Orderly Emails ‑ Templates App

We experienced a serious incident with Orderly Emails where multiple collections on our store were deleted without warning or authorisation.

Shopify logs confirm the app triggered these actions.

This is an email app — it should never have the ability to delete store collections. There is no warning of this behaviour anywhere, and the damage caused is permanent and significant.

This is extremely dangerous for any live store.

We’ve contacted support and are awaiting a response, but we’ve also seen similar reports from other users.

Use at your own risk — we strongly recommend avoiding this app until they resolve the matter

This app deleted a majority of our collections. We noticed this issue 03/29/26 and contacted Shopify Help Center for assistance because we had no clue why our collections were missing.

Shopify stated it is a "known issue involving the Orderly Emails app, which has caused collections to be unexpectedly removed." From our activity log we can see they went through and deleted it as well.

It is incredibly unprofessional that this company has not emailed its customers to notify them of this issue once they were made aware of it. Why does an email printing application even have permission to access our collections, let alone, delete them?

Absolute Disaster - They Deleted Our Store Data and Can't Fix It. I cannot recommend this app with even a single star. We are currently in the middle of a catastrophic incident caused by Orderly Emails, and their response has been nothing short of negligent.

Their latest update admitted that a "bug" in their app blindly deleted active Collections from our Shopify store. Even worse, they explicitly stated: "we unfortunately have no way of recreating them ourselves."

Think about what this means:

Data Loss: They deleted live business assets (collections) without any confirmation step or safety net.
No Recovery: They admit the data is gone forever because it wasn't "stored in their systems," despite the fact that their app triggered the deletion. This is a massive liability issue.
Terrible Safety Standards: How does an update intended to "cleanup duplicates" result in mass deletion? There were clearly zero safeguards in place.
Telling us to "check the Activity Log" is insulting when the log only confirms that they wiped our data and left us with nothing. This isn't just a bug; it's a fundamental failure of engineering and trust. We have lost weeks of work organizing products, and the vendor has no plan to make us whole.

Do not install this app unless you want to risk losing your store's structure with zero chance of recovery. Save yourself the headache and find a competitor who actually cares about data integrity.

This app caused serious, real damage to our business, and based on what we’re seeing, we are far from the only ones.

A giant "bug" in their system triggered a bulk deletion of collections across our store. This wasn’t a small glitch or a minor display issue. It removed our entire collection structure in a single automated action.

Why that matters, here’s the reality:

Collections are not just “organization” in Shopify. They power:

site navigation

product discovery

landing pages

paid ads

QR code campaigns

email flows

internal linking across the entire site

When those disappear, it breaks everything downstream.

For us, this has impacted:

our website structure

active landing pages

QR codes we’ve distributed at live events

campaigns currently running

ads

SEO

promos

overall customer experience

And we’re still uncovering the full extent.

What’s even more concerning is this:

They’ve now confirmed this was caused by a bug on their end, and that it affected many stores.

But there was:

no warning

no safeguard

no rollback

and no proactive communication

This is not just a bug. This is a failure in how destructive actions are handled.

Even more alarming: they’ve stated their system does not properly log successful API actions like deletions, meaning they can’t even tell merchants exactly what was removed.

That’s a serious design flaw.

If you are using this app, you need to understand the level of access it has and the potential risk. This wasn’t a user mistake. This was an automated process that went wrong and caused widespread damage.

We’re now spending significant time, money and resources rebuilding and repairing what was lost.

Just found out that this app went rouge and deleted almost 50 collection pages, which in turn also deleted any menus linked to those collections.

Now I am spending a great deal of time undoing this mess.

Not happy.

This app permanently deleted ALL of my smart product collections this morning with no warning and no permission. The developer is "aware of the issue." The fact that they allowed this to happen at all is completely unacceptable. Obviously this and all other apps from this developer have been permanently deleted and banned from ever being used on our store in the future. It's been two weeks since this major incident and we haven't heard from the developer with any updates.

Absolutely unacceptable experience. This app caused severe damage to our store by deleting nearly 49 collections from our 10 year old website and altering our entire structure without any authorization. Shopify confirmed that these actions came directly from this app.

This is not a minor issue. It wiped out years of work, destroyed our SEO, and disrupted our business operations. An app designed only for email templates should never have the ability to delete collections or modify critical store data.

There was no warning, no safeguard, and no clear explanation. This raises serious concerns about the level of risk associated with installing this app.

If you value your store, your data, and your SEO, stay away from this app. The damage it can cause is far beyond anything acceptable.

They deleted ALL of my collections from my website and now I have to spend hours fixing everything they broke for no reason.

OK

This app is amazing, the email designs are so great and easy to customize! Luisa was awesome and so helpful! I am very grateful for her help and I couldn't be happier with our new emails!