Reviews (147)

Overall rating
4.8
Counts per rating level
  • 93% of ratings are 5 stars
  • 2% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 4% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this as a high‑ROI A/B testing and CRO tool that drives clear revenue gains, including double‑digit conversion lifts and six‑figure incremental revenue. They like the no‑code, drag‑and‑drop editor, fast test setup, and strong analytics for A/B, multivariate, and personalization campaigns. Many use it for upsells, cross‑sells, and product recommendations, and consistently praise the strategic, hands‑on support team.

July 30, 2025

Easy integration, makes CRO testing much simpler and faster. Their team is very hands-on and proactive, making it that much better of an experience. We love Visually because it requires no dev work in the early stages of testing. You're able to test changes to the site and only invest the time in building into your theme AFTER you have a concrete result. The best I've worked with!

TUSHY
United States
4 months using the app
July 27, 2025

Visually has been such a great tool for our brand and Maddie has been extremely helpful through the process! We tested cart and PDP upsells and both have resulted in increase AOV. Highly recommend!

Team Supercrew
United States
2 months using the app
July 21, 2025

Having worked with many A/B testing platforms, Visually by far has been the most comprehensive and easy to use platform on the marketplace. Their support team is A+, always available on Slack and they step in whenever needed. Highly recommend for brands looking to get started with A/B testing.

Felina
United States
9 months using the app
July 21, 2025

Visually.io has been a game changer in how our small team handles and executes A/B test and site personalizations. We can get a test up and running in hours not days. Which was not true with our former tool that was very dev heavy. The editor is easy to use and the Visually team is fantastic to work with. Highly recommend!

Miraclesuit
United States
9 months using the app
Visually.io replied April 26, 2026

Appreciate you sharing this! That shift away from dev-heavy workflows is a big one and we know how important it is for smaller teams to be able to execute A/B testing roadmaps quickly without bottlenecks, so it’s great to hear the platform (and team) are helping you do just that with your CRO.

July 11, 2025

Great app. Easy interface. Amazing support. For beginners and intermediate split test users, this is the go-to app.

Editing, adding, and creating new experiences is easy. Even if troubles arises, their support will back you up immediately and promptly.

One thing I'm missing is the available options for already-available features. But I know for a fact, they are already planning to expand on this. So that's great!

I will say though, I'm a bit bummed that the app doesn't take into account users who might be included in multiple split tests running simultaneously. This means one user could be part of various split tests, essentially skewing the test results as you don't know if either test is the cause to changed behaviour. You have to be very specific on where and towards whom you're running the test, keeping it very isolated.

Would still recommend.

Organic Basics US
Denmark
About 1 year using the app
July 7, 2025

Visually.io makes on-site testing and personalization super intuitive. The visual editor is easy to use, even for non-developers, and it speeds up our workflow significantly. Great for quick iterations and A/B tests without heavy dev work.

Boka
United States
4 months using the app
May 8, 2025

Having used several testing platforms in the past, I’ve been particularly impressed with Visually. Our team values speed and agility, and Visually enables us to launch tests instantly—without relying on developer resources. The Visually team has been responsive and collaborative, helping us uncover insights and optimization opportunities that we might not have found otherwise. Finding the right A/B testing platform has empowered me to develop a CRO roadmap focused on high-impact initiatives, and I’m excited to continue testing and discovering new growth opportunities.

Allegiance Flag Supply
United States
2 months using the app
May 5, 2025

After testing multiple other A/B testing and upsell apps, I can confidently say that Visually is the far and above my favorite. The editor is so easy to use, and if I ever do need a little bit of coding help, their support and dev teams are there super quick and amazing to work with. This app has been a game changer both for optimizing the UX of our website and increasing revenue through upsells. Every person on their team is wonderful and truly wants to see your brand succeed. Could not recommend them enough!

RipSkirt Hawaii
United States
7 months using the app
April 29, 2025

Could not love Visually more — it’s by far the best A/B testing platform I’ve used in my 15+ years in ecommerce. It’s intuitive, backed by exceptional support, and offers incredibly robust data and insights you won’t find elsewhere. It’s especially powerful for subscription-focused testing, audience segmentation, and so much more. A total game-changer.

ARMRA
United States
29 days using the app
March 27, 2025

Visually has helped us build our CRO program from the ground up with strategic guidance, execution, and reporting. We've already seen 6 figure incremental revenue gains in just a few months. Their platform is very easy to use and their support is amazing.

Benchmade Knife Co.
United States
4 months using the app