Smile: Loyalty Program Rewards
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Reviews (4,650)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants describe this loyalty app as easy to set up, no‑code, and intuitive for staff and customers. Many report better repeat purchases and retention through points, VIP tiers, referrals, and flexible rewards like shipping discounts and collection‑specific offers. The free plan is praised as generous for small businesses. Long‑time merchants call it reliable across online and POS, with fast, friendly support that helps with complex configurations and store‑specific issues.
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Very easy to set up! I decided on the smallest upgrade so we can use our logo. I had a couple of questions about setting up the customer emails. Nicole was fantastic in getting back to me quickly, only to learn that the program pretty well does all the filling in for you. Great customer service with a smile! (pun intended). We're excited about this Loyalty Program. Thank you!
Thank you so much for your review we really appreciate your kind words We agree Nicole is Fantastic!!! Please reach out if there is anything else we can help you with.
Cheers
The Smile team
This app is wonderful! Easy to use and they have great support. Jade was so nice and she helped me with some updates following some business changes. It's so nice to know that you are supported within minutes of reaching out. I'm happy with the connections to social media where my customers can earn points for signing up or sharing my products and/or blogs on these platforms. :)
Thank you for taking the time to leave your kind review. It was wonderful assisting you today ❤️ - Jade & The Smile Team
I have been using this app for well over a year. And I really like it and most importantly the support is excellent. This is what usually makes you want to stick with an app - knowing you will get an immediate response and solution in the fast pace of ecommerce. Just wish there was a lower paid entry tier as it is such a jump to get some benefits which would be fantastic for a small business like mine.
Thanks so much for the glowing review! 🌟 So glad to hear that you are happy with the process. We're excited about your business and want to help you in any way we can to connect with those loyal customers.
We've been using Smile now for a couple of years and have been very pleased with our choice. We are on the basic plan and it has everything we need. They've also just added some new functionality for redeeming through POS which is fantastic since we just opened a retail location. Anytime we've had any issues or questions, they've been very quick to respond and helpful. Lisa was great and gave me exactly what I needed to know to fix my issue. Only reason they aren't getting 5 stars is that the POS redemption option could be a bit more seamless but I'm sure in time that will come.
We're so happy that your customers love the loyalty program! All we want is for you to be able to connect with them in a way that is meaningful! 🙌
The app is OK, it does what it's supposed to but to be honest I'm considering pulling it because the pricing structure is so ridiculous.
The basic level beyond the minimal free plan jumps to a massive $50/month and you don't really get much for that and then for simple things like analytics to show you whether the app is really generating much return on the monthly cost you have to be on the enormous $200/month plan which is frankly ridiculous when vastly more complicated apps cost far less.
It does what it says reasonably well but I'm struggling to justify the price to be honest.
Thank you so much for taking the time to leave us feedback. We are always looking for ways to improve and value your thoughts and ideas. We sent an email with additional information to see if we can help.
Best regards
David
They waited half a year to tell me their integration with Shopify has broken and their hands are tied. Instead of offering to refund $1200 for the months the program hasn't worked-- they waisted my time, my teams time and embarrassed us to our customers. Ten years with Smile. I get as they say "our hands are tied" they cant fix it etc. but choosing to continue to take my money then one day start talking about this issue as if everyones been privy to it? WILD. Bold choice. Our business with smile ends today and as their integration is broken I do not recommend you begin using it in 2025.
Thank you for reaching out and for the valuable feedback!
Fantastic app with with a support team that's there to help you be successful. Thanks to Nicole, we were able to find a solution to save the company on monthly costs while still being able to get all of the features we needed! If you need anything, be sure to reach out to their support team. I've been continually impressed with their response time and ability to help us out.
Updated 7/14/25: Just re-confirming that their support is second to none! Lisa helped us out with an immediate solution and made sure we were taken care of. This app continues to do great things for us and the support you get can't be understated. Thanks again to the Smile.io support team!!
Thanks so much for the 5-star review 🌟We'll give Tess some kudos for her excellent support!
We've used Smile for a fair few years now and can only say good things the app itself and the support provided. Many new features coming which look great. Fantastic that they are not resting on their laurels.
The support I have received for any of my queries has been second to none. Particularly the support I have received from Joana (27/09) - she answered all of my questions in a polite manner, and offered workarounds for our unique needs. Thank you.
Update - 18/09
I've recently add dealings with Ezra, who was extremely helpful and efficient in sorting my request. Once again, the Smile team have delivered.
Update 28/07
Smile continue to provide excellent customer support. Thank you very much Shelby.
Thanks so much for taking the time to leave a review! We really appreciate it and are happy to hear that you enjoying Smile. Don't hesitate to reach out if you need anything else!
As always Smile is amazing to work with. Joshua was kind, helpful, professional, and extremely personable. Felt like I was hitting up a buddy for some help and he was more than happy to do all he could. Our customers love our rewards system but I love working with companies who take care of their customers and Smile is definitely that.
2023 Update: Smile is still out here killin' it. Angie helped pull manual reports for us on a weekly basis over a 9-week program we ran. The team truly goes above and beyond - thank you Angie!
2026 Update: Literally still out here with the most helpful support in the biz. Shelby is a stellar agent who immediately helped us clear up what we thought was a potential scam of our program.
Oh my goodness, thank you SO much! 😭 I always enjoy chatting with you, Kelly! You've made my year 💖
As always, reach out anytime! Happy to help!
- Tess
Smile is a remarkable Shopify app that offers loyalty points to customers, and my experience with it has been nothing short of outstanding. The app seamlessly integrates with my online store, and its customer service is exceptional.
What sets Smile apart is its incredible customer service. The team behind Smile is friendly, patient, and always ready to help. Even with small, seemingly obvious questions, they respond in the most friendly and helpful manner. Thank you!
Especially helpful has been Joana - who went above and beyond when helping me with a pesky problem that I just couldn't figure out. Smile is amazing!
ETA - Erin is a gem who also went above and beyond, helping with something that didn't even have to do with Smile! The support from this app is phenomenal!
Thank you so much for your kind words, Eva. 💛 We really appreciate you taking the time to share your experience with us! We work hard to meet expectations like yours, and we’re happy to hear we hit the mark for you! 🙌 We're always here to help out! 🙏