ActiveCampaign Marketing

We use Active Campaign to manage the customer experience for those who purchase our books through Shopify as well as purchase our courses through Thinkific. The integration between Shopify and Active Campaign is perfect. It took almost zero time to set it up and I can do all sorts of automations to engage with customers based on their product purchases.

Great service up to the point when you commit to the paid plan... after that my account manager disappeared, passed on from one rep to the next. Ended up costing us $600 USD and we didn't send a single e-mail or gain any insight. This app is definitely not for small businesses trying to simplify. It needs a lot of your time and has a steep learning curve.

The integration is flawless. - And that is exactly what you should be looking for. I don't even have to think about it. It's one less thing on my to-do list.

I have tried many email programs and Active Campaign is by far my favorite. Others don't even compare to the level of organization and options that I have with Active campaign. I highly recommend them 1000%.

I am very impressed with Active Campaign and ALL of the integrations available. Shopify is just one of the many that we use for our company. I love how it allows us to see purchase data in the user profile and send targeted campaigns to our clients who have already purchased or still need to complete their purchase. I highly recommend AC for Marketing Automation.

This app has really helped enhance our ecommerce customer experience and has integrated well into our digital marketing strategy. I certainly recommend. I do wish additional customer data was passed onto ActiveCampaign when transactions are made - specifically shipping address information for contacts, as this would help with better segmentation for regional campaigns.

At a price point that is difficult to beat, the ActiveCampaign app gives a ton of flexibility to execute all of the marketing strategies such as cart abandonment campaigns, seasonal reminders, and "similar products" messaging that can deliver results. It is a must for those that already use the ActiveCampaign software because of fits well within the rest of the AC ecosystem.

Easy integration. AC is a very powerful tool that takes a fair amount of time to set up properly.
It works really well for B2C companies not so well for B2B, because of the way the contacts are organized. Interface is another area that could be improved.
Can get very pricey with the large number of contacts.
Still highly recommend the app because of its flexibility, stability and features.

We’ve been using ActiveCampaign for a a bit over a year now after moving from MailChimp. It’s better in a lot of ways, especially how easy building automations is with their visual flow builder. One of the issues early on was having better segmentation conditions for our customers and syncing with Shopify properly, but it’s looking like this app has resolved some of those issues, so that’s a plus.

We switched over to ActiveCampaign from MailChimp earlier this year and couldn't be happier with our decision. Their capabilities are very innovative and their support teams are super helpful. It's easy-to-use and has eliminated a lot of heavy lifting on our end, which has been great! Their analytics have also been super helpful to our team in strategizing our plans moving forward. Highly recommend!

We use this app to re-market to our customers, and build our database. The app is easy to use and integrates well with our Shopify store. The only limitation we find with Active Campaign is that we cannot track customers who do not have an email address (we have a few customers that do not actually have emails). On the whole, however, the app is so easy to use and it really increases our productivity.