Variant Option Product Options

Variant Option Product Options

Reviews (638)

Overall rating
4.6
Counts per rating level
  • 89% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for offering unlimited, flexible product options beyond Shopify’s limits, especially for complex, customizable products. They highlight conditional logic, varied option types (swatches, text, file uploads, date pickers, pricing sliders), and add‑on pricing for paid upgrades. Many find it intuitive, stable over years of use, and reliable across themes. Support is frequently praised for fast fixes, custom styling, and preserving setups through updates.

April 19, 2023

By far the best customer service experience I have ever had. I had an issue with orders not having detail variances coming through. Send an email and almost immediately got a response and a list of how to fix the issue. Thank you so much for your great customer service and helping me understand.

Kunkle's Custom Apparel
United States
About 1 year using the app
September 8, 2021

If I could give them more than 5 stars I would! Total game changer for my shop and customer service is top notch. I love all the options I am now able to offer my customers and it is super easy to add and change options. They actually follow up and make sure my question was resolved and super prompt!

Furever Kennedy
United States
3 months using the app
June 8, 2020

Could not be happier with this app and Relentless. Have used this app on a couple Shopify stores. Has worked great to improve the shopping experience. The couple times we had minor issues that we thought might be linked to BCPO, Relentless responded very quickly to address and correct the problem.

AnkhGear
United States
18 days using the app
September 22, 2020

Great app if you need more than 100 variants in your store. Even if you have less it's much easier to configure variants with this app and you can copy settings and not have to setup each item separately. Had a small display error and Jon/Martin resolved it extremely quickly. Keep up the good work guys!

O'Neill Brothers Racing
United States
7 days using the app
November 27, 2022

Great app functionality with excellent customer service. The app is easy to use and allows product options to be added quickly and effectively. I had a few issues with the app and my store theme but Martin and Jon were able to resolve my issues quickly. I look forward to continue using this app for my store.

cozy haus
United States
15 days using the app
October 30, 2020

I definitely like the app and think it's a big help, though I'd really like the option to change swatch/image sizes for each product...hint hint. The customer service has been great and to me, that is as valuable as the product functionality. I also signed up for their Size Chart app and am very happy with it!

BRETT LAUREN
United States
About 1 month using the app
Relentless Apps replied November 18, 2020

Hi Brett you are able to do this with code :)

https://www.relentlessapps.com/kb/how-to-i-change-the-size-of-the-color-swatches-or-image-swatches/

November 12, 2021

I needed to implement conditional logic to Shopify variants - if someone selects a specific option; then only certain variants are available. Also was looking for better styling. Found all of it here and had fast and immediately helpful support for my 2 setup questions - great app, I purchased it for my 3 stores.

Rouge
Canada
1 day using the app
April 9, 2020

We had an issue with our shopping cart not updating the pricing for additional virtual options. The Relentless Apps team helped us determine there was another app that was conflicting and helped configure our theme to get everything working. Great support, quick response, professional help. Thanks Relentless Apps!

Shaia Medical Heritage Apparel
United States
5 months using the app
Edited September 2, 2020

Really happy with this APP and the customer service. We could not operate our website without the app as most of our Items are personally customised.
It works really well and any questions we have... are answered quickly and efficiently by the technical team. Highly recommend!!

Nick Broujos, MD JAKO Ireland.

Jako Ireland
Ireland
3 months using the app
Edited November 30, 2021

I use this app on two websites to show variant swatches. Jon and Martin were able to help me show inventory quantities as well. They are helpful and attentive, and have persevered to ensure that my issues were resolved. I once needed help after work hours, and they made sure my emergency was resolved! Thank you both

The Yarn Room
South Africa
Almost 3 years using the app