Reviews (919)

Overall rating
4.9
Counts per rating level
  • 98% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for seeing true net profit in one place, combining COGS, ad spend, shipping, fees, and refunds. They highlight detailed per-order and product P&L, strong COGS and shipping cost management, and accurate ad spend integrations with Meta and Google. Many report better decisions, clearer unit economics, and that it replaces spreadsheets. Support is described as fast, proactive, and very helpful with setup.

June 13, 2025

TrueProfit has been extremely helpful in calculating my net profit, revenue, and costs. It even has good integrations that will help with getting the accurate COGS for your store. Vani in customer support is really helpful. I only wish they would add features to deduct ad credit

iLLUSIA
United Kingdom
About 2 months using the app
TrueProfit Real-time Profit & LTV tracking replied June 14, 2025

Hello iLLUSIA store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Vani
True Profit

May 28, 2025

Thank you, Vani, for your prompt and knowledgeable customer support! Truly appreciated the detail and screenshots to guide me through everything, step-by-step. The app itself is very thorough and intuitive. Significantly better than anything else we've tried and extremely valuable to help us make strategic business decisions.

Squid Socks
United States
16 days using the app
TrueProfit Real-time Profit & LTV tracking replied May 31, 2025

Hello Squid Socks store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Vani
True Profit

April 23, 2025

Their 'customer' metric in LTV reporting includes all records in Shopify, regardless of whether that person has made a purchase or not. It messes up the LTV metrics and makes the reporting unusable. It's one of the most feature-rich platforms I've tried, and would have stayed if the 'customer' metric in LTV reports excluded records of people who have never purchased.

[yellow tail] Wines
Australia
8 months using the app
TrueProfit Real-time Profit & LTV tracking replied April 28, 2025

Hello Dan McMillan,

Thank you for your honest feedback. We truly understand your concern about the LTV report, including all customer records, even those without purchases.
While we're glad you found the app feature-rich, we're genuinely sorry this reporting limitation made it unusable for you.

That said, we’re continuously working to refine this feature and would love the chance to make it better for you. In the meantime, we hope you might consider giving the app another try to explore its core features — many of our users have found great value in them beyond the LTV reporting.

We’d be happy to support you along the way if you decide to come back. Your insights are truly valuable in helping us grow.

Best regards,
Harper
True Profit Team

January 14, 2025

Great app - does pretty much everything we need it to. It offers a lot more features compared to the Shopify dashboard.

Super helpful support, and shout-out to Vani who helped with my latest case - available to help solve my problem within a few mins.When features aren't currently available in the app, they clearly want to know more so they can investigate and make the app better. Great service overall!

Vyne
United Kingdom
Almost 2 years using the app
TrueProfit Real-time Profit & LTV tracking replied January 15, 2025

Hello Vyne store admin,

We truly appreciate your kind words! We're so glad to hear that you've had a positive experience.

We like to inform you about our Custom Cost feature, which allows you to add any additional expenses you may incur, such as packaging, handling, or other operational costs. This feature gives you the flexibility to track and manage all your costs, ensuring a more accurate view of your overall profitability.

If you have any further questions, feel free to reach out to us via live chat or at support@trueprofit.io.

Best regards,
Shiro
True Profit

January 9, 2025

I have been using Trueprofit to consolidate our reports from different stores. The customer support is amazing. Vani helped us out fixing some custom taxes issues to report our net profits the right way. I highly recommend it.

Glød Copenhagen
Denmark
5 months using the app
TrueProfit Real-time Profit & LTV tracking replied January 10, 2025

Hello Glød Copenhagen store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Vani
True Profit

October 15, 2024

I was with another popular profit app for a long time, but they recently stopped providing 'real' support, so was looking for a different app.

Came across TrueProfit and I must say that this is the new best profit app there is. Special thanks to Lewis for helping me setup my complicated shipping costs.

Baby Knits
Netherlands
21 days using the app
TrueProfit Real-time Profit & LTV tracking replied October 16, 2024

Hello Baby Knits store admin,

Thank you so much for your kind words! We're excited to share our Quantity Break feature with you.

This feature helps you calculate the Cost of Goods Sold (COGS) and shipping costs more accurately by applying tiered pricing based on the quantity of products sold. It’s a great tool for enhancing cost management and optimizing your pricing strategies.

If you have any further questions, please get in touch with us via live chat or at support@trueprofit.io.

Best regards,
Lewis
True Profit

May 3, 2024

Attention all business owners! It's essential to double-check the accuracy of your refund versus returns data. Shopify's financial summary counts all return requests as issued refunds, which can be misleading. Not all return requests are accepted, and not all approved returns end up refunded. Stay vigilant to ensure more precise results. I've discussed this concern with the TrueProfit team, but they believe making changes now isn't practical. So, choose wisely. Accurate net profit reporting is crucial for all of us.

Apollo Moda
United States
About 1 month using the app
TrueProfit Real-time Profit & LTV tracking replied May 6, 2024

Hello Apollo Moda store admin,
We deeply regret the issues you've experienced with the data in our app. We understand that it does not currently meet your specific requirements, particularly in relation to aligning with your needs for metrics such as "Refund and Return." Our aim has always been to ensure that our app aligns seamlessly with Shopify's total sales report, and we recognize that this falls short of your expectations when you require alignment with Shopify's Payments report.

Your feedback is incredibly valuable to us, and we assure you that our team is carefully considering your suggestions for potential updates in the future to serve your needs better.

Once again, we apologize for any inconvenience and appreciate your understanding. Should you have further feedback or questions, please do not hesitate to contact us directly via support@trueprofit.io

Warm regards,
Harper
True Profit Team

May 2, 2024

I tried all the different profit apps, and landed on this one as my favorite. While some of the others have slicker dashboards and cleaner email reports, True Profit provides great data, plus the pricing is better than the other apps. They're lacking some features when it comes to shipping options, like being able to account for standard vs express costs (currently they can't pull that data). But they seem to be working on things constantly, so I'm sure it will be there one day. Chat help is very fast and very helpful, which is much appreciated.

Nerdy Ink
United States
26 days using the app
TrueProfit Real-time Profit & LTV tracking replied May 4, 2024

Hello Nerdy Ink store admin,

Thank you so much for sharing your experience. We currently have a Marketing Attribution feature, which records events and reports conversion data cross-channel for all of your ad channels. We believe it is a powerful tool for your performance marketing efforts. The feature is accessible to users of the Enterprise plan only. Please visit this link for more information about this feature.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please do not hesitate to reach out to us via our live chat or email us at support@trueprofit.io.

Best regards,
Vani
True Profit

April 19, 2024

I've been using this app for a week and absolutely love it. I now know at any given moment how my shop is performing. It took some setting up, but the team guided me through and made the whole set up process very straightforward. Also any question I've had, the team have gotten back to me immediately. I use Facebook and Google ads. Before TrueProfit I was keeping track of my spending and profit in manual spreadsheets which would take ages and often not be totally accurate. Now, at the click of a button I can see how much I'm spending, vs money coming in. This puts my mind at ease or gives me the info to make changes. Honestly, it's a game changer and I would recommend this to anyone who uses Shopify, especially if you run paid ads. Thank you TrueProfit team!

Brindly
United Kingdom
7 days using the app
TrueProfit Real-time Profit & LTV tracking replied April 20, 2024

Hello Brindly store admin,
Thanks for sharing your experience. We currently have an update on Product Analytics version 2, which provides more details on each product. Product Analytics will assist you in analyzing data on all your products to find out which are the most popular. The feature is accessible to users of our Advanced Plan and higher. Please visit this link for more information about this feature.
https://help.trueprofit.io/en/article/product-analytics-overview-v2-1vpb6qk/

If you have any further questions, please do not hesitate to contact us via live chat or email us at support@trueprofit.io.

Best regards,
Grace
True Profit

March 13, 2024

Perfect app for tracking all my sales. Can't find anything else that can compete with this and so far support has helped me get going. An example would be support helped me catch some things before I even realized I needed to do them. Just an outstanding app and customer service!

Sinz's
United States
4 days using the app
TrueProfit Real-time Profit & LTV tracking replied March 14, 2024

Hello Sinz's store admin,

Thank you so much for sharing your experience. We currently have a Marketing Attribution feature, which records events and reports conversion data cross-channel for all of your ad channels. We believe it is a powerful tool for your performance marketing efforts. The feature is accessible to users of the Enterprise plan only. Please visit this link for more information about this feature.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please do not hesitate to reach out to us via our live chat or email us at support@trueprofit.io.

Best regards,
Vani
True Profit