Variant Option Product Options

Variant Option Product Options

Reviews (638)

Overall rating
4.6
Counts per rating level
  • 89% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for offering unlimited, flexible product options beyond Shopify’s limits, especially for complex, customizable products. They highlight conditional logic, varied option types (swatches, text, file uploads, date pickers, pricing sliders), and add‑on pricing for paid upgrades. Many find it intuitive, stable over years of use, and reliable across themes. Support is frequently praised for fast fixes, custom styling, and preserving setups through updates.

August 13, 2020

We are in the process of rolling an existing e-commerce store from one platform over to Shopify. To do that, we needed a suite of apps to help us get up and running quickly and the team at Relentless Apps has been a big part of that.

Rather than just installing a plugin and rolling with whatever odd behaviors occur, Relentless Apps responded to (and fixed!) a few conflicts with our theme while we were still in the 'Free' trial period of their app. Moreover, they happened to identify a problem inside of our theme's code itself, which the theme developer was then able to fix quickly.

Not only does this demonstrate an impressive technical grasp of e-commerce platforms, but it shows a genuine desire to offer terrific service.

Nationwide Office Furniture
United States
About 6 hours using the app
March 28, 2022

Use Variant Option Product Options by Best instead!
This app, by Relentless Apps, was the first one to do Image Swatches that I came across when I was first opening my shop, and I wish I never had added it. When I first got it, it was free, and I could use the Image Swatches for free as well, but eventually they decided to bump up their price to take advantage of fools like me who didn't have time to search for another app.
The interface is infuriating and difficult to use, it's very counter-intuitive, has almost no visuals at all, at least, it didn't up until the moment I uninstalled it on March 28, 2022. You have to scroll through huge columns of text, you cannot search for your items by collection or tag, the only way to do anything in the app is to know the exact names of your items. The "Duplicate" option is phrased in a confusing way, so you can't tell if you're selecting the item you wish to copy or the item you wish to copy TO, it doesn't always work, and you can barely tell if it's done anything or not. You have to search for the item AGAIN, by its full title, to then click on it, and see if the change was made.
I was able to accept all of these flaws because it was free. But for the last many months, without my really knowing, this app was costing me nearly $10 a month! Horrifying!
The other odd thing I noticed was the name would change every now and then, which I found strange, but didn't think anything of it. Now that I see it has the same name as another app, which has all of the same features FOR FREE, and guaranteed to always be free. My guess is that they changed the name, probably multiple times, to try to match this other app, to trick more hapless fools like me into getting it, and then charging them nearly $10 a month for an app that barely functions. tldr: Get the app by Best of the same name. You won't be disappointed.

Foxes and Ravens
Canada
Over 1 year using the app
Relentless Apps replied March 28, 2022

It doesn't sound like you are talking about our app. We have only ever offered a free version for development stores. When you installed the app you selected a subscription plan and accepted the monthly charges. For the Basic Plan, it is $8.99. We have kept our prices the same since we built the app in 2017.

The free app you are talking about actually copied our app and functionality. The reason why it is free is they try to funnel you into their paid app that offers price add-ons and more features. They also copied our app name and the colors of our logo. It is a shame that Shopify lets companies completely copy your app but there is nothing we can do about it at the moment.

For searching for the product you can easily find the product by searching the title or you can find your product in Shopify and then click our app from there to edit the product.

You can also use our global options to add color swatches, image swatches, or buttons to all of your products.

I am sorry the app didn't fit your needs. We are always working on improving our app and making it better for everyone.

I looked for any recent emails from you but I couldn't find any. We are always here to help with fast support.

If you want to give our app another try send us an email at contact@relentlessapps.com and we will make sure everything is working correctly for you.

Edited February 19, 2020

5 star support! Good app but mis-charged some of my customers due to speed issues with the check out - quickly resolved by reaching out to support for a code change. Exciting to hear that the "discount code" box disappearing issue will soon be resolved too.

Rogers Design & Create
New Zealand
23 days using the app
Edited February 21, 2020

Love the app. Does what it's supposed to do and is easy to understand. Tried another competing product before installing this one and it was completely impossible to even get started. Highly recommended for anyone looking to add custom combos or add-ons to their product pages.

tinyislandmaps
Hong Kong SAR
4 days using the app
Edited February 3, 2020

Great app! This We have used other customizing apps but none have given the breath of options that Best Custom Product does. Perfect for customization's that require images and swatches and it looks great and functions well too! Easy to use and the support is always super quick and always helpful.

Pretty Little Party Shop
United Kingdom
3 months using the app
November 2, 2022

This app provides a lot of flexibility for options. Better than the others I tested or looked at. I needed something to handle a variety of option types like upload, image swatches, yes/no choices, custom text. I was able to do 99% of what I wanted with this and it was very easy to set-up. Highly recommend!

Clearly Loved Pets
United States
16 days using the app
December 12, 2019

This app does provide a way to customise the product options and it was really easy to use. It has the conditional logic that I was looking for. However a huge drawback is that I am unable to connect a product image to the product selections. I am afraid that if this isn't resolved I will have to look for another app, it is a non negotiable for me. But it was easy to use and looked good in my Shopify store, so if you don't need to connect images then it is a good option for customisation.

Paper+Flower
Australia
About 1 month using the app
Relentless Apps replied December 12, 2019

Our app can load an image associated with a variant if you are using Shopify Options. Sometimes certain themes need some code to make that compatible.

Can you contact us here https://www.relentlessapps.com/contact/ or send us an email at contact@relentlessapps.com and we can fix the issue for you.

July 18, 2020

So many problems with this app.

Firstly, options are difficult to organise. Once you add an option e.g. size to Tshirt A, you can duplicate it to Tshirt B easily. But if you suddenly forgot to add the colour option on Tshirt A, duplicating Tshirt A to B will replace all of Tshirt B's unique options, different from Tshirt A. This was extremely annoying as I could not duplicate only one option.

You must pay for an external app to have discount code box enabled. If you don't, there's no discount box.

I ran into the issue where orders came in without price add-ons. I lost money from that and the customer service said they tried their best but could not figure out why my orders would randomly be placed without price add-ons. This is the absolute worst, it happened twice, out of 10 orders and that's enough to make me delete this app.

Customer service was not replied in the nicest manner. I've had better support from another app I found that is better than this for much cheaper, where they could show me screenshots and videos of how to change something.

Don't waste your hours adding all the options and then having your website close down for a week to figure out the problem.

Pros: I like all the options and the look, especially with the instructions type option where I can add a photo to help shoppers understand the option better.

Could be better, honestly.

The Sleek Hound
Singapore
10 days using the app
Relentless Apps replied July 30, 2020

I am sorry the app didn't work properly for you Shirley.

With hundreds of themes and thousands of apps there are endless possible compatibility problems. We are constantly improving our app to fix any problems that come up.

We realize that the duplicate tool doesn't fit every users needs and are creating something that will. We are already working on a better system to control product options for multiple products, and collections.

Thank you for your kind words about how the app looks. As a web designer for many years I am proud of the look and usability of the app.

Let us know if there is anything we can do to help you in the future.

- Jon
Relentless Apps

March 10, 2020

I absolutely LOVE this app. I have several products where I need the customer to input information. Now I can set this to require that information before they can add it to cart, saving me hours of time, email back and forth, and potential missed orders. The additional "add on" feature is definitely going to increase sales.

I had a little glitch with this app being blocked by another app and Martin quickly figured out the issue. All around this is one of the best apps we've added to our site and the best service we've received. Thank you!

LeahDay.com
United States
6 days using the app
January 29, 2020

Originally I was looking for long term options that didn't require a monthly app fee, however this has been so worth every penny! I had tried so many solutions to my issue of needing to gather custom product data for my Shopify store. Originally I wanted a Typeform, I've tried Zapier, and many automated custom information funnels. This app has everything you'll need and more. It makes me want to offer even more customization on all my products because it is simple and easy. Not to mention the customer service has been phenomenal helping explain anything I've needed guidance on. Thank you Jon and Martin!

Starborn Patterns
United States
5 months using the app