Orderly Emails ‑ Templates App

This app caused widespread and significant damage to many Shopify stores by deleting collections without warning. For those affected, this is not a minor inconvenience - it has fundamentally disrupted site structure, navigation, and product visibility.

In our case, the impact has been severe enough that the website now requires taking offline while we rebuild collections, reconfigure navigation, and restore the overall layout. This is both time-consuming, and costly.

The issue has been described as a “bug,” but the scale of the damage goes far beyond what most store owners would consider an acceptable technical fault. Collections are a core part of any Shopify store, and their removal has knock-on effects across the entire customer experience - including visibility on search engines like Google.

An apology email is not sufficient in situations like this. The response does not reflect the seriousness of the disruption caused, nor the level of responsibility owed to businesses relying on this app.

Store owners place trust in apps to support their operations - not to compromise them. Unfortunately, this experience has significantly undermined that trust.

It's quite unbelievable that Shopify hasn't yet severed their partnership with the developer - both their apps are still available in the app store. Where is the accountability? Shopify are still billing as usual and ignoring store owners. If people needed yet another excuse to find an alternative to Shopify, then this is the very thing!!!

Woke up this morning to having all of my collections deleted by this app as well as my main menu being deleted. No recovery by the looks of things and no idea this was going to happen. Gutted to say the least

App caused significant damage to our business overnight with no warning. Developer never reached out (and still hasn't) with any information. We understand that glitches happen, but not communicating is completely unacceptable.

DO NOT INSTALL. Just like everyone else, this app deleted majority of our collections with barely an apology.
How an email template app has the ability to delete an entire stores collections is beyond me...
Absolutely will be removing this app

This app messed up our store. They deleted over a HUNDRED collections without permission or warning whatsoever! This messed up our loyalty app, links, categorisation etc and there is no way to recover these deleted collections other than to manually set them up again one by one, product by product! We demand an explanation, apology and a resolution for this ASAP.

We experienced the same issue. More than 60 collections were deleted across several of our stores, and it will take days to rebuild everything.

What is particularly concerning is how an email app, which otherwise performs well in its core function, has the ability to delete critical store data. This should simply not be possible....

Will need compenstation for this.

This app deleted most of my collections. Why would an app that just simply helps you create pretty emails even have access to delete collections?

Years of hard work, down the drain due to this app. Was it hacked? Did the developer go rogue? I guess we'll never know since there's absolutely no communication from the developer about this.

This is absolute total fraud. Who knows what else this app has been able to do in the background This developer should be permanently banned from Shopify and legal action taken.

We have been long‑term customers of Orderly Emails, but an incident on Monday at approximately 00:30am caused severe and immediate damage to our business. We tried to provide the company the opportunity to make it right by their mistake; however, sadly we had no choice by their poor handling to write this review.

Due to a bug in the Orderly Emails app, our collections were deleted, which caused our entire website to stop displaying products to customers. As a result, we experienced zero sales, suffered significant revenue loss, and were forced to urgently hire a Shopify expert at our own expense just to get our store operational again.

According to Orderly Emails’ own support team, the incident occurred because a bug in their app unintentionally deleted collections. This was verified in the Shopify store logs. These deletions were executed as “valid API calls,” meaning there were no error logs, no rollback mechanism, and no record of what was deleted. They confirmed they have no copy of our data, are unable to restore anything, and that recovery depended entirely on us and they were not willing to help.

The communication and incident response were completely unacceptable.
Customers reported the issue to our support team and when we made contact with this developers live chat, they already knew of the incident and said they notified Shopify but didn't think it was important to notify their own customers via email.

We received no proactive email notification when the incident occurred. The only public acknowledgment appeared approximately 15 hours later in the form of a small banner within their chat widget, which many merchants would never notice. During this time, we were left chasing support while our store was broken and actively losing revenue. Despite the severity of the incident, there was no direct outreach, no remediation plan, and no clear ownership taken.

In terms of accountability and leadership, we requested a video call with the founder and CEO, who according to their own advice is also responsible for coding decisions. This request was declined, with the explanation that they only offer email support. For an incident that took down live stores, deleted merchant data, and cost businesses real money, this response demonstrates a complete lack of accountability.
Despite a confirmed bug on their side, proven financial losses, and emergency costs incurred to fix their mistake, Orderly Emails refused to discuss compensation of any kind.

There are also serious concerns about development and testing practices. In the company’s own blog, the founder mentions using AI tools (such as Cursor AI) for coding. This raises an unavoidable and serious question: was this destructive code properly reviewed, tested, and safeguarded before being executed on live merchant stores? If an app can delete core store data, lacks an audit trail, has no rollback mechanism, and pushes untested cleanup processes to production, it should not be trusted with live commerce infrastructure.

This was not a minor bug. It was a business‑crippling incident, handled with poor communication, no recovery tools, no accountability, no compensation, and no leadership involvement. If your store relies on collections, products, or uptime, think very carefully before installing this app. When something goes wrong, you are entirely on your own.

This app DELETED half the collections on our website and they have offered no solutions. We lost so many sales. Simply unbelievable.

The app deleted collections from my website without any notice or reasoning. This is not something an app like this should be doing.

I reached out to support and have not heard anything. Extremely upset.