Reviews (5,776)

Overall rating
3.9
Counts per rating level
  • 56% of ratings are 5 stars
  • 10% of ratings are 4 stars
  • 6% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 23% of ratings are 1 stars
October 29, 2023

This is one of the grand examples not to use 3rd party apps.

The Instagram & Facebook integration for Shopify is incredibly complicated to use. There is basically no support - you can talk to Meta Pro Agents that work overseas, they're lovely and try their best but they don't have enough permissions to actually resolve any issues. They can only raise a case for follow up with what they call their "internal team".

It seems that this app requires a Meta Business verification, which takes up to 4 weeks to process. It needs a verified Instagram account and a verified Facebook page. The Shopify app asks for some business documents and states that shops are validated within 2 business days.

Our shop has been repeatedly rejected, even though the Meta Business Manager indicated that we check all the boxes to be approved for the Shopify integration. Contacting support renders the standard and equally useless info that we don't qualify to be approved. They don't tell you why, which is very frustrating. It took us weeks to figure out, that we have to verify our Meta Business Manager first.

One agent even told us our Instagram account didn't have enough posts and we should just keep posting and see what happens. Ridiculous.

Writing this we're still not approved even though the process is ongoing for quite some time now and we've been talking to five different agents.

What adds to the confusion is that Meta Business needs personal Facebook accounts to manage Facebook pages and Instagram accounts. If you're more than one manager it just messes everything up because different people end up with different permissions. Even once everyone has full permissions for everything they don't properly sync accounts. When logging in with our Instagram account the set cookie prevents us from logging into the business manager. We have to clear cache, use incognito mode or a different browser.

It's beyond comprehension that a company like Meta is unable to provide a smooth, SIMPLE integration with substantial support for their business customers.

GOOGLE is my baseline and I compare everything to them: simple integrations and if things don't work out an amazing, FAST and HELPFUL customer service.

[not] made to last
Australia
3 months using the app
Meta replied November 3, 2023

Hi There!

Thank you for taking time to leave a review. We apologize for the inconvenience caused and would like to assist you with a resolution.

If there's anything else we can do to support you, please reach follow-up with our Business Support team via this link https://help.shopify.com/en/support/topic-select/sales-channels/sell-on-facebook-or-instagram

We can respond to you directly there and ensure you have the best possible experience.

Thank you,
Meta Support

October 12, 2023

Before it was a great app, but now it is not. Not support anything but only sync of product catalog to facebook, even can't share product cards in messenger anymore.

US AUTO
Myanmar (Burma)
9 months using the app
Meta replied October 20, 2023

Hi There!

Thank you for taking time to leave a review. We apologize for the inconvenience caused and would like to assist you with a resolution.

Please contact our Business Support team via this link: https://help.shopify.com/en/support/topic-select/sales-channels/sell-on-facebook-or-instagram

We can follow up with you directly and ensure you have the best possible experience.

Thank you,
Meta Support

October 5, 2023

When disconnect or connect shopify app or also if install new this app. every time create new shopify product catlog in facebook by this app. why not give option for selection catlog so not create new one

Anaara ethnic
India
Over 1 year using the app
Meta replied October 6, 2023

Hi There!

Thank you for taking time to leave a review. We apologize for the inconvenience caused and would like to assist you with a resolution.

Please contact our Business Support team via this link: https://help.shopify.com/en/support/topic-select/sales-channels/sell-on-facebook-or-instagram

We can follow up with you directly and ensure you have the best possible experience.

Thank you,
Meta Support

September 25, 2023

This app is atrocious. I have orders being made through FB and IG, and they aren't syncing with shopify. I also can't fulfill the orders in FB/IG commerce page because it thinks it's connected to shopify, so the API is blocking fulfillment. The worst is, I had no clue there were orders being made until customers contacted my store. The FB/IG commerce page won't event let me refund the orders because it's waiting shopify to pull them. I disabled the meta channel, but it turned itself back on and caused this cluster. You would think for a billion dollar company, they could get their act right.

Danger Close Apparel
United States
Almost 5 years using the app
Meta replied September 29, 2023

Hi There!

Thank you for taking time to leave a review. We apologize for the inconvenience caused and would like to assist you with a resolution.

Please contact our Business Support team via this link:

https://help.shopify.com/en/support/topic-select/sales-channels/sell-on-facebook-or-instagram

We can follow up with you directly and ensure you have the best possible experience.

Thank you,
Meta Support

August 24, 2023

I was busy setting up sales campaigns to promote our products on facebook and instagram - sadly when it came to publishing the campaigns it failed. Upon closer investigation we found that the "shops" disappeared only to find that the whole integrations has been removed with actions saying that the app requires attention. Further to this I was an absolute nightmare to figure out what was happening, I eventually got an article that advised the shops function is removed. Now we don't event have shops on facebook or instagram in our region, which is completely insane. I started the Shopify platform because of the seamless integration with meta. This is no longer the case. Very upset that we can't have shops in South Africa anymore.

Scentuality Studio
South Africa
7 months using the app
Meta replied August 25, 2023

Hi There!

Thank you for taking time to leave a review. We apologize for the inconvenience caused and would like to assist you with a resolution.

Please contact our Business Support team via this link, so we can follow up with you directly and ensure you have the best possible experience:

https://help.shopify.com/en/support/topic-select/sales-channels/sell-on-facebook-or-instagram

Thank you,
[Meta Support].

August 7, 2023

Must be easier to connect and verify the domain having to access the domain and creating txt files must be easier from the beginning, have to wait too much and find solutions on my own.

la forêt coffee
United States
8 days using the app
Meta replied August 18, 2023

Hi There!

Thank you for taking time to leave a review and sharing your experience with us. We appreciate hearing from our customers!

Thank you,
[Meta Support].

July 21, 2023

It works well in bring visitors to my Facebook store. Make sure you add pictures to all your shopify store products and variations to make sure you dont have a failed sync.

Kubota Rebuild Kits
United States
27 days using the app
Meta replied July 28, 2023

Hi There!

Thank you for taking time to leave a review and sharing your experience with us. We appreciate hearing from our customers!

Thank you,
Meta Support

August 1, 2023

I have to say Facebook & Instagram has been very user friendly and has really helped me get my business off the ground. Keep up the goodwork! I hope they continue to keep it user friendly and maybe integrate some easier ways to advertise. Overall a great experience!

Kellico's Gifts
United States
7 months using the app
Meta replied August 18, 2023

Hi There!

Thank you for taking time to leave a review and sharing your experience with us. We appreciate hearing from our customers!

Thank you,
[Meta Support].

Edited January 27, 2025

This app is junk. Slow to load, glitchy, doesn't allow me to easily update our newest items and I only realized this when we started running ads and wondering why we had all these products being advertised that we didn't even sell.

Mad Hatter Industries
Canada
Over 4 years using the app
July 16, 2023

I live and operate my store from Nigeria. I don't know why up till now in 2023, I still cannot operate this sales channel just because of my country of residence. This has extremely limited my Shopify experience since I cannot connect Facebook or Instagram as a sales channel. Hopefully someday you get to trust and list my country so I can utilize this app.

Brown Skin Girl BSG
Nigeria
Almost 4 years using the app
Meta replied July 18, 2023

Hi There!

We apologize for the inconvenience caused and thank you for taking time to leave a review. Please contact our Business Support team via this link if you have any other questions regarding country eligibility:
https://help.shopify.com/en/support/topic-select/sales-channels/sell-on-facebook-or-instagram

Thank you,
Meta Support