Reviews (191)

Overall rating
4.8
Counts per rating level
  • 91% of ratings are 5 stars
  • 4% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 3% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants say this app is excellent for complex product customization beyond Shopify variants, including measurements, engravings, bundles, and add‑ons with up‑charges. Conditional logic and real-time visual previews are frequently praised for building sophisticated product builders and boosting sales. Merchants find the interface intuitive, setup efficient, and pricing fair. Long‑term merchants highlight strong reliability, clear documentation, and fast, hands-on support with theme tweaks and advanced logic.

Edited January 17, 2018

This is a great app to use if you are looking to add more options to your products. I just started using it for my website and it does exactly what I was looking for and then some! It's also easy to learn how to use, they show you exactly what to do and it's simple to navigate. It's fairly easy to get it installed into your store, I had some trouble though, but the support team was of great help and fixed my problems for me within a few hours after I notified them of the issues. I highly recommend it!!

Til Valhalla Project
United States
1 day using the app
November 29, 2016

This app is wonderful & functions straight out of the box. It's resolved all of our "variant" / customisable product issues (an area where Shopify really lags behind) & even inspired us to add a few new products, just because we can (those conditional fields are so useful!)

Brad, Jason and the support team really went above & beyond to help out with a (very specific) request we had for our store - added a minor code tweak for us & got it done within 24 hours. Amazing service. Cannot recommend this app enough.

Naturesenergy
Australia
6 months using the app
Edited April 21, 2020

I've been using this app for many years now and it's been a game changer for my business. We sell many items with custom specs that simply cannot be achieved using native Shopify options. That's where this app shines: It's intuitive and lightweight on the theme. The best of all is the support service which is professional and quick to act. I very much recommend paying the installation fee to have the W3 team iron out everything for you and have the app up and running right away. Highly recommended app and service!

Chokeshopify
United States
Over 2 years using the app
Edited March 28, 2023

We decided to use W3 Custom Products for the creation of mechanical assemblies. We are early in the process of migrating to Shopify but so far all of our testing supports W3's documentation . Their support has been fabulous. I've had to reach out 3x and I have received answers quickly. My most recent encounter had to do with a mistake I made and I received all the information I needed to correct my mistake. The application is easy to setup and the imagizer feature was a real win for us. WE are very pleased with the product.

m2-corp
United States
7 months using the app
January 7, 2020

Shopify defaults to 3 levels of product options, and lets you create variants along those 3 planes. I needed to offer customization on 4 levels, and CPO has been OUTSTANDING in that capacity. It's so versatile, that I even offered a 5th aspect of customization that has an upcharge. Not only is the app versatile, it includes extensive easy-to-implement instructions. And the one time I hit a snag using snippets, their support team quickly helped me out with easy communication and intuitive understanding of a shop-owners needs. Worth every penny!

Sugar Spider
United States
23 days using the app
July 18, 2018

We started using this app first on www.astralcycling.com and now have installed it on our second shop. Works great and the service has been quick and always addresses what is going on.

The conditional logic works like it should and allows us to build out so many options for all of our product pages. I like that you can build a group and duplicate too, not have to rebuild it all over again for another page. Other option apps i've worked with don't allow this and it requires a lot of double work.

Great app for the price - you get a lot of options.

Rolfprima
United States
6 days using the app
Edited June 15, 2020

After switching from the OPTION APP BY BOLD, I found this APP is a problem solver, I use it as a customizer for my product, and it works great especially the special feature "image customizer", it makes the features visible to my visitors and makes it much easier for our client to customize the products. I did have some issues when using this APP, we must have sent more than 20 emails asking questions. Megan is so helpful, she is so patient with my questions and my poor expression of English, and she solves most of the problems very well. Thank you so much!

rospins
Hong Kong SAR
3 months using the app
April 28, 2020

It was our first time using this app so I wasn't sure how it'd pan out, since we had so many issues with our last one, but this app is amazing! It allowed us to do everything we wanted plus more. The image customizing tool is great and has made our customers very happy. The customer support team goes above and beyond and help answer our questions very quickly. Most companies would take at least a day to answer a question, but the Custom Product Options team answered within minutes and helped us get everything done quickly. I'd highly recommend this app and customer service team!

Riot Sports Gear
United States
19 days using the app
Edited July 26, 2021

Highly recommend the Custom Product Options app from W3 Trends. Been using this app for years...without the app we could not offer dog coats to our customers in all the colors and sizes we make. The Custom Product Options also lets us offer other dog coat options. Most importantly, we are able to require customers to provide detailed measurements that allow us to customize the fit of our dog coats to the unique physique of a customer's dog. Being able to duplicate and modify the field groups really saves time. From time to time, unusual situations have come up and I have received timely and helpful support!

Voyagers K9 Apparel
United States
Over 5 years using the app
December 9, 2016

This has proven the best program on shopify if you are a retailer with products that need many different kinds of options, some required, some optional, some text boxes needed for measurements, etc. The interface also makes it easy to attach more than 1 product to the set of options instead of having to edit each individual product. From a customer stand-point, the design and interface is easy to choose and see the added prices for different options, etc. Finally, their customer service has been a huge help! I had entered code incorrectly and they went in and made the fix for me for no charge. I highly recommend W3 as your options editor.

Scalerfab R C Trail Armor Accessories
United States
2 days using the app