Smile: Loyalty Program Rewards

Smile: Loyalty Program Rewards

Reviews (4,650)

Overall rating
4.9
Counts per rating level
  • 91% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this loyalty app as easy to set up, no‑code, and intuitive for staff and customers. Many report better repeat purchases and retention through points, VIP tiers, referrals, and flexible rewards like shipping discounts and collection‑specific offers. The free plan is praised as generous for small businesses. Long‑time merchants call it reliable across online and POS, with fast, friendly support that helps with complex configurations and store‑specific issues.

Edited September 6, 2024

I want to express my gratitude for the exceptional support provided by Shelby in helping us resolve a customer's issue with our rewards app. Shelby was quick to respond and offered a clear and helpful solution by suggesting the use of a deep link to our Smile panel. She provided us with the exact link we needed, as well as a guide for additional deep links, which was incredibly valuable.

Shelby also took the extra step of checking our Smile account and confirming that everything was set up correctly on our end. Her proactive approach, friendly tone, and thorough response made it easy for us to understand the next steps and effectively assist our customer.

We appreciate her attention to detail and the prompt support that helped us resolve the issue quickly. Thank you, Shelby, for going above and beyond!

Hygge Box
United States
About 5 years using the app
Smile.io replied April 8, 2022

Thank you so much for sharing your experience! 💖
So happy to hear that we were able to help out :)

Edited June 24, 2026

Update 2: As always the team is super helpful and responsive. Shelby, and Lisa and Erin, were quick to provide support. Thanks.
Review update: We've had the app for a while now and recently needed some assistance from support on a customer issue with using a code. Angie was very helpful in determining the actual issue and how to solve for it in the future. She also made sure to follow up to ensure we didn't have any additional issues with setting up our app permissions. The help was greatly appreciated being a small company that is juggling a lot.

We have been setting up our rewards program and have had a number of questions along the way. The customer service response has been wonderful. Each time, we've sent a chat we have been helped pretty quickly and thoroughly as well. It's made the process of getting ready to launch much more efficient. Kudos to the entire Smile Customer Service team for their support.

Passport to Organics
United States
About 5 years using the app
Smile.io replied August 28, 2021

Thank you so much for you review! We're so glad to hear about your experience with Smile so far 💖

Edited September 4, 2026

We take pride in customer experience and we wanted to give something back to our customers and show them how much it means to us both their trust and loyalty towards our company. Smile.io helped us express and implement this gratefulness and it didn't take long till our customers started using the app. More specifically, the app incentivised them to interact more with our company and in some cases, this interaction increased the order frequency as well.
Now, I'm not sure if this will make you more money but to us, additional sales from such app, although highly welcome, they definitely come second in our priorities. It's of great importance to us to build a great relationship with our customers and the smile app assisted us in giving them the feeling that their trust is mutual, which was our goal ever since we installed it.
A great app overall. On the plus side, customer service is awesome even when you have a lower tier plan. Props to Ezra and Maggie for her excellent support.

Seven Potions
United Kingdom
Over 7 years using the app
Smile.io replied August 1, 2019

Thank you for updating your review! We love that you're seeing the value in using our app on your store. 😍

-Smile Team

July 14, 2023

The app is pretty fine, easy enough to use and customize. We really liked it for a while.
HOWEVER, we realized that when our customers click the button to earn points for certain tasks (ie follow us on insta, or like our fb page) smile IMMEDIATELY rewards the reward points, upon clicking the button.
I was testing it out and got a reward point email from them before the new browser with our instagram was even done loading.
I reached out to support and they explained due to certain laws there is no way for them to verify if users actually follow through with the actions, but they believe that most people do.
Alright, thats totally fine, but can you please implement a delay in sending the email/ awarding the points? like a 5 or 10m delay in that email being sent would give the individual a moment to actually go ahead and follow through, and they are WAY more likely to do it that way.

Update: I was able to deactivate the auto email, while this is better than nothing, it would be great if they could introduce a delay option!

Color of Heat
United States
Almost 3 years using the app
Smile.io replied July 17, 2023

Thanks for taking the time to leave us a review. We are always looking for ways to improve Smile for merchants, and your feedback helps us do that.

You are correct that we aren't able to verify the social actions before awarding points since Facebook, Twitter, and Instagram don't allow 3rd party apps like Smile to track user data. We understand that this isn't ideal and hope that these sites will allow us to track in the future.

While it isn't possible to delay the points earning at the moment, we did add it as a feature request for our product team to look into. Our Product Team takes merchant requests seriously, and hopefully this is something we can come up with a better solution for.

We reached out to you personally to see how else we can improve your experience with Smile. Let us know if you have any other questions or concerns. We are here to help!

Edited April 22, 2026

We've been using Smile.io to power our points program for more than a year, and we love it. It's easy to implement and really provides us with a key pillar to our customer retention strategy. The return on investment is great and saves us a lot of time and money versus building it ourselves. Smile works so well that we haven't had much need to access their support team for help or resources. It was only recently that we reached out for with technical questions as we look to improve our site. We were so happy with our interaction with Smile's Help Team. They are responsive, courteous, and generous with their time and attention. This single thread of interaction really boosted our opinion of Smile: we learned that the company is more than software engineers, they are also specialists in providing quality customer service. We highly recommend that you go with Smile!

Update: They continue to provide great customer service and attention when contacting support regarding issues or questions. Thank you so much!

Update #2: Their AI support tool for internal issues has been on point. Able to clarify even complex questions and hand off when asked. Smile continues to be an amazing tool not only for us but for our customers!

GetPop
United States
Over 6 years using the app
Smile.io replied December 1, 2020

Thank you so much for your glowing review 🤩We really appreciate the time you've taken here and we're thrilled to hear that Smile has been a great return on investment for your business! Also, thanks for the shout out to our support team -- we'll be sure to pass along your praise 🙌

Edited March 16, 2025

I've been using Smile for many years and the app works really well. The support team are also very helpful if you have any queries, and they are available at weekends as well - thanks Andrea for your help!

Bluestreak Crystals
United Kingdom
Over 8 years using the app
Edited May 6, 2024

First of all, we still expect Smile.io to improve and offer comprehensive features, including monthly order reports and customized views, which is important to Shopify sellers to review their usage and evaluate the plan's performance.

Having said that, the CX support team was helpful and reacted to our request efficiently and effectively. Highly recommend the service.

The Wrap Life
United States
Almost 6 years using the app
Smile.io replied September 23, 2019

Thank you for the feedback! We will be in touch to chat more. 🙂

Edited October 9, 2024

I think the jump from FREE to US$50 per month is too steep. I have 300 people on my program and the FREE version is very limited and causes confusion so I have to upgrade but its a huge price increase. If there was a US $30 pm option for up to 600 members it would be much easier to build slowly.

Cathy Pope Jewellery NZ
New Zealand
Almost 7 years using the app
Smile.io replied March 26, 2019

Thanks so much for sharing this! Feedback really helps ensure that we can provide the best experience possible for all of our merchants.

April 21, 2026

Our customers were having trouble logging into their accounts. Fortunately, we spoke with Erin from customer service, and she was amazing! She was quick to respond and found the problem immediately! She also walked me through the steps to fix the problem from my end. She was also able to answer all my questions!

Descalza
United States
About 7 years using the app
Smile.io replied April 27, 2026

Thank you so much for sharing your experience! 💛 We're so glad Erin was able to quickly identify the issue and guide you through the steps to resolve it. It’s great to hear she could answer all your questions along the way, we’ll be sure to share your kind words with her! 😊

- Smile.io Team ✨

April 20, 2026

Love getting to support a fellow Canadian company. Shelby from customer support was helpful in getting my (minor) issue resolved and followed up to ensure that everything was up and running.

Modern Rascals
Canada
About 4 years using the app
Smile.io replied April 27, 2026

Thank you so much for your kind words and support! 💛 We’re so glad Shelby was able to help resolve your issue and follow up to make sure everything was running smoothly. It truly means a lot to us, especially coming from a fellow Canadian business! 😊

- Smile.io Team ✨