on how many products were sent (negotiated with our supplier) Grace was able to solve my issue quickly and effectively.
Hello DefineCurls AU store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Grace
True Profit
We've been using TrueProfit to track our margins, and it's been a game-changer for understanding our real profits. The platform is super intuitive once you're set up, and a huge shoutout to Vani from customer support! He helped us correct 100% of our data, responded incredibly fast, and explained everything clearly. Thanks to him, we resolved our issue quickly and now feel much more confident using the app. Highly recommended!
Hello Asipu.Deutschland store admin,
Thank you so much for your kind words! We’re thrilled to hear about your positive experience with TrueProfit.
We’d also like to let you know about our Quantity Based COGS Tracking feature, designed to give you more accurate profit calculations by allowing you to assign different COGS values based on product quantity tiers. This is especially useful for merchants with volume discounts or varying supplier costs.
If you have any questions or need help getting started, feel free to reach out via live chat or email us at support@trueprofit.io.
Best regards,
Vani
TrueProfit Team
I've been testing this against Triple Whale and Polar and (so far) it's been more user friendly and has better insights. The focus on real net profit is impressive and the data is quick to load. There's a few minor issues but the developers listen to feedback and implement updates quickly. Well done everyone involved. Keep your pricing down and you'll kill the giants in this space.
Hello Calmerceuticals store admin,
Thank you so much for your kind words! We're thrilled about your positive experience.
We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/
If you have any further questions, please contact us via live chat or at support@trueprofit.io.
Best regards,
Lana
True Profit
