Reviews (4,729)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.
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The email builder can feel a bit wonky. For example it often gets no result when searching for a collection to add to a link and when you try to add a section using the "+" button next to a section it always gets added at the bottom of the page so you then need to reposition it. There's also a glitch that kicks you out of the editor and back to the main app page which happens pretty often. There's been no new updates since I original posted a review in May 2022 and the issues are still there. I'm reducing the star rating because it looks like Shopify won't be updating regularly. Would also be good to be able to have a "Show email in browser" button in emails.
Thank you for taking the time to write your review and I'm glad to hear that you've made use of Shopify Email to connect with your customers. We appreciate the feedback that you've shared with us here and I will be sure to communicate your comments to our development team. -Victor, Shopify Support
Very easy to use email builder. Horrible customer segmentation. Can't email people based on collection they did/did not purchase. Also can't email multiple segments at the same time.
Thank you for your review. I'm glad to hear that you find the email builder to be easy to use, and appreciate your other pieces of feedback here. I'll be sure to pass those on to the app's developers for you. Thank you! - Brie, Shopify Support
Needs a serious overhaul to be useful. Missing so many basic features. e.g.
- Adjustable padding/ margins
- Menu for header
- Custom widths
- More than 2 columns
- Proper footer customisation On the plus side, it is cheap to use.
Thank you so much for taking the time and sharing this feedback with us. We understand that you'd like to see more features, such as adjustable padding or margins, custom widths, more columns, and footer customizations, with Shopify Email and we'd be happy to share your suggestions with our development team for considerations in future releases.
That being said, if you need something with more customization features in the meantime, then we'd recommend taking a look at Klaviyo: Email Marketing & SMS (https://bit.ly/2XGCbmk) or Omnisend Email Marketing & SMS (https://bit.ly/3OR7gdP). Cheers! -Elias, Shopify Support
Overall, this app is not good. My biggest complaint is that it takes hours to send an email to our 1600 customers. This is a problem when we launch a subscriber exclusive sale with limited stock quantities. Not all customers get the email at the same time. Also, the layout is very basic looking and the app doesn't offer a sticky popup tab to entice shoppers to join the list throughout their shopping journey. Automations, reports, and editor are all in different locations in the admin dashboard making it confusing and the abandon cart automation is not even sending. I do like that I can link products easily but that's about it.
Thank you for writing your review and for sharing your feedback on how Shopify Email can be improved. I can see why the long wait to send emails to customers is a frustration and that this can cause issues with subscriber sales, and how greater customization options would be a benefit to you and your business.
We appreciate you taking the time to provide us with your suggestions and I will ensure that all of your comments are passed on to our app development team for review. -Victor, Shopify Support
This app works sort of ok. I imported all our subscribers from GetResponse easily. My only issue is when editing the email with things like being able to say use a link generated in the discount section of Shopify. It is easy to get the look of the email right in terms of store branding but with editing links etc it could do with some improvements. The price is great but the app needs some tweaks.
We appreciate you taking the time to get in touch and write your review to let us know how Shopify Email could be improved. I can certainly see why you'd like to see improvements with regards to customizing your emails and making it easier to add links, and I will be sure to pass your feedback onto our development team.
Thank you for reaching out and I hope Shopify Email continues to be a useful tool for your business moving forward. -Victor, Shopify Support
App is really easy to use and really convenient since it was in the Shopify marketing. BUT it is an awful app to use if you have timed email exclusive sales with limited quantities and a high volume of customers. We launched our email at 10 AM and 1 hour later it notified us that it failed to email 95% of our customers 'due to a high bounce rate, usually because subscriber email addresses were not valid.' Out of nearly 10,000 email subscribers. We do not have this issue with our current emailing app. If you have multiple variants, you are unable to change the price to the correct variant in stock. Also the emails are very bland, but that wasn't a main issue.
Thank you for writing your review and for outlining the issues you've had with Shopify Email when using it for a significant marketing campaign. If you're still interested in using Shopify Email moving forward, I would recommend contacting our support team directly about this matter so we can investigate further and try to help prevent this from happening in future: https://bit.ly/2AWw5VA. -Victor, Shopify Support
Great app! Suggested additions based on what other apps offer that would put it at 5*: * Email multiple segments at once * Add custom data fields * Email customers based on the collection that they purchase from without doing a bunch of work arounds * Search and select segments in the search bar when choosing which collection to send to / sort the drop down list of segments by A-Z rather than the order in which they're created * See individual recipients' email receipt/open history
I'm delighted to hear that you've enjoyed using Shopify Email and we appreciate you taking the time to write your review and provide us with your suggestions on how the app can be improved. I'll be sure to pass your feedback onto our development team for review. -Victor
On the face of it, the app looks good and easy to use. The issue is there is not a way to bypass customers who accept marketing setting. Some emails are marketing and customers need to consent. Other emails are non-marketing, eg status update, website down and these non-marketing emails do not need to rely on consent. Can only leave 3 stars due to lack of scope when sending emails.
Hi there, EcigZoo. Thanks for taking the time to leave a review for Shopify Email. Shopify Email is mainly meant to be used for marketing purposes, but we understand the value that can be brought to the app by being able to send non-marketing emails to customers. I'm happy to take the feedback you've provided us here to our Product Team for their consideration. I can't say what the result of your feedback may be, but you can feel confident in knowing that the team is aware of your review. Thanks again! -Imogen, Shopify Support
Shopify Email App is not honoring image sizes. Re-sized and imported a 150x150 logo and once it loaded the image significantly increased in size. I have not been able to find a solution to this.
Hi there, CurrantC. Thanks for taking the time to leave us a review for Shopify Email. I did some testing in my own store and when adding an image to an added 'Section' of your email template, the template attempts to optimize the image to fit the width of the email. If you're looking to add a 150x150 logo image, you can click on the 'header' section that appears in the template. Within that section is an option to enable and upload a logo image. I tested this in my own store with a 150x150 logo image and my logo appeared beautifully at the top of my email.
If you're looking to add your logo image to an added section of your email, try uploading an logo image that's 480-600 pixels wide. This should optimize the image to fill the space of the section without expanding into something too blurry to read.
If you're looking to introduce a smaller version of your logo image outside of your header section, (so let's say the middle of your email, for example) you will want to look into adding a custom-coded section to your email which will house that image at your desired dimensions.
Hopefully you find the information in this reply helpful! If you have any questions, feel free to reach out to our Live Team (https://bit.ly/2AWw5VA) for some additional assistance. -Imogen, Shopify Support
DO NOT INSTALL if you have multilingual site. After installing you will lose abandoned cart email you had before installation. This app shouldn't be able to be installed on multilingual setups. Is there even a way to get my previous multilingual automation emails back?
Hi, there. Thank you for leaving a review for Shopify Email. I'm sorry to hear about this situation you've experienced. When setting up email automatics within Shopify Email, enabling the automation for abandoned carts will override the email notification that would have been created in 'settings > notifications'. There is a prompt mentioning this before agreeing to set up the automation. The email template available to you once opted into the Shopify Email automation can be edited, but will only be sent in the language in which you write the email's content. I recommend that you reach out to our Live Team (https://bit.ly/2AWw5VA) so they can look into reverting back to your previous notification set up so you can use the emails that you were previously. -Imogen, Shopify Support
