Smile: Loyalty Program Rewards

Smile: Loyalty Program Rewards

Reviews (4,649)

Overall rating
4.9
Counts per rating level
  • 91% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this loyalty app as easy to set up, no‑code, and intuitive for staff and customers. Many report better repeat purchases and retention through points, VIP tiers, referrals, and flexible rewards like shipping discounts and collection‑specific offers. The free plan is praised as generous for small businesses. Long‑time merchants call it reliable across online and POS, with fast, friendly support that helps with complex configurations and store‑specific issues.

May 20, 2024

A very clear and user-friendly apps to setup your loyalty system. Overall is good. Customer service used to take long time to response, however currently has been improved, my problem can be solved within few hours.

B.Adore MY
Malaysia
3 months using the app
Smile.io replied May 24, 2024

Thank you for your feedback. We are glad that you can see an improvement in the app!

Edited April 20, 2026

Had a huge ooopsie on my part and Smile chat support went above and beyond to get me out of the situation. This wasn’t the first time they’ve helped me out of a goof either. Having a good rewards program requires attention to detail and analysis. They’ve been there every step of the way.

Preppy Pineapple Boutique
United States
Almost 8 years using the app
Smile.io replied May 15, 2024

We are so glad to hear the videos helped! We look forward to watching your program thrive :)

May 12, 2024

The Smile.io app has been instrumental in enabling us to connect with and reward our customers across various platforms, including online and point-of-sale systems.

The administrative interface is user-friendly, and the support team is responsive, providing timely solutions primarily via email, which works well for us. We highly recommend this app to all businesses.

Mmmm! Singapore
Singapore
2 months using the app
Smile.io replied May 15, 2024

Thank you for your review! We are so glad we've been able to help both your online and in store customers :)

May 13, 2024

I've been using Smile.io for our Shopify store's loyalty program and it has significantly enhanced our customer engagement. The setup was seamless, and it integrates perfectly with our store. What really stands out is the customer service—responsive, friendly, and incredibly helpful, solving any issues promptly. Highly recommend Smile.io if you're looking to boost customer loyalty and satisfaction.

Gummy Goodies
United States
5 months using the app
Smile.io replied May 15, 2024

Thank you for your lovely review. We are so glad to hear we are having a positive impact on your customer engagement and that you enjoyed speaking with our customer service team - we loved chatting we you too and are always happy to help :)

May 4, 2024

Set up could not have been easier, & everything has been smooth since day 1. It does exactly what it says it will do, & has not required me to spend any time checking up on it or fixing things like happens with so many other programs. We've also been very pleased with the response from the customers, they really enjoy the rewards program, & is a good way to keep your customers coming back to you.

I recently reached out to support with some questions regarding compatibility with an order integration app, & the team at Smile went way above & beyond to be sure all of my questions were quickly answered & lend additional support to be sure I ended up with the result I needed :)

Seedville USA
United States
Over 1 year using the app
Smile.io replied May 10, 2024

Thanks so much for taking the time to leave a review! We really appreciate the kind words 🙏

- Smile Team ✨

Edited February 12, 2025

This was a wonderful app until they switched it from free to paid. After it was switched over I could still edit customer profiles for awhile but not anymore - super frustrating. They created a forcing function to make you upgrade even if you don't want to. Really dissapointed and customer service was no help either. WARNING: DONT USE THIS APP there are much better apps for free out there.

UPDATED 5/9/24: Smile.io reached out to resolve the issue to our satisfaction, thank you!

UPDATED 2/5/25: Once again, Smile.io finds a way to lock you out in an attempt to get you to upgrade, yet again. BEYOND FRUSTRATING. Will update this if CS reached out with a resolution.

UPDATED 2/12/25: Smile.io customer service was nice enough to work with me to find a resolution. Minus one start because their CS kept pestering us to update the review from 1-star.

The Press Club
United States
Almost 7 years using the app
Smile.io replied April 30, 2024

Thank you for taking the time to update your feedback. We are so pleased we could resolve this with you. The team are always here to help so don't hesitate to reach out ✨

The Smile Team 💝

Edited August 6, 2025

I have been a Smile user for several years now and have no complaints! It’s such an easy program to manage, and our customers love it! Customer service is extremely helpful anytime I have a question or need assistance. Communication is clear, prompt, and helpful!

a boutique by Rachel Clark
United States
About 5 years using the app
Smile.io replied May 6, 2024

Thank you so much for taking the time to leave this review and for all your kind words 💖 It was a pleasure assisting you and I'm so glad to hear you and your customers are loving Smile 🤩

Lisa - Smile Team✨

Edited March 20, 2025

Easy to Use & Effective!

We've been using Smile for our Shopify store, and it's been a game-changer! The app is super easy to set up, and our customers love earning and redeeming rewards.

The integration with Shopify is seamless, and the customization options allow us to match our brand’s look & feel perfectly. Plus, the customer support team is top-notch—always quick to respond and genuinely helpful.

If you're looking for a powerful yet user-friendly loyalty & rewards program, Smile is the way to go! Highly recommend.

CarniStore
United Arab Emirates
About 4 years using the app
Smile.io replied April 25, 2024

Thanks so much for taking the time to leave a review! We really appreciate the kind words 🙏

Joana & ✨ The Smile Support Team ✨

Edited September 18, 2024

Good app but doesn't allow for free shipping for members as an option so I had to add another app to facilitate this. Staff were helpful.

Linden Cook Jewellery
Australia
About 1 year using the app
Smile.io replied April 18, 2024

We are so happy to hear that you had a friendly chat with our team :) We look forward to watching your program grow!

April 17, 2024

We've used Smile Loyalty & Rewards on our website for well over 2+ years now, and we've never regretted a single month.

Just recently, I had help from one of the support colleagues "Joana" and they were so fabulous! They not only helped with our issue, they went above and beyond, and left us very pleased with Smile's services.

So long as Smile keeps offering this outstanding service, they have a dedicated customer in us!

Thank you!

Fabulous Planning
United Kingdom
Almost 5 years using the app
Smile.io replied April 21, 2024

Thanks for leaving a review! We agree that Joana is indeed fabulous 💖

Don't hesitate to reach out if you have any questions. We're always here when you need us!

Smile Team ✨