Orderly Emails ‑ Templates App

Excellent app with great support. Easy-to-use email templates that integrate seamlessly with Shopify and Zapiet Store Pickup and Delivery. Saves us time and keeps our communications polished. Highly recommend.

A serious incident with significant consequences.

Following an update to the OrderlyEmails app, a bug caused multiple collections in my store to be permanently deleted. These were not temporary disruptions, but several years of carefully built collection structure, navigation logic, and SEO-related work.

The data could not be recovered — neither by the app developers nor by Shopify — and the only “solution” provided was partial information based on third-party archived snapshots, which was not sufficient to accurately rebuild what was lost.

While the team acknowledged the bug, the response was ultimately limited to referring to terms and conditions, with no meaningful support or compensation offered despite the scale of the impact.

As a merchant, this raises serious concerns about data safety, accountability, and how critical incidents are handled — particularly for apps carrying the “Built for Shopify” badge, which implies a higher level of reliability and trust.

As others have mentioned, all my categories, collections and menu structure was wiped out by a catastrophic Orderly Emails glitch.

I did a quick remap of my best sellers, but it will take days to remap the rest of my store. My sales have dropped dramatically since this happened. I removed the app from my store. Their only response, was "ooops, sorry."

Orderly email stuffed our website yesterday by deleting collections. One wonders why it has write access to a website without permissions - apologies are great and to fix it, I have to contact some other app provider. What happened if backups were not available - who is responsible ?

Great app and support!

Absolutely devastated. I dont think I have ever left a negative review before but people need to be warned to not use this app. Very damaging. Every collection and menu was deleted from my store. Years of SEO deleted and sales have obviously been affected. No solution in sight. Communication was shocking and completely unhelpful.

This app recently deleted multiple collections in our online store, damaging our online sales. We didn't even know that they had access to do this, which tbh looking at the permissions they did not. Its like they hacked our store in some way and then started deleting our collections which were actually product pages. Had Shopify not contacted us to tell us there had been an issue with this app we may not have noticed. Shopify said in their comms that Orderly would be in touch, they haven't. DO NOT install this app, if we didn't have a savvy Ops Mgr on board we may have taken longer to notice this issue and suffered further losses. Many businesses have been impacted.

Stay away from this app and this company at all costs. They "accidentally" deleted dozens of collections from our Shopify store which in turn broke many pieces of our website. Whats worse is they couldn't care on helping you try and recover your data. Monumental mess up. Shocking.

After sitting idle in my store for almost 10 years, this app somehow deleted more than 100 collections. It broke major parts of my website, created unusable pages, and caused serious business damage.

I lost sales, time, and now face a long rebuild of collections, site structure, and search rankings. Extremely frustrating experience.

The hate they're getting is absolutely deserved. You're telling me they deleted collections on March 29th and didn't even bother to email me about it? Why am I first hearing about this from an automated Shopify email on April 2nd? Why does an EMAIL TEMPLATE APP need permissions to create/delete collections in the first place??? This is gross negligence, end of story.