Reviews (918)

Overall rating
4.9
Counts per rating level
  • 98% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for seeing true net profit in one place, combining COGS, ad spend, shipping, fees, and refunds. They highlight detailed per-order and product P&L, strong COGS and shipping cost management, and accurate ad spend integrations with Meta and Google. Many report better decisions, clearer unit economics, and that it replaces spreadsheets. Support is described as fast, proactive, and very helpful with setup.

January 20, 2026

The new features in TrueProfit have been extremely helpful for our store. The transaction fee syncing with Stripe works much better now, and the overall reporting feels more accurate and reliable.

What I appreciate the most is the support team they are fast, friendly, and genuinely committed to solving any issue. The DEV team followed up closely, explained everything clearly, and made sure everything was working properly on our side.

Highly recommended. Excellent app and even better customer service.

Wellfood
Mexico
Over 1 year using the app
TrueProfit Real-time Profit & LTV tracking replied January 21, 2026

Hello Wellfood store admin,

Thank you so much for your kind words! We're glad to know about your positive experience with our app.

We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app

Best regards,
Grace
TrueProfit Support Team

April 18, 2026

excellent support and app, thanks Vani

Sac Cabine
United Kingdom
4 months using the app
TrueProfit Real-time Profit & LTV tracking replied April 18, 2026

Hello Sac Cabine store admin,

Thank you so much for your kind words! We’re thrilled to hear about your positive experience with TrueProfit.

We also wanted to let you know about helpful feature: Transaction Fee Sync. This automatically pulls transaction fees directly from Shopify Payments and PayPal, giving you more precise profit calculations without the need for manual updates.

You can learn more about how to set it up here:
https://helpdesk.trueprofit.io/en/articles/11325244-set-up-transaction-fees

Best regards,
Vani
TrueProfit Support Team

December 1, 2025

TrueProfit hat unserem Unternehmen wirklich geholfen – vor allem durch die genaue Gewinnverfolgung, die klare Aufschlüsselung der Ausgaben und die übersichtlichen Analysen, die unsere Entscheidungen deutlich einfacher machen.

Der Kundenservice ist hervorragend. Besonders Durra hat uns mit schneller, freundlicher und sehr kompetenter Unterstützung überzeugt. Wir empfehlen TrueProfit absolut weiter!

NEO CALM
Germany
About 1 month using the app
TrueProfit Real-time Profit & LTV tracking replied January 7, 2026

Hello NEO CALM store admin,

We appreciate your lovely feedback! It's truly great to know about your positive experience with our app so far.

By the way, we also wanted to let you know about a helpful feature: Ad Spend Sync by Campaigns using Custom Rules. This allows you to customize how your ad spend is tracked based on specific campaign rules, giving you more accurate performance insights.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11325240-set-up-ad-spend-sync-by-campaigns-using-custom-rules

Best regards,
Durra
TrueProfit Support Team

September 18, 2025

I cannot login to the app since few days. There is no support response. Beside this, the app has errors all the time. Wrongly counts ad spend, returns etc.

BeShaped
Poland
5 months using the app
TrueProfit Real-time Profit & LTV tracking replied September 18, 2025

Hi Beshaped team,

We’re sorry to hear about your experience. Our team responded promptly to your support request and followed up multiple times with clear login instructions and an offer for a direct support call.

Please note: If your Shopify store is connected to a TrueProfit account created using an email address, you won’t be able to access the app directly from your Shopify admin.

In this case, you can log in via our web app at https://app.trueprofit.io
using the registered email and password associated with your account.

We remain available if you need any further help. Your feedback is important to us, and we’re committed to improving.

Best regards,
Harper
The TrueProfit Team

August 18, 2025

TrueProfit has been a game-changer for my Shopify store. I was struggling to get a clear picture of my real profit, drowning in a sea of spreadsheets and complex costs from Shopify Payments, PayPal, and ad platforms. This app solved all of that in a heartbeat.

It provides a crystal-clear dashboard showing my exact net profit, allowing me to make smarter business decisions. But what truly sets TrueProfit apart is their customer support.

I had an issue setting up my costs and reached out to their team. I was fortunate to be helped by Durra. Her assistance was nothing short of amazing—she was incredibly fast, patient, and knowledgeable. She guided me through the process step-by-step and made sure I fully understood how to get it right.

TrueProfit is an outstanding app, and the support I received from Durra made the experience even better. Highly recommended!

Luntra™
United States
4 days using the app
TrueProfit Real-time Profit & LTV tracking replied August 20, 2025

Hello Luntra™ store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We also wanted to let you know about a helpful feature: Ad Spend Sync by Campaigns using Custom Rules. This allows you to customize how your ad spend is tracked based on specific campaign rules, giving you more accurate performance insights.

You can learn more about how it works here:
https://helpdesk.trueprofit.io/en/articles/11325240-set-up-ad-spend-sync-by-campaigns-using-custom-rules

Best regards,
Durra
TrueProfit Support Team

August 3, 2025

The support is also fast and incredibly helpful. I had an issue setting up my shipping costs, and Durra helped me out. She didn’t just give advice, she actually took the time to understand my setup and did it for me. Amazing support!

I tried different solutions, but TrueProfit is the best. It may be more expensive than others, but the alternatives offer far fewer integrations and functionalities. With TrueProfit, I can track every single cost precisely down to the cent, so I always know the exact KPIs of my brand.

Ourea
United States
8 months using the app
TrueProfit Real-time Profit & LTV tracking replied August 5, 2025

Hello Ourea store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Durra
True Profit

Edited May 15, 2025

TrueProfit has truly been a game changer for my business. It gives me a crystal-clear overview of all the important numbers – from profit margins and product costs to ad spend and real-time performance. The interface is super intuitive, and everything updates automatically, which saves me a lot of time and stress.

What really makes TrueProfit stand out is their amazing support team. I had a few questions when I started using the app, and Vani from customer support was incredibly helpful. Quick responses, very knowledgeable, and made sure I was fully set up and confident using the app.

I highly recommend TrueProfit to anyone who wants to have full control over their numbers and truly understand their business!

RazorAction
Sweden
29 days using the app
TrueProfit Real-time Profit & LTV tracking replied April 17, 2025

Hello RazorAction store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here.
https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/

If you have any further questions, please contact us via live chat or at support@trueprofit.io.

Best regards,
Vani
True Profit

Edited October 13, 2026

We noticed that refunds in TrueProfit didn't match our Shopify data – only about a quarter of our refunds were showing up. We reported it with a few example orders, and Durra from the support team picked it up right away, had the issue fixed by the dev team within three days, and walked us through the right calculation settings so the numbers now match Shopify. Clear communication and a quick, competent fix – thank you, Durra!

Moonlight Mansion
Germany
Over 1 year using the app
TrueProfit Real-time Profit & LTV tracking replied April 4, 2025

Hello Moonlight Mansion store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We’d also like to inform you about our COGS Quantity Based feature, which allows you to track and manage your cost of goods sold (COGS) at different quantity tiers. This feature provides a more detailed view of your profit margins, especially when purchasing in bulk or offering discounts based on quantity. It’s designed to give you more control over your pricing and costs, ultimately optimizing your overall profitability.

If you have any further questions, feel free to reach out to us via live chat or at support@trueprofit.io.

Best regards,
Vani
True Profit

March 27, 2025

Great app and helpful support!
I'm really enjoying this app so far. It's been very useful for tracking my product costs (COGS) and understanding my store’s profitability better. The interface is clear and easy to use, and the support team has been super helpful and quick to respond whenever I had questions. Highly recommended for anyone looking to manage their costs more efficiently!

Pulseras de Ámbar de Chiapas y Minerales
Mexico
10 days using the app
TrueProfit Real-time Profit & LTV tracking replied March 28, 2025

Hello Pulseras de Ámbar de Chiapas y Minerales store admin,

Thank you so much for your kind words! We're thrilled about your positive experience.

We’d also like to inform you about our COGS Quantity Based feature, which allows you to track and manage your cost of goods sold (COGS) at different quantity tiers. This feature provides a more detailed view of your profit margins, especially when purchasing in bulk or offering discounts based on quantity. It’s designed to give you more control over your pricing and costs, ultimately optimizing your overall profitability.

If you have any further questions, feel free to reach out to us via live chat or at support@trueprofit.io.

Best regards,
Vani
True Profit

February 19, 2025

Vi har hatt en fantastisk opplevelse med True Profit! Appen gir oss nøyaktig innsikt i vår lønnsomhet og hjelper oss med å ta bedre beslutninger for vår bedrift. Brukergrensesnittet er intuitivt, og dataene presenteres på en enkel og oversiktlig måte.

I tillegg har supportteamet vært utrolig hjelpsomme og raske til å svare på spørsmål. Harper og teamet har virkelig gjort en forskjell ved å gi oss god veiledning og sikre at vi får maksimal verdi ut av appen.

Anbefales på det sterkeste for alle Shopify-butikker som ønsker full kontroll over økonomien sin!

J&K Shop
Norway
6 months using the app
TrueProfit Real-time Profit & LTV tracking replied February 20, 2025

Hello J&K Shop,

Thank you so much for your kind words! We're thrilled to hear about your positive experience with us.

We’d also like to introduce you to our Shipping Cost by Weight feature, which allows you to calculate shipping fees based on the weight of the products in each order. This feature can help streamline your shipping process and ensure accurate costs for both you and your customers. It’s a great tool to optimize your shipping strategy and enhance the overall customer experience.

If you have any further questions or need assistance, please contact us via live chat or at support@trueprofit.io.

Best regards,
Harper
TP: True Profit Analytics