Reviews (9,894)

Overall rating
4.8
Counts per rating level
  • 89% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up, with seamless integration and a clean, intuitive interface. Many report higher conversion rates and more orders, calling it a strong extra sales channel that drives low-effort traffic and discovery. Shop Pay’s fast, trusted checkout and centralized order tracking are highly valued, along with simple tools for managing products, posts, and performance-based campaigns.

August 14, 2026

Shop has a strict policy that removes you from Shop when you get one chargeback. However, we only get the one random, semi-annual chargeback FROM THEIR CUSTOMERS! They have the most fraudulent customers. The last one requested a refund as soon as they received a shipped confirmation, before delivery. Then, when they returned it, the customer submitted a chargeback 2 days before USPS delivered it! Of course when the bank looks at it, they just see a refund due. The bank doesn't care that you can't process it as normal because of the only option is to accept the chargeback & fee. The customer would've received a refund anyway but made us get a chargeback fee. The Shop's customers will change their mind right after purchasing and become shocked that your business is set up to actually compete orders not somehow disrupt carriers who have millions of parcels and stop the delivery of one thing they voluntary went online and purchased. Shop punishes your business for shady customers who only find your store through their app. Out of all the sales channels we use. The rare chargeback is always a Shop' customer.

TEEK
United States
Almost 3 years using the app
June 22, 2026

HTML descriptions are tore out. Leaving important images and diagrams out, which leads to confusion, miss orders and then unreasonable negative feedback.

LightStrips Anonymous
United Kingdom
Over 1 year using the app
July 10, 2026

I love the idea of the shop app. The complete lack of control over the products shown in the app are frustrating af because it is primarily showing our lowest priority products and add-on products that I don't even want visible on the Shop app. I also don't want to have to unlist them on my website or impact my store's SEO because the Shop app doesn't have control over what is listed any other way.

I want to use the advertising. I'd LOVE to give you money for advertising but not when I have zero control over the items advertised and zero control over the customer journey.

I have a hero product that I'd love to advertise, but I can't, because instead the app is showing $1 tea bags and $3 incense boxes that are add-on items to my actual products.

I'm surprised at how wildly frustrating it is.

Rebecca Graves Pottery
United States
Over 5 years using the app
January 26, 2026

Shop's advertising tools have very little flexibility. You would think that a large company like Shopify would have more robust ad options. We can't even create campaigns by product categories.

Sylvane
United States
About 1 year using the app
April 23, 2026

There is an issue with the header logo it won’t let me change or delete image

Rescinti
Australia
7 months using the app
Edited January 21, 2026

NOT COMPATIBLE WITH MANUAL PAYMENTS

Shop Pay will totally hijack your checkout and prevent customers from seeing manual payment options unless they happen to notice and click a tiny "check out as guest" link. Utterly bad UX!

My business clients need to see "Purchase Order" front and center.

RopesGear.com
United States
Almost 3 years using the app
July 29, 2025

I would put 5 stars since it's very simple and free app but the crucial setting is absent: automatic publish all products to the Shop. Such an obvious feature but no...

Kamaji Market
Japan
About 1 year using the app
March 27, 2025

A very slick channel, easy to edit, customers enjoy using it and the ease of checking out.

Unfortunately if you use, say infinite options because your catalogue is super wide rather than deep, and the ridiculous 100 variant cap is quickly met, shop will not work. and of course to upset customers who didn't get what they thought that might, it's all merchants fault according to shopify.

As soon as shopify gives all it's merchants the options of making more than 100 veriants I'll launch shop again. until then, they'll just keep shooting themselves in the feet thinking all stores sell 3 variants of stuff.

Southshore Adornments
United Kingdom
About 2 years using the app
February 17, 2025

This app is great with exception of Shop Advertising campaigns, they offer campaigns base on the sale with a ROI that you select but it is a lie , as i just had a sale for $470 and they charge me $360 for advertising charges and my ROI was 2.5 . So $360 is not an ROI of 2.5 .They anwser that in the small letters the ROI is not guarantee and they will charge you what they want and if you cancel the sale they will also charge me the $360.

Amalia J & Boutique
United States
Over 3 years using the app
December 17, 2024

For a customer once logged in via Shop, there is no normal way to logout. So if you want to use a different email address there is no way to go to the normal checkout. You can only “switch Shop accounts” so you have to create a new one. Not very user friendly. We uninstalled the app.

Trail.nl
Netherlands
About 1 year using the app